David Jones (Global CEO, Havas)
Encyclopedia
David Jones is global CEO of Havas
and Euro RSCG Worldwide, and cofounder of global youth forum One Young World
. He is author of Who Cares Wins: Why Good Business Is Better Business (Pearson/FT Publishing, November 2011).
) before moving to JWT
in Paris and then Lowe Europe. Returning to London, he became the youngest board member at AMV BBDO.
Jones’ career with Havas began in 1998, when he was appointed CEO of Euro RSCG Australia at age 32. After launching the network’s first digital agency, he became president of global brands for Euro RSCG Worldwide and served as global brand director on Reckitt Benckiser
. In 2004 he was promoted to CEO of Euro RSCG New York and in 2005 became the youngest global CEO in the history of the advertising industry, succeeding Jim Heekin as global CEO of Euro RSCG Worldwide and also taking on duties as directeur general of Havas. In 2006 Euro RSCG became the first agency to be named Global Agency of the Year by both Advertising Age
and Campaign
in the same year. In 2009, Jones added the title of global CEO of Havas Worldwide, running all the creative, marketing and design companies throughout the Havas network of 300+ offices.
From 2007–2010, Jones led the Euro RSCG team advising David Cameron
and the UK Conservative Party
. The campaign culminated in Cameron's election as prime minister in 2010.
In 2011, Jones expanded his position to encompass the entire Havas network, including Havas Media.
At Mashable Connect 2011 and other forums, Jones has advocated using the communication skills of the advertising industry to drive social change. He told Adweek
: “I passionately believe that what our industry actually excels at is using our creativity to change people’s behavior. Given the state of the world, I believe that we in the creative industries not only have an opportunity but an obligation to use that talent and our creativity to change people’s behavior around some of the bigger issues facing the world.”
In 2009, Jones cofounded global youth forum One Young World
, called “arguably the most forward-looking and comprehensive piece of corporate social responsibility ever attempted” by Marketing Week
. In 2011, Jones’ work with One Young World was recognized by the Clinton Global Initiative.
In advance of the United Nations Framework Convention on Climate Change
in Copenhagen
in 2009, David Jones was asked by former U.N. Secretary-General Kofi Annan
to create a campaign to communicate the urgent need for action. Jones drove the creation of the TckTckTck Campaign for Climate Justice, an open source campaign that recruited more than 17 million “climate allies” to the cause. In 2010 TckTckTck won a “Game Changer” Award from We Media, was short-listed for a Webby Award for world’s best advocacy campaign, and listed by The Guardian
as one of the Top 50 climate tweeters in the world.
“Hall of Achievement” (2005)
Named to “40 Under 40” list of Crain’s New York Business (2005)
Named to Advertising Age
“40 Under 40” (2006)
Financial Times
and Aviva Top 5 European Pioneering Thought Leaders (2006) Selected by World Economic Forum
as a Young Global Leader
Named as one of top two ad industry CEOs of the decade by readers of Adweek (2010)
Nominated by CR Magazine as Responsible CEO of the Year (2011)
Founding curator, Young Global Shapers (World Economic Forum)
Founding ambassador, D&AD White Pencil
, Germany
, France
, Australia
, and the United States
.
Havas
Havas is the second largest advertising group in France and is a "Global advertising and communications services group" and the sixth-largest global advertising and communications group worldwide, operating on the communications consulting market through three main operational divisions:*Euro RSCG...
and Euro RSCG Worldwide, and cofounder of global youth forum One Young World
One Young World
One Young World is a global forum for young people of leadership calibre. It manifests the reality of common humanity and the shared existence of all the people in one world...
. He is author of Who Cares Wins: Why Good Business Is Better Business (Pearson/FT Publishing, November 2011).
Career
David Jones was born and educated in North West England and holds business degrees from Fachhochschule Reutlingen and Middlesex Business School. Fluent in German and French as well as his native English, he began his career as an account executive at BDH Manchester (now TBWATBWA
TBWA Worldwide is an international advertising agency whose headquarters are in Midtown Manhattan, New York City, United States. The Agency is a unit of Omnicom Group, the world's largest advertising agency holding company. It was founded in 1970 in Paris, France, by William G...
) before moving to JWT
JWT
JWT is one of the largest advertising agencies in the United States and the fourth-largest in the world. It is one of the key companies of Sir Martin Sorrell's WPP Group and is headquartered in New York. The global agency is led by Worldwide Chairman and Global CEO Bob Jeffrey who took over the...
in Paris and then Lowe Europe. Returning to London, he became the youngest board member at AMV BBDO.
Jones’ career with Havas began in 1998, when he was appointed CEO of Euro RSCG Australia at age 32. After launching the network’s first digital agency, he became president of global brands for Euro RSCG Worldwide and served as global brand director on Reckitt Benckiser
Reckitt Benckiser
Reckitt Benckiser plc is a global consumer goods company headquartered in Slough, United Kingdom. It is the world's largest producer of household products and a major producer of consumer healthcare and personal products...
. In 2004 he was promoted to CEO of Euro RSCG New York and in 2005 became the youngest global CEO in the history of the advertising industry, succeeding Jim Heekin as global CEO of Euro RSCG Worldwide and also taking on duties as directeur general of Havas. In 2006 Euro RSCG became the first agency to be named Global Agency of the Year by both Advertising Age
Advertising Age
Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...
and Campaign
Campaign
Campaign may refer to:*Advertising campaign*Military campaign*Political campaign*Advocacy or Advocacy group, relating 'campaigning' on an issue -Gaming:...
in the same year. In 2009, Jones added the title of global CEO of Havas Worldwide, running all the creative, marketing and design companies throughout the Havas network of 300+ offices.
