Ernie Anderson
Encyclopedia
Ernie Anderson was an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 disc jockey
Disc jockey
A disc jockey, also known as DJ, is a person who selects and plays recorded music for an audience. Originally, "disc" referred to phonograph records, not the later Compact Discs. Today, the term includes all forms of music playback, no matter the medium.There are several types of disc jockeys...

, and television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

 and radio
Radio
Radio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space...

 announcer/voiceover artist
Voice acting
Voice acting is the art of providing voices for animated characters and radio and audio dramas and comedy, as well as doing voice-overs in radio and television commercials, audio dramas, dubbed foreign language films, video games, puppet shows, and amusement rides.Performers are called...

. He is best known for his portrayal of Ghoulardi
Ghoulardi
Ghoulardi was a fictional character invented and portrayed by disc jockey, voice announcer, and actor Ernie Anderson as the horror host of late night Shock Theater at WJW-TV, Channel 8, in Cleveland, Ohio from January 13, 1963 through December 16, 1966....

, a host of a late night horror movie presentation, and for his longtime role as the main voice of the American Broadcasting Company
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...

.

Early life and career

Born in Lynn, Massachusetts
Lynn, Massachusetts
Lynn is a city in Essex County, Massachusetts, United States. The population was 89,050 at the 2000 census. An old industrial center, Lynn is home to Lynn Beach and Lynn Heritage State Park and is about north of downtown Boston.-17th century:...

, Anderson planned to go to law school but was instead drafted into World War II. After the war, Anderson became a disc jockey at WSKI in Montpelier, VT. Anderson worked as a disc jockey in Albany, NY and Providence, RI  before moving to Cleveland
Cleveland, Ohio
Cleveland is a city in the U.S. state of Ohio and is the county seat of Cuyahoga County, the most populous county in the state. The city is located in northeastern Ohio on the southern shore of Lake Erie, approximately west of the Pennsylvania border...

 to join WHK. After WHK switched to a Top 40 format in late 1958, Anderson was let go as his persona didn't fit with the format's newer, high-energy presentation. From there, he went to NBC affiliate KYW-TV (now WKYC), where he first collaborated with Tim Conway
Tim Conway
Thomas Daniel "Tim" Conway is an American comedian and actor, primarily known for his roles in sitcoms, films and television. Conway is best known for his role as the inept second-in-command officer, Ensign Charles Parker, to Lt...

 for some on-air work.

Both Anderson and Conway moved to then-CBS affiliate WJW-TV to host a local morning movie show called Ernie's Place, which also featured live skits and comedy bits reminiscent of then-popular comics Bob and Ray
Bob and Ray
Bob Elliott and Ray Goulding were an American comedy team whose career spanned five decades. Their format was typically to satirize the medium in which they were performing, such as conducting radio or television interviews, with off-the-wall dialogue presented in a generally deadpan style as...

. When the two joined the station, Anderson sold Conway to WJW's management team as a director for the program, even though Conway never held any qualifications or had experience for that position. Unable to do the work, other staffers were called in to assist - including technician Chuck Schodowski - before Conway was ultimately dismissed. With Anderson deprived of his comic foil, Ernie's Place was canceled, but management soon offered him a horror host
Horror host
Horror hosts are a particular type of television presenter, often tasked with presenting low-grade films to television audiences. This tradition is primarily American, though there have been a few international hosts over the years.-Film Packages:...

 role for a local incarnation of Shock Theater
Shock Theater
Shock Theater was a package of 52 classic horror films from Universal Studios released for television showings in October 1957 by Screen Gems, the television subsidiary of Columbia Pictures. The Shock Theater package included Dracula, Frankenstein, The Mummy, The Invisible Man and the The Wolf Man...

that WJW acquired the rights to air late-nights on Fridays.

From 1963 to 1966, Anderson presented the program under the alter ego
Alter ego
An alter ego is a second self, which is believe to be distinct from a person's normal or original personality. The term was coined in the early nineteenth century when dissociative identity disorder was first described by psychologists...

 of Ghoulardi
Ghoulardi
Ghoulardi was a fictional character invented and portrayed by disc jockey, voice announcer, and actor Ernie Anderson as the horror host of late night Shock Theater at WJW-TV, Channel 8, in Cleveland, Ohio from January 13, 1963 through December 16, 1966....

