George Yip
Encyclopedia
George Yip is a research specialist in global strategy
and marketing
and Professor of Management and Co- Director, Centre on China Innovation, at China Europe International Business School
, based in both London and Shanghai. His book, Total Global Strategy: Managing for Worldwide Competitive Advantage (Prentice Hall, 1992; 1995) was selected as one of the 30 best business books of 1992 by Soundview Executive Book Summaries. His latest book is Managing Global Customers: An Integrated Approach, Oxford University Press
, September 2007.
He grew up in Hong Kong
, Burma, and England
and was educated at Dover College
, and Magdalene College, Cambridge University in UK. An MBA from Cranfield University
and Harvard Business School
, Yip is also a ‘Doctor of Business Administration
’ in Business Policy from Harvard Business School
where he was supervised by Prof. Michael E. Porter.
He retired in 2011 as Dean of Rotterdam School of Management, Erasmus University
. He was previously Professor of Strategic and International Management and Associate Dean at London Business School
, and the Chair of Marketing and Strategy at Cambridge University, and has also held faculty positions at Harvard Business School
and UCLA. He has won two “best teaching” awards at UCLA and “best research” awards from Business Horizons (2000) and Journal of International Marketing (2000). The Times Higher Education Supplement ranked him among the 12 most successful academic consultants in the UK in any discipline (2006).
George Yip’s business experience spans from marketing
and product management
to consulting
and innovation
. He began his business career working in marketing
and product management
with Unilever. He also worked in account management for Lintas. He was the Senior Manager of Price Waterhouse's strategic management
consulting services in the Eastern United States
, and also a Senior Associate with The MAC Group in Cambridge, Massachusetts
. Before becoming dean of Rotterdam School of Management, Erasmus University
, he was Director of Research & Innovation at Capgemini
Consulting.
His current research interests are in strategic transformation, innovation
, and global customers.
(2011 - )
.
Dean, Rotterdam School of Management, Erasmus University
(2008–2011)
• Director of Research & Innovation, Capgemini Consulting (2006–2008)
• London Business School
, (2001–2006), Associate Dean (2001–2003)
• Chair of Marketing and Strategy, Cambridge University (1998–2000)
• Senior Manager, Strategic Management Consulting
, Price Waterhouse, Boston, United States (1986–1987)
• Senior Associate, The MAC Group, Cambridge, Massachusetts (1983–1986)
• Assistant Professor, Harvard Business School
, (1980–1983)
• Business Manager, Data Resources inc (1976–1978)
• Account Supervisor and Product Manager, Unilever – Lintas and Birds Eye Foods (1970–1974)
• Managing Global Customers, E2007
• Total Global Strategy II, 2003
• Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region, 2000 - ISBN 0201339781
• Strategies for Central and Eastern Europe, 2000
• Barriers to Entry: A Corporate Strategy Perspective, 1983
• Articles in several leading publications including California Management Review
, Harvard Business Review
, Sloan Management Review
•Management Issues interview with George Yip
•Academy of International Business profile on George Yip
•Curriculum vitae
Strategy
Strategy, a word of military origin, refers to a plan of action designed to achieve a particular goal. In military usage strategy is distinct from tactics, which are concerned with the conduct of an engagement, while strategy is concerned with how different engagements are linked...
and marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
and Professor of Management and Co- Director, Centre on China Innovation, at China Europe International Business School
China Europe International Business School
China Europe International Business School is one of the three international business schools affiliated with Shanghai Jiao Tong University located in Shanghai, China. The school was established in 1994 in Beijing as a joint venture between the European Commission, the Chinese Ministry of Foreign...
, based in both London and Shanghai. His book, Total Global Strategy: Managing for Worldwide Competitive Advantage (Prentice Hall, 1992; 1995) was selected as one of the 30 best business books of 1992 by Soundview Executive Book Summaries. His latest book is Managing Global Customers: An Integrated Approach, Oxford University Press
Oxford University Press
Oxford University Press is the largest university press in the world. It is a department of the University of Oxford and is governed by a group of 15 academics appointed by the Vice-Chancellor known as the Delegates of the Press. They are headed by the Secretary to the Delegates, who serves as...
, September 2007.
He grew up in Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
, Burma, and England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...
and was educated at Dover College
Dover College
Dover College is a co-educational independent school in Dover in southeast England. It was founded in 1871, and takes both day pupils and boarders....
, and Magdalene College, Cambridge University in UK. An MBA from Cranfield University
Cranfield University
Cranfield University is a British postgraduate university based on two campuses, with a research-oriented focus. The main campus is at Cranfield, Bedfordshire and the second is the Defence Academy of the United Kingdom based at Shrivenham, Oxfordshire. The main campus is unique in the United...
and Harvard Business School
Harvard Business School
Harvard Business School is the graduate business school of Harvard University in Boston, Massachusetts, United States and is widely recognized as one of the top business schools in the world. The school offers the world's largest full-time MBA program, doctoral programs, and many executive...
, Yip is also a ‘Doctor of Business Administration
Doctor of Business Administration
The degree of Doctor of Business Administration, abbreviated, or and equivalent to , is a research doctorate in business administration. The D.B.A...
’ in Business Policy from Harvard Business School
Harvard Business School
Harvard Business School is the graduate business school of Harvard University in Boston, Massachusetts, United States and is widely recognized as one of the top business schools in the world. The school offers the world's largest full-time MBA program, doctoral programs, and many executive...
where he was supervised by Prof. Michael E. Porter.
