David Kennedy (advertising)
Encyclopedia
David Kennedy is an American
advertising
executive who co-founded Wieden+Kennedy
(W+K). He and Dan Wieden
were listed as number 22 on the Advertising Age
100 ad people of the 20th century.
with a fine art degree in 1962. In 1962, he moved to Chicago
to work in the advertising industry. The following year he married Kathleen Murphy, with whom he had five children. During the '60s and '70s he worked for Leo Burnett Worldwide
and Young & Rubicam
in Chicago before moving to Portland, Oregon
in 1979.
at the ad agency of McCann-Erickson in Portland while working on the Nike, Inc.
account in 1980. They took Nike with them as a client in 1982 and remain the agency of record. Kennedy retired in December 1993,
but continues to work part-time on the American Indian College Fund
, a pro bono
account for W+K. In retirement he makes metal sculptures and resides in Clackamas County
southeast of Oregon City
.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
executive who co-founded Wieden+Kennedy
Wieden+Kennedy
Wieden+Kennedy is an independently owned American advertising agency best known for its work for Nike...
(W+K). He and Dan Wieden
Dan Wieden
Dan Wieden is an American advertising executive who co-founded Wieden+Kennedy, and who coined the Nike tagline "Just Do It".He and David Kennedy were listed as number 22 on the Advertising Age 100 ad people of the 20th century...
were listed as number 22 on the Advertising Age
Advertising Age
Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...
100 ad people of the 20th century.
Early life
Kennedy graduated from University of Colorado at BoulderUniversity of Colorado at Boulder
The University of Colorado Boulder is a public research university located in Boulder, Colorado...
with a fine art degree in 1962. In 1962, he moved to Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
to work in the advertising industry. The following year he married Kathleen Murphy, with whom he had five children. During the '60s and '70s he worked for Leo Burnett Worldwide
Leo Burnett Worldwide
Leo Burnett Worldwide is an American advertising company, created in 1935 by Leo Burnett. The company was opened in Chicago in 1935. In 1950 the company started its two first major advertising projects, for Kellogg’s and P&G....
and Young & Rubicam
Young & Rubicam
Y&R is a marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting.-History:...
in Chicago before moving to Portland, Oregon
Portland, Oregon
Portland is a city located in the Pacific Northwest, near the confluence of the Willamette and Columbia rivers in the U.S. state of Oregon. As of the 2010 Census, it had a population of 583,776, making it the 29th most populous city in the United States...
in 1979.
Wieden+Kennedy
He met Dan WiedenDan Wieden
Dan Wieden is an American advertising executive who co-founded Wieden+Kennedy, and who coined the Nike tagline "Just Do It".He and David Kennedy were listed as number 22 on the Advertising Age 100 ad people of the 20th century...
at the ad agency of McCann-Erickson in Portland while working on the Nike, Inc.
Nike, Inc.
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...
account in 1980. They took Nike with them as a client in 1982 and remain the agency of record. Kennedy retired in December 1993,
but continues to work part-time on the American Indian College Fund
American Indian College Fund
The American Indian College Fund is an nonprofit organization that helps Native American students, providing them with support through scholarships and funding toward higher education...
, a pro bono
Pro bono
Pro bono publico is a Latin phrase generally used to describe professional work undertaken voluntarily and without payment or at a reduced fee as a public service. It is common in the legal profession and is increasingly seen in marketing, technology, and strategy consulting firms...
account for W+K. In retirement he makes metal sculptures and resides in Clackamas County
Clackamas County, Oregon
Clackamas County is a county located in the U.S. state of Oregon. The county was named after the Native Americans living in the area, the Clackamas Indians, who were part of the Chinookan people. As of 2010, the population was 375,992...
southeast of Oregon City
Oregon City, Oregon
Oregon City was the first city in the United States west of the Rocky Mountains to be incorporated. It is the county seat of Clackamas County, Oregon...
.
External links
- David Kennedy profile in 100 ad people of the 20th century.