, a hipster that defied the common perception of a horror host. While this version of Shock Theater also featured grade "B" science fiction
Science fiction
Science fiction is a genre of fiction dealing with imaginary but more or less plausible content such as future settings, futuristic science and technology, space travel, aliens, and paranormal abilities...

 and horror movies, Ghoulardi openly mocked and berated said films, and spoke in an accent-laden beatnik slang. Often, comedic sound effects or music would be inserted in place of the movie's audio track. Occasionally, Ghoulardi would even insert himself into a film and appear to run from the monster, using a chroma key
Chroma key
Chroma key compositing is a technique for compositing two images together. A color range in the top layer is made transparent, revealing another image behind. The chroma keying technique is commonly used in video production and post-production...

 system that WJW normally utilized for art cards. He loved firecrackers (which at the time were against the law in Ohio
Ohio
Ohio is a Midwestern state in the United States. The 34th largest state by area in the U.S.,it is the 7th‑most populous with over 11.5 million residents, containing several major American cities and seven metropolitan areas with populations of 500,000 or more.The state's capital is Columbus...

) and started by blowing up apples and leftovers and graduated to blowing up model cars, statues and items sent in by viewers.

One remnant of Ernie's Place was also revived: the live comedy sketches and skits, only with Chuck Schowdoski assuming Conway's role as Anderson's primary sidekick. On occasion, Conway - by this point assuming the stage name Tim Conway
Tim Conway
Thomas Daniel "Tim" Conway is an American comedian and actor, primarily known for his roles in sitcoms, films and television. Conway is best known for his role as the inept second-in-command officer, Ensign Charles Parker, to Lt...

 - would make cameo appearances on the program and serve as a writer, but had also become a star on ABC's McHale's Navy
McHale's Navy
McHale's Navy is an American television sitcom series which ran for 138 half-hour episodes from October 11,1962, to August 31, 1966, on the ABC network. The series was filmed in black and white and originated in a one-hour drama called Seven Against the Sea, broadcast on April 3, 1962...

.

Anderson's "Ghoulardi" persona often lampooned 'unhip' targets, the most famous having been Dorothy Fuldheim
Dorothy Fuldheim
Dorothy Fuldheim was an American journalist and anchor, spending the majority of her career for The Cleveland Press and WEWS-TV, both based in Cleveland, Ohio....

. The first woman to anchor a TV news show in America, and a life-long staffer for the city's ABC affiliate, WEWS, Fuldheim openly expressed a dislike for Anderson, feeling that the youth of Ohio were under attack with his pot jokes and childish antics, which she found distasteful. Ghoulardi responded by mocking her every week, usually referring to her as "Dorothy Baby." Their mutual on-air jibes created what viewers considered a battle of 'the beatnik and the empress of Ohio news.'

A weekly series of vignettes also debuted that parodied both the popular soap opera Peyton Place
Peyton Place (TV series)
Peyton Place is an American prime-time soap opera which aired on ABC in half-hour episodes from September 15, 1964 to June 2, 1969.Based upon the 1956 novel of the same name by Grace Metalious, the series was preceded by a 1957 film adaptation. A total of 514 episodes were broadcast, in...

and also another 'unhip' target of Ghoulardi's, the bedroom suburb of Parma
Parma, Ohio
Parma is a city in Cuyahoga County, Ohio, United States. It is the largest suburb of Cleveland and the seventh largest city in the state of Ohio...

. Parma Place became an instant hit among the viewers, but its heavy usage of ethnic jokes and asides toward Parma eventually caused that city's elected officials to complain to WJW management. While the station acquiesced and ordered the cancellation of Parma Place, the publicity from that incident and the Fuldheim feud put the Ghoulardi character at the peak of his popularity.

By 1965, Anderson not only hosted Shock Theater but also the Saturday afternoon Masterpiece Theater and the weekday children's program Laurel, Ghoulardi and Hardy, all of which were ratings successes. Anderson also created the "Ghoulardi All-Stars" sports teams, which would often attract thousands of fans to as many as 100 charity contests a year. With some help from Conway, Anderson even went to Hollywood to shoot a TV pilot, and featured the audition and films of his trip on his show, highly unusual for local TV in 1966.

However, the promises of becoming an actor in Los Angeles, California
Los Angeles, California
Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...

, as well as some strains of fatigue on Anderson's part, led up to his decision to leave Cleveland permanently that summer. Shock Theater ended in October 1966, and the Ghoulardi name was retired. WJW tapped both Schodowski and meteorologist Bob Wells
Bob Wells (newscaster)
Bob Wells is a former news/weather anchor and television personality who is best known to Cleveland, Ohio, television viewers as "Hoolihan the Weatherman" and one-half of the Hoolihan and Big Chuck Show movie-hosting team...

