Database Marketing Agency
Encyclopedia
Database Marketing Agency (DMA) is a database
company headquartered in Beaverton
, Oregon
. It is a provider of profitability systems to financial institutions in the U.S. and Canada
that offer financial services
in the forms of both retail banking
and business banking. Banks in the U.S. are overseen by the Federal Deposit Insurance Corporation
and credit unions in the U.S. are overseen by the National Credit Union Administration
.
DMA offers its IDM Integrated Database Management System and research and analytic support to integrate profitability in management
, finance
, marketing
, and sales
. The DMA Institute Think Tank is its initiative for providing education and marketing research
to the financial services
industry. DMA's IDM system, approach, measurement analytics, and strategic concepts provide a foundation for profitability, risk management
and growth.
and credit unions in the U.S. and Canada. Rich is a former Marketing Director for Bank of America
, US Bancorp, and National Westminster Bank
USA. He has spoke at several financial services
cpnferences throughout the U.S., including those sponsored by the American Bankers Association
, Western Independent Bankers (WIB), and others.
DMA has its headquarters in Beaverton
, Oregon
, a sales office in Florida
, and a processing facility in Vancouver
, British Columbia
. Specifically, its headquarters is located less than one-half mile to the northwest of the TriMet
MAX Light Rail Beaverton Transit Center or less than one-half mile to the north of the TriMet MAX Light Rail Beaverton Central stop, both serviced by the MAX Red Line
and the MAX Blue Line
.
, where all database
development, conversion, ongoing processing, and reporting is conducted at the DMA data center and accessed through cloud computing
. Institutions can have complete access to their database through IDM OnLine tools and services. The company claims that the system is fully integrated with profitability and Profit risk
at its core. The profitability-based analysis can identify concentrations in the income statement
which can then be diversified for a sustainable income statement
. The IDM system can be a tool in creating a sustainable income statement
.
According to Bloomberg
.com, CEOs of big bank] like Wells Fargo
and Bank of America
are in agreement with DMA's view that diversifying revenue
streams by cross selling will be helpful in expanding business and turning profits. The IDM system has profitability and Profit risk
at its center and DMA was recognized by Credit Union Executives Society for its system.
The Research and Analytic Services division of the company designs and manages marketing research
projects with a variety of qualitative research
and quantitative research
tools, and primary research
and secondary research
methodologies. This division provides detailed analysis and recommendations with specific strategies and plans. The research and analysis division also designs and helps implement "Matrix Marketing" programs for segmenting the base on demographics
, businessgraphics, incomes and other criteria to maximize results achieved from marketing programs.
According to the company's CEO Rich Weissman in the Western Independent Banker (WIB) Magazine, similar programs can help in designing incentive programs that incentivize officers based on profitability and not volumes. Clients are also using the software to more effectively price their products.
The Institute focuses on research on the latest issues facing the financial services industry. Some of the Institute's offerings include webinars and articles in the industry publications. According to the American Bankers Association
's Bank Marketing magazine, Rich Weissman who also heads the DMA Institute, coined the term "Profit risk" which combined with credit risk
and ALM risk, forms the third critical component of risk management. The Institute advocates the critical role marketing and sales can play by marrying itself with finance.
Database
A database is an organized collection of data for one or more purposes, usually in digital form. The data are typically organized to model relevant aspects of reality , in a way that supports processes requiring this information...
company headquartered in Beaverton
Beaverton
Beaverton may refer to the following places:In Canada:*Beaverton, OntarioIn the United States:*Beaverton, Alabama*Beaverton, Michigan*Beaverton Township, Michigan*Beaverton, Oregon**Beaverton Mall, in Beaverton, Oregon...
, Oregon
Oregon
Oregon is a state in the Pacific Northwest region of the United States. It is located on the Pacific coast, with Washington to the north, California to the south, Nevada on the southeast and Idaho to the east. The Columbia and Snake rivers delineate much of Oregon's northern and eastern...
. It is a provider of profitability systems to financial institutions in the U.S. and Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
that offer financial services
Financial services
Financial services refer to services provided by the finance industry. The finance industry encompasses a broad range of organizations that deal with the management of money. Among these organizations are credit unions, banks, credit card companies, insurance companies, consumer finance companies,...
in the forms of both retail banking
Retail banking
Retail banking is banking in which banking institutions execute transactions directly with consumers, rather than corporations or other banks. Services offered include: savings and transactional accounts, mortgages, personal loans, debit cards, credit cards, and so forth.-Types of...
and business banking. Banks in the U.S. are overseen by the Federal Deposit Insurance Corporation
Federal Deposit Insurance Corporation
The Federal Deposit Insurance Corporation is a United States government corporation created by the Glass–Steagall Act of 1933. It provides deposit insurance, which guarantees the safety of deposits in member banks, currently up to $250,000 per depositor per bank. , the FDIC insures deposits at...
and credit unions in the U.S. are overseen by the National Credit Union Administration
National Credit Union Administration
The National Credit Union Administration is the United States independent federal agency that supervises and charters federal credit unions...
