Leo Burnett Worldwide
Encyclopedia
Leo Burnett Worldwide is an American advertising company
, created in 1935 by Leo Burnett
.
The company was opened in Chicago
in 1935. In 1950 the company started its two first major advertising projects, for Kellogg’s and P&G.
In 1997 Leo Burnett Worldwide changed its logo to written words "Leo Burnett", but in 2002 the “new corporate identity” returned to the hand and the stars.
Today, Leo Burnett Worldwide is a part of the French group Publicis
. Its clients include McDonald’s, Coca-Cola
, Walt Disney
, Marlboro, Maytag
, Kellogg
’s, Tampax
, Nintendo
, Philips
, Samsung
, Visa, Wrigley
’s, Hallmark
, Allstate Insurance
, Procter & Gamble
and others. It has 97 offices in 84 countries.
It's interesting to note that John Hughes, of movies such as "Planes, Trains and Automobiles, "Pretty In Pink," "The Breakfast Club," et al. was a Copywriter for Leo Burnett in the early 70's. His claim to fame was the credit card running against a man's face to illustrate that a razor could shave that close.
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
, created in 1935 by Leo Burnett
Leo Burnett
Leo Burnett was an advertising executive who created the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot", and Tony the Tiger....
.
The company was opened in Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
in 1935. In 1950 the company started its two first major advertising projects, for Kellogg’s and P&G.
In 1997 Leo Burnett Worldwide changed its logo to written words "Leo Burnett", but in 2002 the “new corporate identity” returned to the hand and the stars.
Today, Leo Burnett Worldwide is a part of the French group Publicis
Publicis
Publicis Groupe is a French multinational advertising and communications company, headquartered in Paris, France. It is one of the world's three largest advertising holding companies . Its current president is Maurice Lévy. Publicis Groupe S.A...
. Its clients include McDonald’s, Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
, Walt Disney
Walt Disney
Walter Elias "Walt" Disney was an American film producer, director, screenwriter, voice actor, animator, entrepreneur, entertainer, international icon, and philanthropist, well-known for his influence in the field of entertainment during the 20th century. Along with his brother Roy O...
, Marlboro, Maytag
Maytag
Maytag Corporation is an American home and commercial appliance company, headquartered in Newton, Iowa, that is a division of the Whirlpool Corporation.-Company history:...
, Kellogg
Kellogg Company
Kellogg Company , is a producer of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods...
’s, Tampax
Tampax
Tampax is a brand of tampon from Procter & Gamble. It was originally both the name of an independent company for over 50 years, based in Palmer, Massachusetts , and the product itself. Renamed Tambrands, Inc. in 1984, P&G purchased it in 1997...
, Nintendo
Nintendo
is a multinational corporation located in Kyoto, Japan. Founded on September 23, 1889 by Fusajiro Yamauchi, it produced handmade hanafuda cards. By 1963, the company had tried several small niche businesses, such as a cab company and a love hotel....
, Philips
Philips
Koninklijke Philips Electronics N.V. , more commonly known as Philips, is a multinational Dutch electronics company....
, Samsung
Samsung
The Samsung Group is a South Korean multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea...
, Visa, Wrigley
Wm. Wrigley Jr. Company
The William Wrigley Jr. Company is a company headquartered in the Wrigley Building in Near North Side, Chicago, Illinois. The company was founded on April 1, 1891, originally selling products such as soap and baking powder. In 1892, William Wrigley, Jr., the company's founder, began packaging...
’s, Hallmark
Hallmark Cards
Hallmark Cards is a privately owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce C. Hall, Hallmark is the largest manufacturer of greeting cards in the United States. In 1985, the company was awarded the National Medal of Arts....
, Allstate Insurance
Allstate
The Allstate Corporation is the second-largest personal lines insurer in the United States and the largest that is publicly held. The company also has personal lines insurance operations in Canada. Allstate was founded in 1931 as part of Sears, Roebuck and Co., and was spun off in 1993...