 (aka "Hoolihan the Weatherman") to co-host the successive program, Hoolihan and Big Chuck.

After moving to Los Angeles
Los Angeles, California
Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...

, Anderson first appeared on the first two episodes of Rango
Rango
Rango was a Western situation comedy starring comedian Tim Conway which was broadcast in the United States on the ABC television network in 1967....

, a short-lived comedy that starred Conway. Anderson and Conway soon collaborated on a comedy act, appearing together on ABC's Hollywood Palace and later released two comedy albums together. Beginning in 1974, Anderson replaced Lyle Waggoner
Lyle Waggoner
Lyle Wesley Waggoner is an American actor and former model, best known for his work on The Carol Burnett Show from 1967 to 1974 and for playing the role of Steve Trevor in the Wonder Woman television series from 1975 to 1979...

 as announcer for The Carol Burnett Show
The Carol Burnett Show
The Carol Burnett Show is a variety / sketch comedy television show starring Carol Burnett, Harvey Korman, Vicki Lawrence, Lyle Waggoner, and Tim Conway. It originally ran on CBS from September 11, 1967, to March 29, 1978, for 278 episodes and originated from CBS Television City's Studio 33...

, on which his old performing partner Conway became a regular starting the following year.

Career at the American Broadcasting Company

After finding limited success in front of the camera, Anderson moved behind the microphone when Fred Silverman
Fred Silverman
Fred Silverman is an American television executive and producer. He worked as an executive at the CBS, ABC and NBC networks, and was responsible for bringing to television such programs as the series Scooby-Doo , All in the Family , The Waltons , and Charlie's Angels , as well as the...

 made Anderson the voice of the American Broadcasting Company
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...

. Anderson's voice is likely best remembered for his newscast introductions for various ABC stations across the country: "Eyewitness News...starts...NOW!" (WEWS would be one of these affiliates, utilizing Anderson's voice throughout the 1980s.) Anderson's signature was putting emphasis on a particular word. One example was his enunciation of "Love" in "The Love Boat." Another would be "The Man... The Machine... Street Hawk
Street Hawk
Street Hawk is an American television series that aired for 13 episodes on ABC in 1985. The series was a Limekiln and Templar Production in association with Universal Television. Its central characters were created by Paul M. Belous and Robert "Bob" Wolterstorff, and its core format was developed...

!" from the 1985 motorcycle action series. His voice was also heard in the ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...

 bumpers as he was saying "This is... ABC!" Anderson was also the announcer of America's Funniest Home Videos
America's Funniest Home Videos
America's Funniest Home Videos is an American reality television program on ABC in which viewers are able to send in humorous homemade videotapes. The most common videos usually feature slapstick physical comedy arising from incidents, accidents and mishaps...

from 1989 to 1995 and did the voice over for the previews of new episodes during the first three seasons of Star Trek: The Next Generation
Star Trek: The Next Generation
Star Trek: The Next Generation is an American science fiction television series created by Gene Roddenberry as part of the Star Trek franchise. Roddenberry, Rick Berman, and Michael Piller served as executive producers at different times throughout the production...

until he was replaced by Don LaFontaine
Don LaFontaine
Donald Leroy "Don" LaFontaine was an American voiceover artist famous for recording more than 5,000 film trailers and hundreds of thousands of television advertisements, network promotions, and video game trailers. His nicknames included "Thunder Throat" and "The Voice of God"...

.

Anderson told the San Francisco Chronicle
San Francisco Chronicle
thumb|right|upright|The Chronicle Building following the [[1906 San Francisco earthquake|1906 earthquake]] and fireThe San Francisco Chronicle is a newspaper serving primarily the San Francisco Bay Area of the U.S. state of California, but distributed throughout Northern and Central California,...

that his goal as an announcer was to "try to create a mood. I have to concentrate on each word, on each syllable. I have to bring something special to every sentence I say. If I don't do that, they might as well just get some announcer out of the booth to read it. I want people to hear me talk about a show and then to say, 'Hey, this is going to be great. I want to watch this.'"

