Clio Awards

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Clio Awards

The Clio Awards are given to reward creative excellence in advertising

Advertising

Advertising is a form of communication that typically attempts to persuade potential customers to Purchasing or to consume more of a particular brand of Product or Service ....
and design

Design

Design is used both as a noun and a verb. The term is often tied to the various applied arts and engineering . As a verb, "to design" refers to the process of originating and planning for a product, structure, system, or component with intention....
. They are awarded in a number of fields, including: TV, Print, Outdoor, Radio, Integrated Campaign, Innovative Media, Design, Internet, Content & Contact, and Student work.

The awards are named for the Greek Muse

Muse

File:Muse reading Louvre CA2220.jpgThe Muses in Greek mythology, poetry, and literature are the goddesses or spirits who inspire the creation of literature and the arts....
of history

HIStory

HIStory: Past, Present and Future, Book I is a double album by Michael Jackson, released on June 20, 1995, and is Jackson's ninth. The first disc, named "HIStory Begins" consists of a selection of Jackson's greatest hits from the singer's past fifteen years, while the second, named "HIStory Continues" features new songs, with the...
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The Clio Awards are given to reward creative excellence in advertising

Advertising

Advertising is a form of communication that typically attempts to persuade potential customers to Purchasing or to consume more of a particular brand of Product or Service ....
and design

Design

Muse

File:Muse reading Louvre CA2220.jpgThe Muses in Greek mythology, poetry, and literature are the goddesses or spirits who inspire the creation of literature and the arts....
of history

HIStory

Clio

In Greek mythology, Clio or Kleio is the muse of history. Like all the muses, she is a daughter of Zeus and Mnemosyne. She had one son, Hyacinth , with the King of Macedonia , Pierus....
and were first given in 1959. They were expanded to include international work in 1965. The 1991 ceremony was plagued by scandal. The scheduled presenter failed to appear and two impromptu presenters struggled to carry out the show—a task that was made all the more difficult by the lack of a winners list. Following this, a group of investors headed by Chicago

Chicago

Chicago is the largest city in the U.S. state of Illinois and the Midwestern United States, as well as the List of United States cities by population city in the United States with more than 2.8 million residents....
publisher Ruth Ratny reorganized the awards program, and eventually sold it to Dutch-owned company VNU

VNU

The Nielsen Company is a Dutch-American media conglomerate, headquartered in New York City. Nielsen is active in over 100 countries, and employs some 35,000 people worldwide....
, which in 2007 changed its name to Nielsen

Nielsen

Nielsen [IPA 'nelsn], is a Denmark patronymic surname, literally meaning son of Niels, Niels being the Danish version of the Greek language male given name ?????a??, Nikolaos ....
and is the Clio's parent company to this day.

Clio is one of the largest awards programs of its kind. Their official press release indicates that in 2007 they received over 19,000 entries from all over the world, and over 110 judges from 62 countries composed the jury.

The judges are instructed to value ideas more highly than mere execution as they look at all entries submitted and select a shortlist. From that, they vote to award the very best work with statues—bronze, silver or gold. The Clio judging process allows for more than one Gold, Silver or Bronze winner, or in some cases, no winner at all, within individual mediums (TV, Print, etc.). If judges determine a Gold winner is “best-of-the-best” in the medium, the Grand Clio may be given to that entry. Only 1% of all entries receive awards, which are given at two separate award shows during a four day Clio Festival in South Beach

South Beach

File:MiamiSouthBeachPanoramaEdit.jpgSouth Beach is the section of Miami Beach, Florida, Florida that encompasses the southernmost 23 blocks of an island separating the Atlantic Ocean and Biscayne Bay....
, Miami

Miami, Florida

Miami is a global city in southeastern Florida, in the United States. Miami is the county seat of Miami-Dade County, Florida, the most populous county in Florida....
, Florida

Florida

Florida is a U.S. state located in the Southeastern United States of the United States, bordering Alabama to the northwest and Georgia to the northeast....
in May.

Apple 1984 Clio entry

In order to be eligible for the 1984 Clio Awards, Chiat/Day needed to run Apple Computer's 1984

1984 (television commercial)

"1984" is an United States television commercial which introduced the Macintosh personal computer for the first time. It is now considered a watershed event and a masterpiece in advertising....
commercial for the Macintosh

Macintosh

File:Imac alu.pngMacintosh, commonly shortened to Mac, is a brand name which covers several lines of personal computers designed, developed, and marketed by Apple Inc....
computer prior to Super Bowl XVIII

Super Bowl XVIII

Super Bowl XVIII was an American football game that was played on January 22, 1984 at Tampa Stadium in Tampa, Florida to decide the National Football League champion following the 1983 NFL season....
. In December 1983, Apple purchased time on KMVT

KMVT

KMVT is the CBS affiliate in Twin Falls, Idaho. Its analog signal is broadcast over Channel 11. Its transmitter is located on Flat Top Butte near Jerome, Idaho....
in Twin Falls, Idaho

Twin Falls, Idaho

Twin Falls is the county seat and largest city of Twin Falls County, Idaho, Idaho, United States. The population was 34,469 at the United States Census, 2000; a 2006 estimate found 40,380 people....
, after their normal sign-off and recorded the broadcast in order to qualify.

External links

First-hand account of the 1991 Clio Awards.