Bigg Mixx was a short-lived
Kellogg'sKellogg Company , is a producer of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods...
breakfast cerealA breakfast cereal is a food made from processed grains that is often, but not always, eaten with the first meal of the day. It is often eaten cold, usually mixed with milk , water, or yogurt, and sometimes fruit but sometimes eaten dry. Some cereals, such as oatmeal, may be served hot as porridge...
introduced in 1990. The cereal was an assortment of other Kellogg
brandThe American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
cereals already in existence mixed together.
Mascot
The mascot, who went by the same name, was a
cartoonA cartoon is a form of two-dimensional illustrated visual art. While the specific definition has changed over time, modern usage refers to a typically non-realistic or semi-realistic drawing or painting intended for satire, caricature, or humor, or to the artistic style of such works...
character which combined the physical features of a
chickenThe chicken is a domesticated fowl, a subspecies of the Red Junglefowl. As one of the most common and widespread domestic animals, and with a population of more than 24 billion in 2003, there are more chickens in the world than any other species of bird...
(head and lower body),
wolfThe gray wolf , also known as the wolf, is the largest extant wild member of the Canidae family...
(face),
mooseThe moose or Eurasian elk is the largest extant species in the deer family. Moose are distinguished by the palmate antlers of the males; other members of the family have antlers with a dendritic configuration...
(
antlerAntlers are the usually large, branching bony appendages on the heads of most deer species.-Etymology:Antler originally meant the lowest tine, the "brow tine"...
s), wild boar (
snoutThe snout, or muzzle, is the protruding portion of an animal's face, consisting of its nose, mouth, and jaw.-Terminology:The term "muzzle", used as a noun, can be ambiguous...
) and
pigA pig is any of the animals in the genus Sus, within the Suidae family of even-toed ungulates. Pigs include the domestic pig, its ancestor the wild boar, and several other wild relatives...
(tail) and was commonly depicted in
commercialsAdvertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
as being ravenously hungry. He was said to come from the
Yakima ValleyThe Yakima River is a tributary of the Columbia River in south central and eastern Washington State, named for the indigenous Yakama people. The length of the river from headwaters to mouth is , with an average drop of .-Course:...
.
Plush toysA stuffed toy is a toy sewn from cloth, plush, or other textiles, and stuffed with straw, beans, plastic pellets, cotton, synthetic fibres, or other similar materials. Stuffed toys are also known as plush toys A stuffed toy is a toy sewn from cloth, plush, or other textiles, and stuffed with straw,...
were available in addition to
plasticA plastic material is any of a wide range of synthetic or semi-synthetic organic solids used in the manufacture of industrial products. Plastics are typically polymers of high molecular mass, and may contain other substances to improve performance and/or reduce production costs...
trinketA trinket is a small showy ornament or something that is a mere trifle. Trinket may also refer to:* Trinket Island, an island of the Nicobar Islands**Trinket , a village on the island...
s found in boxes. Although the
marketingMarketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
proved more successful amongst
target audienceIn marketing and advertising, a target audience, is a specific group of people within the target market at which the marketing message is aimed .....
s than the cereal itself, the mascot was retired along with the cereal in 1992.
"The Legend of Bigg Mixx"
The side of the Bigg Mixx cereal box told "The Legend of Bigg Mixx", a fictional story about the origin of the cereal:
Combine the wild appetites of a chicken, a wolf, a moose, and a pig, and you have Bigg Mixx — the legendary Chicken-wolf Moose-pig of the Yakima Valley.
The first reported Bigg Mixx sighting took place in 1978 when YakimaYakima is an American city southeast of Mount Rainier National Park and the county seat of Yakima County, Washington, United States, and the eighth largest city by population in the state itself. As of the 2010 census, the city had a total population of 91,196 and a metropolitan population of...
native, Travis Uddlebock, was hiking near Toppenish Creek.
"I saw the tip of an antler peeking out over a bush and I heard a loud snort. I thought it was a wart hog, so you can imagine my surprise when he stood upright on two paws, flapped his wings, and howled like a wolf. I laughed so hard I passed out."
Since then, then have been countless other sightings — in the woods, at shopping malls, and even once on a subway in New York CityThe New York City Subway is a rapid transit system owned by the City of New York and leased to the New York City Transit Authority, a subsidiary agency of the Metropolitan Transportation Authority and also known as MTA New York City Transit...
(unconfirmed). And eye witnesses all agree, "He eats like a pig."
Now, in the spirit of this noble creature, Kellogg's introduces Bigg Mixx cereal.
"I'm sure Bigg Mixx would be proud knowing Kellogg's had named a new cereal after him," Uddlebock explained. "He's a proudPride is an inwardly directed emotion that carries two common meanings. With a negative connotation, pride refers to an inflated sense of one's personal status or accomplishments, often used synonymously with hubris...
creature. A little stupidStupidity is a lack of intelligence, understanding, reason, wit, or sense. It may be innate, assumed, or reactive - 'being "stupid with grief" as a defence against trauma', a state marked with 'grief and despair...making even simple daily tasks a hardship'....
, but definitely proud."
Other information
- Two varieties were introduced together: Regular (white box) and Bigg Mixx With Added Raisins (purple box).
- Nowadays, you can easily make the cereal by mixing in all the cereals from a Kelloggs Variety pack together.
External links
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GFDL.