Death

Anderson died of cancer
Cancer
Cancer , known medically as a malignant neoplasm, is a large group of different diseases, all involving unregulated cell growth. In cancer, cells divide and grow uncontrollably, forming malignant tumors, and invade nearby parts of the body. The cancer may also spread to more distant parts of the...

 in Los Angeles
Los Angeles, California
Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...

 on February 6, 1997. His son, director Paul Thomas Anderson
Paul Thomas Anderson
Paul Thomas Anderson is an American film director, screenwriter, and producer. He has written and directed five feature films: Hard Eight , Boogie Nights , Magnolia , Punch-Drunk Love and There Will Be Blood...

, dedicated his 1997 film Boogie Nights
Boogie Nights
Boogie Nights is a 1997 drama film written and directed by Paul Thomas Anderson. Set in Los Angeles's San Fernando Valley, the script focuses on a young nightclub dishwasher who becomes a popular star of pornographic films, and chronicles his rise and fall from the Golden Age of Porn of the 1970s...

to his memory. In addition, The Drew Carey Show
The Drew Carey Show
The Drew Carey Show is an American sitcom that aired on ABC from 1995 to 2004. The show was set in Cleveland, Ohio, and revolved around the retail office and home life of "everyman" Drew Carey, a fictionalized version of the actor....

episode "See Drew Run" was dedicated to his memory. His death was also mentioned on an episode of America's Funniest Home Videos
America's Funniest Home Videos
America's Funniest Home Videos is an American reality television program on ABC in which viewers are able to send in humorous homemade videotapes. The most common videos usually feature slapstick physical comedy arising from incidents, accidents and mishaps...

that same year.

In the movie Magnolia, much of the material regarding Jason Robards
Jason Robards
Jason Nelson Robards, Jr. was an American actor on stage, and in film and television, and a winner of the Tony Award , two Academy Awards and the Emmy Award...

' character was based on Paul Thomas Anderson's experiences while watching his father die of cancer.

More than a decade after his death, radio stations can still license Anderson's voice for promotions. By paying a licensing fee, stations including New York City's WHTZ
WHTZ
WHTZ — branded Z100 — is a commercial pop/contemporary hit radio radio station licensed to Newark, New Jersey serving the New York metropolitan area. The station is currently owned by Clear Channel Communications...

 use Anderson's voice for positioning statements such as, "If it's too loud, you're too old" and "Lock it in and rip the knob off!"

Personal life

Despite being a daily presence on American television, Anderson lived in relative anonymity in Southern California. "But that's all right," he said. "If I'm out in public and I feel like being recognized, I just raise my voice and say... 'The Love Boat.'"

Ernie did the voice over for the very first PowerPuff Girls episode entitled 'Meat Fuzzy Lumpkins' for the WanerBros/Hanna Barbera Cartoon Network in 1995. He reprised the role for 'Crime 101', the second PowerPuff Girls episode produced, the next year. Tom Kenny
Tom Kenny
Thomas James "Tom" Kenny is an American actor, voice actor and comedian. He is especially known for his long-running-role as SpongeBob SquarePants in the television series of the same name, as well as the live-action character Patchy the Pirate, Gary the Snail and the French narrator based on...

 was his replacement once the actual series started production two years later.

He had nine children. He divorced his first wife, Marguerite Hemmer Anderson, when he left Cleveland and ended his "Ghoulardi" show. They had five children, three of whom relocated to live with him in Studio City, California
Studio City, Los Angeles, California
Studio City is an affluent residential neighborhood within the City of Los Angeles, California in the San Fernando Valley. Studio City expands over four ZIP code areas: 91604 and sections of 91602, 91607 and 90210....

, with his new wife. Two sons, the youngest of the five, stayed behind in Rhode Island with their mother. He married Edwina Gough soon after she arrived in California, a few weeks after Ernie. They had four children, one of whom was director Paul Thomas Anderson
Paul Thomas Anderson
Paul Thomas Anderson is an American film director, screenwriter, and producer. He has written and directed five feature films: Hard Eight , Boogie Nights , Magnolia , Punch-Drunk Love and There Will Be Blood...

.

Ghoulardi Music

  • Papa-Oom-Mow-Mow
    Papa-Oom-Mow-Mow
    "Papa-Oom-Mow-Mow" is a 1962 novelty nonsensical doo-wop song by The Rivingtons. The song peaked at #48 on the Billboard Hot 100 and #35 on the Cashbox charts.-Cover versions:...