.
DMA offers its IDM Integrated Database Management System and research and analytic support to integrate profitability in management
Management
Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively...
, finance
Finance
"Finance" is often defined simply as the management of money or “funds” management Modern finance, however, is a family of business activity that includes the origination, marketing, and management of cash and money surrogates through a variety of capital accounts, instruments, and markets created...
, marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
, and sales
Sales
A sale is the act of selling a product or service in return for money or other compensation. It is an act of completion of a commercial activity....
. The DMA Institute Think Tank is its initiative for providing education and marketing research
Marketing research
Marketing research is "the function that links the consumer, customer, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve...
to the financial services
Financial services
Financial services refer to services provided by the finance industry. The finance industry encompasses a broad range of organizations that deal with the management of money. Among these organizations are credit unions, banks, credit card companies, insurance companies, consumer finance companies,...
industry. DMA's IDM system, approach, measurement analytics, and strategic concepts provide a foundation for profitability, risk management
Risk management
Risk management is the identification, assessment, and prioritization of risks followed by coordinated and economical application of resources to minimize, monitor, and control the probability and/or impact of unfortunate events or to maximize the realization of opportunities...
and growth.
History
Founded in 1996 by Rich Weissman (Richard Weissman), DMA's client base consists mainly of community banksCommunity banks
A community bank is a depository institution that is typically locally owned and operated. Community banks tend to focus on the needs of the businesses and families where the bank holds branches and offices. Lending decisions are made by people who understand the local needs of families,...
and credit unions in the U.S. and Canada. Rich is a former Marketing Director for Bank of America
Bank of America
Bank of America Corporation, an American multinational banking and financial services corporation, is the second largest bank holding company in the United States by assets, and the fourth largest bank in the U.S. by market capitalization. The bank is headquartered in Charlotte, North Carolina...
, US Bancorp, and National Westminster Bank
National Westminster Bank
National Westminster Bank Plc, commonly known as NatWest, is the largest retail and commercial bank in the United Kingdom and has been part of The Royal Bank of Scotland Group Plc since 2000. The Royal Bank of Scotland Group is ranked as the second largest bank in the world by assets...
USA. He has spoke at several financial services
Financial services
Financial services refer to services provided by the finance industry. The finance industry encompasses a broad range of organizations that deal with the management of money. Among these organizations are credit unions, banks, credit card companies, insurance companies, consumer finance companies,...
cpnferences throughout the U.S., including those sponsored by the American Bankers Association
American Bankers Association
The American Bankers Association is an industry trade group and professional association representing the United States' banking industry...
, Western Independent Bankers (WIB), and others.
DMA has its headquarters in Beaverton
Beaverton
Beaverton may refer to the following places:In Canada:*Beaverton, OntarioIn the United States:*Beaverton, Alabama*Beaverton, Michigan*Beaverton Township, Michigan*Beaverton, Oregon**Beaverton Mall, in Beaverton, Oregon...
, Oregon
Oregon
Oregon is a state in the Pacific Northwest region of the United States. It is located on the Pacific coast, with Washington to the north, California to the south, Nevada on the southeast and Idaho to the east. The Columbia and Snake rivers delineate much of Oregon's northern and eastern...
, a sales office in Florida
Florida
Florida is a state in the southeastern United States, located on the nation's Atlantic and Gulf coasts. It is bordered to the west by the Gulf of Mexico, to the north by Alabama and Georgia and to the east by the Atlantic Ocean. With a population of 18,801,310 as measured by the 2010 census, it...
, and a processing facility in Vancouver
Vancouver
Vancouver is a coastal seaport city on the mainland of British Columbia, Canada. It is the hub of Greater Vancouver, which, with over 2.3 million residents, is the third most populous metropolitan area in the country,...
, British Columbia
British Columbia
British Columbia is the westernmost of Canada's provinces and is known for its natural beauty, as reflected in its Latin motto, Splendor sine occasu . Its name was chosen by Queen Victoria in 1858...
. Specifically, its headquarters is located less than one-half mile to the northwest of the TriMet
TriMet
TriMet, more formally known as the Tri-County Metropolitan Transportation District of Oregon, is a public agency that operates mass transit in a region that spans most of the Portland metropolitan area in the U.S. state of Oregon...
MAX Light Rail Beaverton Transit Center or less than one-half mile to the north of the TriMet MAX Light Rail Beaverton Central stop, both serviced by the MAX Red Line
MAX Red Line
The MAX Red Line is a route in the Metropolitan Area Express light rail system in the Portland, Oregon metropolitan area. It is 25.5 miles long...
and the MAX Blue Line
MAX Blue Line
The MAX Blue Line is a 33 mile light rail line in the MAX Light Rail system in the Portland metropolitan area in the U.S. state of Oregon. Operated by TriMet, the line runs between Hillsboro and Gresham, via downtown Portland...
.
