Discount Tire Company is a
tireA tire or tyre is a ring-shaped covering that fits around a wheel rim to protect it and enable better vehicle performance by providing a flexible cushion that absorbs shock while keeping the wheel in close contact with the ground...
and
wheelA wheel is a device that allows heavy objects to be moved easily through rotating on an axle through its center, facilitating movement or transportation while supporting a load, or performing labor in machines. Common examples found in transport applications. A wheel, together with an axle,...
retailer headquartered in
ScottsdaleScottsdale is the name of several places:* Scottsdale, Arizona, United States* Scottsdale, Tasmania, Australia* Scottsdale Reserve, New South Wales, Australia...
,
ArizonaArizona ; is a state located in the southwestern region of the United States. It is also part of the western United States and the mountain west. The capital and largest city is Phoenix...
. It is the largest independent tire retailer in the United States, and sole retail outlet for the Arizonian brand of tires.
The company was founded in 1960 when Bruce T. Halle rented a building on Stadium Boulevard in
Ann Arbor, MichiganAnn Arbor is a city in the U.S. state of Michigan and the county seat of Washtenaw County. The 2010 census places the population at 113,934, making it the sixth largest city in Michigan. The Ann Arbor Metropolitan Statistical Area had a population of 344,791 as of 2010...
. Halle is a Alumni of
Eastern Michigan UniversityEastern Michigan University is a comprehensive, co-educational public university located in Ypsilanti, Michigan. Ypsilanti is west of Detroit and eight miles east of Ann Arbor. The university was founded in 1849 as Michigan State Normal School...
. At Eastern Michigan University, the
university's libraryThe Bruce T. Halle Library often simply referred to as Halle Library, is the sole library on the Eastern Michigan University campus. It includes computer labs, study spaces, the Holman Learning Center , a distance-learning classroom, the Faculty Development Center, the IT Help Desk, a multi-media...
is name after Halle.
The company's outlets are branded
America's Tire Company in
OregonOregon is a state in the Pacific Northwest region of the United States. It is located on the Pacific coast, with Washington to the north, California to the south, Nevada on the southeast and Idaho to the east. The Columbia and Snake rivers delineate much of Oregon's northern and eastern...
, Washington, and
CaliforniaCalifornia is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
(except for San Diego County) where it is known as Southern California Discount Tire Co. The company's television ads still feature a ten-second clip first filmed and used in 1975, in which a "little old lady" tosses a tire through a storefront window. This ad has made the
Guinness Book of World Records for the longest continuously-running television ad.