From 2007–2010, Jones led the Euro RSCG team advising David Cameron
David Cameron
David William Donald Cameron is the current Prime Minister of the United Kingdom, First Lord of the Treasury, Minister for the Civil Service and Leader of the Conservative Party. Cameron represents Witney as its Member of Parliament ....
and the UK Conservative Party
Conservative Party (UK)
The Conservative Party, formally the Conservative and Unionist Party, is a centre-right political party in the United Kingdom that adheres to the philosophies of conservatism and British unionism. It is the largest political party in the UK, and is currently the largest single party in the House...
. The campaign culminated in Cameron's election as prime minister in 2010.
In 2011, Jones expanded his position to encompass the entire Havas network, including Havas Media.
Change leadership
David Jones is creator of the Social Business Idea™—a principle and practice that “operates at the intersection of social responsibility and social media” and “aligns the goals of doing well and doing good.” He cites the Dulux Let’s Colour Project as an example. Social Business Ideas are a focus of Jones’ book, Who Cares Wins: Why Good Business Is Better Business, scheduled to be published by Pearson/FT Publishing in late 2011.At Mashable Connect 2011 and other forums, Jones has advocated using the communication skills of the advertising industry to drive social change. He told Adweek
Adweek
Adweek is a weekly American advertising trade publication that was first published in 1978....
: “I passionately believe that what our industry actually excels at is using our creativity to change people’s behavior. Given the state of the world, I believe that we in the creative industries not only have an opportunity but an obligation to use that talent and our creativity to change people’s behavior around some of the bigger issues facing the world.”
In 2009, Jones cofounded global youth forum One Young World
One Young World
One Young World is a global forum for young people of leadership calibre. It manifests the reality of common humanity and the shared existence of all the people in one world...
, called “arguably the most forward-looking and comprehensive piece of corporate social responsibility ever attempted” by Marketing Week
Marketing Week
Marketing Week is a magazine focused on the marketing industry in the UK. The magazine is based in London.The magazine is owned by the LSE-listed company Centaur Media plc. Among the senior staff are Publisher Sarah Gilchriest and Editor Mark Choueke. Its circulation is approximately 40,000, with...
. In 2011, Jones’ work with One Young World was recognized by the Clinton Global Initiative.
In advance of the United Nations Framework Convention on Climate Change
United Nations Framework Convention on Climate Change
The United Nations Framework Convention on Climate Change is an international environmental treaty produced at the United Nations Conference on Environment and Development , informally known as the Earth Summit, held in Rio de Janeiro from June 3 to 14, 1992...
in Copenhagen
Copenhagen
Copenhagen is the capital and largest city of Denmark, with an urban population of 1,199,224 and a metropolitan population of 1,930,260 . With the completion of the transnational Øresund Bridge in 2000, Copenhagen has become the centre of the increasingly integrating Øresund Region...
in 2009, David Jones was asked by former U.N. Secretary-General Kofi Annan
Kofi Annan
Kofi Atta Annan is a Ghanaian diplomat who served as the seventh Secretary-General of the UN from 1 January 1997 to 31 December 2006...
to create a campaign to communicate the urgent need for action. Jones drove the creation of the TckTckTck Campaign for Climate Justice, an open source campaign that recruited more than 17 million “climate allies” to the cause. In 2010 TckTckTck won a “Game Changer” Award from We Media, was short-listed for a Webby Award for world’s best advocacy campaign, and listed by The Guardian
The Guardian
The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...
as one of the Top 50 climate tweeters in the world.
Awards and distinctions
Inducted into American Advertising FederationAmerican Advertising Federation
The American Advertising Federation , headquartered in Washington, D.C., is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the United States...
“Hall of Achievement” (2005)
Named to “40 Under 40” list of Crain’s New York Business (2005)
Named to Advertising Age
Advertising Age
Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...
“40 Under 40” (2006)
Financial Times
Financial Times
The Financial Times is an international business newspaper. It is a morning daily newspaper published in London and printed in 24 cities around the world. Its primary rival is the Wall Street Journal, published in New York City....
and Aviva Top 5 European Pioneering Thought Leaders (2006) Selected by World Economic Forum
World Economic Forum
The World Economic Forum is a Swiss non-profit foundation, based in Cologny, Geneva, best known for its annual meeting in Davos, a mountain resort in Graubünden, in the eastern Alps region of Switzerland....
as a Young Global Leader
Named as one of top two ad industry CEOs of the decade by readers of Adweek (2010)
Nominated by CR Magazine as Responsible CEO of the Year (2011)
Founding curator, Young Global Shapers (World Economic Forum)
Founding ambassador, D&AD White Pencil
Personal life
David Jones is married with four young children. He has lived and worked in the United KingdomUnited Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
, France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
, and the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
.
External links
- http://www.eurorscgpress.com/team
- http://www.oneyoungworld.com/about/Founders.asp
- 20 Questions: David Jones (Financial Times) http://www.ft.com/intl/cms/s/0/dcf5a77e-4b48-11e0-b2c2-00144feab49a.html
- Havas Chief Talks Outsize Game, Takes on Ad Giants (Advertising Age) http://adage.com/article/agency-news/havas-chief-talks-outsize-game-takes-ad-giants/149378/
- Man on a Mission (Marketing Week) http://www.marketingweek.co.uk/man-on-a-mission/3009162.article