, Procter & Gamble
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
and others. It has 97 offices in 84 countries.
It's interesting to note that John Hughes, of movies such as "Planes, Trains and Automobiles, "Pretty In Pink," "The Breakfast Club," et al. was a Copywriter for Leo Burnett in the early 70's. His claim to fame was the credit card running against a man's face to illustrate that a razor could shave that close.
Notable clients
- Minnesota Valley Canning/Green GiantGreen GiantGreen Giant and Le Sueur are brands of frozen and canned vegetables owned by General Mills. The mascot of Green Giant is the Jolly Green Giant....
, c.1935 - Kellogg's, 1949
- Philip MorrisPhilip Morris USAPhilip Morris USA is the United States tobacco division of Altria Group, Inc. Philip Morris USA brands include Marlboro, Virginia Slims, Benson and Hedges, Merit, Parliament, Alpine, Basic, Cambridge, Bucks, Dave's, Chesterfield, Collector's Choice, Commander, English Ovals, Lark, L&M, Players and...
(Marlboro cigarettes), 1954 - MaytagMaytagMaytag Corporation is an American home and commercial appliance company, headquartered in Newton, Iowa, that is a division of the Whirlpool Corporation.-Company history:...
, 1955 - AllstateAllstateThe Allstate Corporation is the second-largest personal lines insurer in the United States and the largest that is publicly held. The company also has personal lines insurance operations in Canada. Allstate was founded in 1931 as part of Sears, Roebuck and Co., and was spun off in 1993...
, 1957 - Pillsbury, 1965
- Coca Cola, 1969
- H.J. Heinz, 1974
- FiatFiatFIAT, an acronym for Fabbrica Italiana Automobili Torino , is an Italian automobile manufacturer, engine manufacturer, financial, and industrial group based in Turin in the Italian region of Piedmont. Fiat was founded in 1899 by a group of investors including Giovanni Agnelli...
, 1978 - VisaVISA (credit card)Visa Inc. is an American multinational financial services corporation headquartered on 595 Market Street, Financial District in San Francisco, California, United States, although much of the company's staff is based in Foster City, California. It facilitates electronic funds transfers throughout...
, 1979 - McDonald'sMcDonald'sMcDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...
, 1981 - Kraft FoodsKraft FoodsKraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...
, 1984 - Hallmark CardsHallmark CardsHallmark Cards is a privately owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce C. Hall, Hallmark is the largest manufacturer of greeting cards in the United States. In 1985, the company was awarded the National Medal of Arts....
, 1988 - Morgan StanleyMorgan StanleyMorgan Stanley is a global financial services firm headquartered in New York City serving a diversified group of corporations, governments, financial institutions, and individuals. Morgan Stanley also operates in 36 countries around the world, with over 600 offices and a workforce of over 60,000....
, 1988 - DiageoDiageoDiageo plc is a global alcoholic beverages company headquartered in London, United Kingdom. It is the world's largest producer of spirits and a major producer of beer and wine....
, 1988 - Disney, 1994
- SamsungSamsungThe Samsung Group is a South Korean multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea...
, 2006 - Balaji TelefilmsBalaji TelefilmsBalaji Telefilms is a production house based in Mumbai, India, and is promoted by Ekta Kapoor, Shobha Kapoor, Jeetendra and Tushar Kapoor.-History:...
, 2007 - General MotorsGeneral MotorsGeneral Motors Company , commonly known as GM, formerly incorporated as General Motors Corporation, is an American multinational automotive corporation headquartered in Detroit, Michigan and the world's second-largest automaker in 2010...
, 1971 - NintendoNintendois a multinational corporation located in Kyoto, Japan. Founded on September 23, 1889 by Fusajiro Yamauchi, it produced handmade hanafuda cards. By 1963, the company had tried several small niche businesses, such as a cab company and a love hotel....
, 1991