Anne Lise Kjaer
Encyclopedia
Anne Lise Kjaer is a London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

-based futurist and keynote speaker. Also known as a Future Narrator, her specialism is futures studies and consumer mindsets. She is founder of Kjaer Global, a trend forecasting agency that works with corporations, including Sony
Sony
, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....

, Nokia
Nokia
Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki...

, Swarovski
Swarovski
Swarovski is the brand name for a range of precisely-cut crystal and related luxury products produced by Swarovski AG of Wattens, Austria...

, IKEA
IKEA
IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds and desks, appliances and home accessories. The company is the world's largest furniture retailer...

, Gap
Gap (clothing retailer)
The Gap, Inc. is an American clothing and accessories retailer based in San Francisco, California, and founded in 1969 by Donald G. Fisher and Doris F. Fisher. The company has five primary brands: the namesake Gap banner, Banana Republic, Old Navy, Piperlime and Athleta. As of September 2008,...

 and Toyota. In a 2004 interview about mapping future trends, Matthew Temple of the Financial Times
Financial Times
The Financial Times is an international business newspaper. It is a morning daily newspaper published in London and printed in 24 cities around the world. Its primary rival is the Wall Street Journal, published in New York City....

said: “Kjaer’s world is as fertile as Dali’s, only she creates social prototypes.”

Biography

Born in Esbjerg
Esbjerg
Esbjerg Municipality is a municipality in Region of Southern Denmark on the west coast of the Jutland peninsula in southwest Denmark. Its mayor is Johnny Søtrup, from the Venstre political party...

, Kjaer is the daughter of Niels Peter Kjaer, a commercial fisherman, and Inge Agnete Jørgensen. She grew up in Hvide Sande
Hvide Sande
Hvide Sande is a small town on the northern tip of the Holmsland Dunes, in the western part of Central Denmark Region, formerly Ringkjøbing County, Denmark....

 and studied in Herning
Herning
Herning Municipality is a municipality in Region Midtjylland on the Jutland peninsula in western Denmark. The municipality covers an area of 1,336 km² and a total population of 84,208...

, graduating as a designer in 1983. She has a son, Vicente, from her first marriage to Colombian artist Oswaldo Macia. She married Norwegian architect Harald Brekke in 2009.

Career

Kjaer speaks at international conferences, both within Western Europe and in emerging markets
Emerging markets
Emerging markets are nations with social or business activity in the process of rapid growth and industrialization. Based on data from 2006, there are around 28 emerging markets in the world . The economies of China and India are considered to be the largest...

.

In 2001 she held the first Time to Think conference. The 8th International Time to Think Future Trends Conference, in collaboration with Copenhagen Institute for Future Studies (CIFS), took place in Copenhagen in October 2006, taking as its theme ‘Meaningful Consumption'.. Kjaer also wrote for CIFS about Emotional Consumption. In her article about the quest for meaning and emotional connection in a time of abundance, she talks about the four consumer trends that describe the advanced stage of self-realization that the modern consumer has reached.

In 2006 she was keynote speaker at Continuum ’06 in New Delhi
New Delhi
New Delhi is the capital city of India. It serves as the centre of the Government of India and the Government of the National Capital Territory of Delhi. New Delhi is situated within the metropolis of Delhi. It is one of the nine districts of Delhi Union Territory. The total area of the city is...

, India – a joint conference organised by Pearl Academy of Fashion and Nottingham Trent University
Nottingham Trent University
Nottingham Trent University is a public teaching and research university in Nottingham, United Kingdom. It was founded as a new university in 1992 from the existing Trent Polytechnic , however it can trace its roots back to 1843 with the establishment of the Nottingham Government School of Design...

 – choosing as her topic ‘Meaningful Consumption and Challenges of Global Fashion Leadership’.

In 2008 she spoke BledCom, at an international symposium on public relations in Slovenia
Slovenia
Slovenia , officially the Republic of Slovenia , is a country in Central and Southeastern Europe touching the Alps and bordering the Mediterranean. Slovenia borders Italy to the west, Croatia to the south and east, Hungary to the northeast, and Austria to the north, and also has a small portion of...

. The following year saw her presenting at the 12th Annual Adam Smith Institute
Adam Smith Institute
The Adam Smith Institute, abbreviated to ASI, is a think tank based in the United Kingdom, named after one of the founders of modern economics, Adam Smith. It espouses free market and classical liberal views, in particular by creating radical policy options in the light of public choice theory,...

 Russian Automotive Industry Forum.

In 2010 she took part in 2020 Shaping Ideas, an initiative by Ericsson
Ericsson
Ericsson , one of Sweden's largest companies, is a provider of telecommunication and data communication systems, and related services, covering a range of technologies, including especially mobile networks...

 that asks 20 thinkers about their views on the drivers of the future and how connectivity is changing the world.. She also spoke at the Innovation in Mind conference at Lund University
Lund University
Lund University , located in the city of Lund in the province of Scania, Sweden, is one of northern Europe's most prestigious universities and one of Scandinavia's largest institutions for education and research, frequently ranked among the world's top 100 universities...

.

Also in 2010, she contributed a Thought Paper entitled A Future Vision 2030+ Leading the Way in a Changing World. This was her contribution to Challenge Futures: “The Future Book“ published in 2010.

In March 2011, Kjaer delivered a presentation for the Ageing Well Network on the No Age society and meaningful consumption.

In June 2011 she spoke at the University of the Arts London, Central Saint Martins College of Art & Design on Innovation Overkill at the MA Innovation Management private viewing, part of the college's Degree Show Week.

Other interesting articles and contributions since then include:
COLOR MAGAZINE – Transportation 2050 – How will we move? (July 27, 2011).

The Law of Success 2.0

Trend Watching

The Designer Magazine - Forecasting the Future

Bledcom

Lund university

Other activities

Kjaer retains strong links with Denmark and is a regular commentator in specialist and mainstream press. She is a member of Copenhagen
Copenhagen
Copenhagen is the capital and largest city of Denmark, with an urban population of 1,199,224 and a metropolitan population of 1,930,260 . With the completion of the transnational Øresund Bridge in 2000, Copenhagen has become the centre of the increasingly integrating Øresund Region...

Goodwill Ambassador Corps and the Danish-UK Chamber Of Commerce (DUCC). She is also part of the Visit Denmark board.

Kjaer was a member of the Advisory Board for Challenge Future, a global youth competition designed to foster creativity and innovation, and has written a thought paper on A Future Vision 2030+ Leading the Way in a Changing World.

External links


Video links

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