     - Rivingtons
  • Desert Rat - Duane Eddy
    Duane Eddy
    Duane Eddy is a Grammy Award-winning American guitarist. In the late 1950s and early 1960s he had a string of hit records, produced by Lee Hazlewood, which were noted for their characteristically "twangy" sound, including "Rebel Rouser", "Peter Gunn", and "Because They're Young"...

  • Surfin' Bird - Trashmen
  • Space Rock Pt.1 & 2 - Baskerville Hounds
  • Green Onions
    Green Onions
    Green Onions is the debut album by Booker T. & the M.G.'s, released on Stax Records in October of 1962. It reached number 33 on the Pop Albums chart in the month of its release...

     - Booker T. and the MG's
  • Sweet Georgia Brown
    Sweet Georgia Brown
    "Sweet Georgia Brown" is a jazz standard and pop tune written in 1925 by Ben Bernie and Maceo Pinkard and Kenneth Casey .The tune was first recorded on March 19, 1925 by bandleader Ben Bernie, resulting in a five-week No. 1 for Ben Bernie and his Hotel Roosevelt Orchestra...

     - Brother Bones and His Shadows
  • Blues Theme - Davie Allan
    Davie Allan
    Davie Allan is a guitarist best known for his work on soundtracks to various teen and biker movies in the 1960s. Allan's backing band is almost always the Arrows , although the Arrows have never been a stable lineup....

  • Time Bomb - Johnny and the Hurricanes
    Johnny and the Hurricanes
    Johnny and the Hurricanes was a rock and roll band that began as The Orbits in Toledo, Ohio in 1957. Led by saxophonist Johnny Paris , they were school friends who played on a few recordings behind Mack Vickery, a local rockabilly singer.-Career:They signed with Harry Balk and Irving Micahnik of...

  • Wiggle Wobble - Les Cooper and the Soul Rockers
  • Rumble - Link Wray
    Link Wray
    Fred Lincoln "Link" Wray Jr was an American rock and roll guitarist, songwriter and occasional singer....

  • Wham! - Lonnie Mack
    Lonnie Mack
    Lonnie Mack is an American rock, blues and country guitarist and vocalist....

  • Whittier Blvd. - Midnighters
    Midnighters
    Midnighters may refer to:*The Midnighters, a rhythm and blues group from the 1950s, led by Hank Ballard*Thee Midniters, a Chicano rock group from the 1960s*The Midnighters trilogy book series written by Scott Westerfeld...

  • Dartell Stomp - Mustangs
    Mustang (horse)
    A Mustang is a free-roaming horse of the North American west that first descended from horses brought to the Americas by the Spanish. Mustangs are often referred to as wild horses, but there is intense debate over terminology...

  • Incoherent Blues - Oscar Peterson
    Oscar Peterson
    Oscar Emmanuel Peterson was a Canadian jazz pianist and composer. He was called the "Maharaja of the keyboard" by Duke Ellington, "O.P." by his friends. He released over 200 recordings, won seven Grammy Awards, and received other numerous awards and honours over the course of his career...

  • Mumbles - Oscar Peterson
  • Birth of the Beat - Sandy Nelson
    Sandy Nelson
    Sandy Nelson is an American drummer. Nelson, one of the best-known rock drummers of the early 1960s, had several solo instrumental Top 40 hits and was a session drummer on many other well-known hits, and released over 30 albums.-Career:His first recording, with a band called The Renegades Sandy...

  • Peanuts - Sunny and the Sunglows
  • Night Owl Blues - Lovin' Spoonful
  • Stronger Than Dirt - Tom King and the Starfighters
  • Buzz Saw - The Turtles
    The Turtles
    The Turtles are an American rock group led by vocalists Howard Kaylan and Mark Volman. The band became notable for several Top 40 hits beginning with its cover version of Bob Dylan's "It Ain't Me Babe" in 1965...

  • Peachfuzz - The Ventures
    The Ventures
    The Ventures is an American instrumental rock band formed in 1958 in Tacoma, Washington. Founded by Don Wilson and Bob Bogle, the group in its various incarnations has had an enduring impact on the development of music worldwide. With over 100 million records sold, the group is the best-selling...


Further reading

  • Feran, Tom; Heldenfels, Rich (1999) Ghoulardi: Inside Cleveland TV's Wildest Ride. Cleveland, OH: Gray & Company, Publishers. ISBN 978-1-886228-18-4
  • Schodowski, Chuck (2008). Big Chuck: My Favorite Stories from 47 Years on Cleveland TV. Cleveland, OH: Gray & Company, Publishers. ISBN 978-1-59851-052-2

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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