He retired in 2011 as Dean of Rotterdam School of Management, Erasmus University
Rotterdam School of Management
Rotterdam School of Management, Erasmus University is the international business school of the Erasmus University Rotterdam located in Rotterdam, Netherlands...
. He was previously Professor of Strategic and International Management and Associate Dean at London Business School
London Business School
London Business School is an international business school and a constituent college of the federal University of London, located in central London, beside Regent's Park...
, and the Chair of Marketing and Strategy at Cambridge University, and has also held faculty positions at Harvard Business School
Harvard Business School
Harvard Business School is the graduate business school of Harvard University in Boston, Massachusetts, United States and is widely recognized as one of the top business schools in the world. The school offers the world's largest full-time MBA program, doctoral programs, and many executive...
and UCLA. He has won two “best teaching” awards at UCLA and “best research” awards from Business Horizons (2000) and Journal of International Marketing (2000). The Times Higher Education Supplement ranked him among the 12 most successful academic consultants in the UK in any discipline (2006).
George Yip’s business experience spans from marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
and product management
Product management
Product management is an organizational lifecycle function within a company dealing with the planning, forecasting, or marketing of a product or products at all stages of the product lifecycle....
to consulting
Consultant
A consultant is a professional who provides professional or expert advice in a particular area such as management, accountancy, the environment, entertainment, technology, law , human resources, marketing, emergency management, food production, medicine, finance, life management, economics, public...
and innovation
Innovation
Innovation is the creation of better or more effective products, processes, technologies, or ideas that are accepted by markets, governments, and society...
. He began his business career working in marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
and product management
Product management
Product management is an organizational lifecycle function within a company dealing with the planning, forecasting, or marketing of a product or products at all stages of the product lifecycle....
with Unilever. He also worked in account management for Lintas. He was the Senior Manager of Price Waterhouse's strategic management
Strategic management
Strategic management is a field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments...
consulting services in the Eastern United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, and also a Senior Associate with The MAC Group in Cambridge, Massachusetts
Massachusetts
The Commonwealth of Massachusetts is a state in the New England region of the northeastern United States of America. It is bordered by Rhode Island and Connecticut to the south, New York to the west, and Vermont and New Hampshire to the north; at its east lies the Atlantic Ocean. As of the 2010...
. Before becoming dean of Rotterdam School of Management, Erasmus University
Rotterdam School of Management
Rotterdam School of Management, Erasmus University is the international business school of the Erasmus University Rotterdam located in Rotterdam, Netherlands...
, he was Director of Research & Innovation at Capgemini
Capgemini
Capgemini is a French global IT services company, one of the world's largest management consulting, outsourcing and professional services companies with a staff of 114,274 operating in 40 countries. It is headquartered in Paris and was founded in 1967 by Serge Kampf, the current chairman, in...
Consulting.
His current research interests are in strategic transformation, innovation
Innovation
Innovation is the creation of better or more effective products, processes, technologies, or ideas that are accepted by markets, governments, and society...
, and global customers.
Career
• Professor of Management and Co- Director, Centre on China Innovation, China Europe International Business SchoolChina Europe International Business School
China Europe International Business School is one of the three international business schools affiliated with Shanghai Jiao Tong University located in Shanghai, China. The school was established in 1994 in Beijing as a joint venture between the European Commission, the Chinese Ministry of Foreign...
(2011 - )
.
Dean, Rotterdam School of Management, Erasmus University
Rotterdam School of Management
Rotterdam School of Management, Erasmus University is the international business school of the Erasmus University Rotterdam located in Rotterdam, Netherlands...
(2008–2011)
• Director of Research & Innovation, Capgemini Consulting (2006–2008)
• London Business School
London Business School
London Business School is an international business school and a constituent college of the federal University of London, located in central London, beside Regent's Park...
, (2001–2006), Associate Dean (2001–2003)
• Chair of Marketing and Strategy, Cambridge University (1998–2000)
• Senior Manager, Strategic Management Consulting
Management consulting
Management consulting indicates both the industry and practice of helping organizations improve their performance primarily through the analysis of existing organizational problems and development of plans for improvement....
, Price Waterhouse, Boston, United States (1986–1987)
• Senior Associate, The MAC Group, Cambridge, Massachusetts (1983–1986)
• Assistant Professor, Harvard Business School
Harvard Business School
Harvard Business School is the graduate business school of Harvard University in Boston, Massachusetts, United States and is widely recognized as one of the top business schools in the world. The school offers the world's largest full-time MBA program, doctoral programs, and many executive...
, (1980–1983)
• Business Manager, Data Resources inc (1976–1978)
• Account Supervisor and Product Manager, Unilever – Lintas and Birds Eye Foods (1970–1974)
Books and Articles
• Total Global Strategy: Managing for Worldwide Competitive Advantage 1992; 1995 - ISBN 0131244884• Managing Global Customers, E2007
• Total Global Strategy II, 2003
• Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region, 2000 - ISBN 0201339781
• Strategies for Central and Eastern Europe, 2000
• Barriers to Entry: A Corporate Strategy Perspective, 1983
• Articles in several leading publications including California Management Review
California Management Review
California Management Review is a quarterly management journal affiliated with the Walter A. Haas School of Business at UC Berkeley. Established in 1958, it presents research-based content intended to facilitate the communication of contemporary scholarly findings in the field of business, while...
, Harvard Business Review
Harvard Business Review
Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership among academics, executives,...
, Sloan Management Review
External references
•Advanced Institute of Management Research profile on George Yip•Management Issues interview with George Yip
•Academy of International Business profile on George Yip
•Curriculum vitae