Andy Azula
Encyclopedia
Andres "Andy" Azula is a creative director for The Martin Agency
, who achieved fame after starring in a series of advertisements he created for the United Parcel Service
in which he draws on a whiteboard
. The ads were directed by Errol Morris
.
, the son of parents who are natives of Colombia
. He grew up in Westlake Village, California
, and relocated to Florida while he was in high school. After attending a local community college and working for a paste-up artist in Orlando
, Azula attended Kennesaw State University
, graduating in 1990. Afterward, he spent two years studying advertising at the Portfolio Center in Atlanta.
Travel and Tourism. He later worked at Fallon McElligott in Minnesota where he developed the Buddy Lee campaign for Lee Jeans. He also worked at Goodby Silverstein and Partners and McCann Erickson
in San Francisco, creating advertising campaigns for Microsoft
. His accounts have also included BMW
, Budweiser
, E-Trade, and MSN
. His work has won him a number of Clio Awards
, one of the advertising
industry’s highest honors.
He also did work for AT&T Wireless.
On the December 5, 2009 episode of Saturday Night Live
, a pair of UPS commercial parodies aired with Bill Hader
portraying Azula.
The Martin Agency
The Martin Agency is an American advertising agency based in Richmond, Virginia that is now part of Interpublic Group of Companies.*Freecreditreport.com jingle since October 2007 starring Eric Violette.*"The money you could be saving with Geico"-Clients:...
, who achieved fame after starring in a series of advertisements he created for the United Parcel Service
United Parcel Service
United Parcel Service, Inc. , typically referred to by the acronym UPS, is a package delivery company. Headquartered in Sandy Springs, Georgia, United States, UPS delivers more than 15 million packages a day to 6.1 million customers in more than 220 countries and territories around the...
in which he draws on a whiteboard
Whiteboard
A whiteboard is a name for any glossy, usually white surface for nonpermanent markings. Whiteboards are analogous to chalkboards, allowing rapid marking and erasing of markings on their surface...
. The ads were directed by Errol Morris
Errol Morris
Errol Mark Morris is an American director. In 2003, The Guardian put him seventh in its list of the world's 40 best directors. Also in 2003, his film The Fog of War: Eleven Lessons from the Life of Robert S. McNamara won the Academy Award for Best Documentary Feature.-Early life and...
.
Early life and education
Azula was born in Miami, FloridaMiami, Florida
Miami is a city located on the Atlantic coast in southeastern Florida and the county seat of Miami-Dade County, the most populous county in Florida and the eighth-most populous county in the United States with a population of 2,500,625...
, the son of parents who are natives of Colombia
Colombia
Colombia, officially the Republic of Colombia , is a unitary constitutional republic comprising thirty-two departments. The country is located in northwestern South America, bordered to the east by Venezuela and Brazil; to the south by Ecuador and Peru; to the north by the Caribbean Sea; to the...
. He grew up in Westlake Village, California
Westlake Village, California
Westlake Village is a planned community that straddles the Los Angeles and Ventura county line. The eastern portion is the incorporated city Westlake Village, located on the western edge of Los Angeles County, California. The city, located in the region known as the Conejo Valley, encompasses half...
, and relocated to Florida while he was in high school. After attending a local community college and working for a paste-up artist in Orlando
Orlando, Florida
Orlando is a city in the central region of the U.S. state of Florida. It is the county seat of Orange County, and the center of the Greater Orlando metropolitan area. According to the 2010 US Census, the city had a population of 238,300, making Orlando the 79th largest city in the United States...
, Azula attended Kennesaw State University
Kennesaw State University
Kennesaw State University, also referred to as KSU, Kennesaw, or Kennesaw State, is a public, coeducational, comprehensive university that is part of the University System of Georgia. The university's main campus is located in Kennesaw, Georgia, United States, approximately north of Atlanta...
, graduating in 1990. Afterward, he spent two years studying advertising at the Portfolio Center in Atlanta.
Professional career
Azula began his career at Leoffler Ketchum Mountjoy. He won awards for his work on North CarolinaNorth Carolina
North Carolina is a state located in the southeastern United States. The state borders South Carolina and Georgia to the south, Tennessee to the west and Virginia to the north. North Carolina contains 100 counties. Its capital is Raleigh, and its largest city is Charlotte...
Travel and Tourism. He later worked at Fallon McElligott in Minnesota where he developed the Buddy Lee campaign for Lee Jeans. He also worked at Goodby Silverstein and Partners and McCann Erickson
McCann Erickson
McCann Erickson is a global advertising agency network, with offices in more than 130 countries. McCann is a subsidiary of the Interpublic Group of Companies, one of the four large holding companies in the advertising industry....
in San Francisco, creating advertising campaigns for Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
. His accounts have also included BMW
BMW
Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands...
, Budweiser
Budweiser (Anheuser-Busch)
Budweiser is a 5.0% abv American-style lager introduced in 1876 by Adolphus Busch and one of the highest selling beers in the United States. It is made with up to 30% rice in addition to hops and barley malt. Budweiser is produced in various breweries located around the world...
, E-Trade, and MSN
MSN
MSN is a collection of Internet sites and services provided by Microsoft. The Microsoft Network debuted as an online service and Internet service provider on August 24, 1995, to coincide with the release of the Windows 95 operating system.The range of services offered by MSN has changed since its...
. His work has won him a number of Clio Awards
Clio Awards
The Clio Awards are annual awards bestowed to reward innovation and creative excellence in advertising, design and communication. The categories include work in nearly all types of media, and the judges are advertising professionals from around the world....
, one of the advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
industry’s highest honors.
He also did work for AT&T Wireless.
UPS commercials
As the ad agency's creative director, Azula created a demo tape for the UPS commercials that he sent to Morris. Then, Morris cast professional actors in the same role but told Azula that he liked Azula in that role. Ultimately, focus groups hired by the ad agency said they preferred Azula in that role over any of the professional actors.On the December 5, 2009 episode of Saturday Night Live
Saturday Night Live
Saturday Night Live is a live American late-night television sketch comedy and variety show developed by Lorne Michaels and Dick Ebersol. The show premiered on NBC on October 11, 1975, under the original title of NBC's Saturday Night.The show's sketches often parody contemporary American culture...
, a pair of UPS commercial parodies aired with Bill Hader
Bill Hader
William "Bill" Hader is an American actor, comedian, producer and writer. He is best known for his work as a creative consultant on the hit show South Park and as a cast member on Saturday Night Live and for his supporting roles in comedy films such as Superbad, Hot Rod, Tropic Thunder,...
portraying Azula.