Products and services
Integrated Database Management System (IDM) is an integrated enterprise systemEnterprise system
Enterprise systems are large-scale, integrated application-software packages that use the computational, data storage, and data transmission power of modern information technology to support business processes, information flows, reporting, and data analytics within and between complex...
, where all database
Database
A database is an organized collection of data for one or more purposes, usually in digital form. The data are typically organized to model relevant aspects of reality , in a way that supports processes requiring this information...
development, conversion, ongoing processing, and reporting is conducted at the DMA data center and accessed through cloud computing
Cloud computing
Cloud computing is the delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a utility over a network ....
. Institutions can have complete access to their database through IDM OnLine tools and services. The company claims that the system is fully integrated with profitability and Profit risk
Profit risk
Profit risk is a risk management tool that focuses on understanding concentrations within the income statement and assessing the risk associated with those concentrations from a net income perspective.-Alternate definitions:...
at its core. The profitability-based analysis can identify concentrations in the income statement
Income statement
Income statement is a company's financial statement that indicates how the revenue Income statement (also referred to as profit and loss statement (P&L), statement of financial performance, earnings statement, operating statement or statement of operations) is a company's financial statement that...
which can then be diversified for a sustainable income statement
Income statement
Income statement is a company's financial statement that indicates how the revenue Income statement (also referred to as profit and loss statement (P&L), statement of financial performance, earnings statement, operating statement or statement of operations) is a company's financial statement that...
. The IDM system can be a tool in creating a sustainable income statement
Income statement
Income statement is a company's financial statement that indicates how the revenue Income statement (also referred to as profit and loss statement (P&L), statement of financial performance, earnings statement, operating statement or statement of operations) is a company's financial statement that...
.
According to Bloomberg
Bloomberg L.P.
Bloomberg L.P. is an American privately held financial software, media, and data company. Bloomberg makes up one third of the $16 billion global financial data market with estimated revenue of $6.9 billion. Bloomberg L.P...
.com, CEOs of big bank] like Wells Fargo
Wells Fargo
Wells Fargo & Company is an American multinational diversified financial services company with operations around the world. Wells Fargo is the fourth largest bank in the U.S. by assets and the largest bank by market capitalization. Wells Fargo is the second largest bank in deposits, home...
and Bank of America
Bank of America
Bank of America Corporation, an American multinational banking and financial services corporation, is the second largest bank holding company in the United States by assets, and the fourth largest bank in the U.S. by market capitalization. The bank is headquartered in Charlotte, North Carolina...
are in agreement with DMA's view that diversifying revenue
Revenue
In business, revenue is income that a company receives from its normal business activities, usually from the sale of goods and services to customers. In many countries, such as the United Kingdom, revenue is referred to as turnover....
streams by cross selling will be helpful in expanding business and turning profits. The IDM system has profitability and Profit risk
Profit risk
Profit risk is a risk management tool that focuses on understanding concentrations within the income statement and assessing the risk associated with those concentrations from a net income perspective.-Alternate definitions:...
at its center and DMA was recognized by Credit Union Executives Society for its system.
The Research and Analytic Services division of the company designs and manages marketing research
Marketing research
Marketing research is "the function that links the consumer, customer, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve...
projects with a variety of qualitative research
Qualitative research
Qualitative research is a method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts. Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such...
and quantitative research
Quantitative research
In the social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques. The objective of quantitative research is to develop and employ mathematical models, theories and/or hypotheses pertaining to...
tools, and primary research
Primary research
Primary research consists in research to collect original primary data. It is often undertaken after the researcher has gained some insight into the issue by collecting secondary data...
and secondary research
Secondary research
Secondary research involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments....
methodologies. This division provides detailed analysis and recommendations with specific strategies and plans. The research and analysis division also designs and helps implement "Matrix Marketing" programs for segmenting the base on demographics
Demographics
Demographics are the most recent statistical characteristics of a population. These types of data are used widely in sociology , public policy, and marketing. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership, employment status, and even location...
, businessgraphics, incomes and other criteria to maximize results achieved from marketing programs.
According to the company's CEO Rich Weissman in the Western Independent Banker (WIB) Magazine, similar programs can help in designing incentive programs that incentivize officers based on profitability and not volumes. Clients are also using the software to more effectively price their products.
The Institute focuses on research on the latest issues facing the financial services industry. Some of the Institute's offerings include webinars and articles in the industry publications. According to the American Bankers Association
American Bankers Association
The American Bankers Association is an industry trade group and professional association representing the United States' banking industry...
's Bank Marketing magazine, Rich Weissman who also heads the DMA Institute, coined the term "Profit risk" which combined with credit risk
Credit risk
Credit risk is an investor's risk of loss arising from a borrower who does not make payments as promised. Such an event is called a default. Other terms for credit risk are default risk and counterparty risk....
and ALM risk, forms the third critical component of risk management. The Institute advocates the critical role marketing and sales can play by marrying itself with finance.