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ATN-7
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ATN is the Sydney flagship television station of the Seven Network in Australia. The license, issued to a company named Amalgamated Television Services, a subsidiary of Fairfax, was one of the first four licenses (two in Sydney, two in Melbourne) to be issued for commercial television stations in Australia. It began broadcasting on 2 December 1956.
The station formed an affiliation with GTV-9 Melbourne in 1957, in order to share content.

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Encyclopedia
ATN is the Sydney flagship television station of the Seven Network in Australia. The license, issued to a company named Amalgamated Television Services, a subsidiary of Fairfax, was one of the first four licenses (two in Sydney, two in Melbourne) to be issued for commercial television stations in Australia. It began broadcasting on 2 December 1956.
The station formed an affiliation with GTV-9 Melbourne in 1957, in order to share content. In 1963, Frank Packer ended up owning both GTV-9 and TCN-9, so as a result the stations switched their previous affiliations. ATN-7 and HSV-7 joined to create the Australian Television Network, which later became the Seven Network.
The studios and transmission tower
The station opened in 1956 with principal offices and studios located at Mobbs Lane, Epping (a suburb about 12 kilometres north west of Sydney). The initial black and white cameras and other equipment was supplied by the Marconi Company of England. Conversion to PAL colour occurred on 1 March 1975. Digital DVB-T commenced on January 1, 2001.
The initial transmission tower in 1956 was located near the ABC tower at Gore Hill, Sydney. This was eventually demolished after ATN was invited to share a new site at Artarmon which was built by a new 3rd, commercial broadcaster TEN-10.
Digital and analog broadcasts
ATN's Sydney transmissions - both DVB-T terrestrial digital and analog PAL - are on VHF RF Channels 6 and 7 respectively and are broadcast from masts operated by (TXA) at Artarmon and/or Willoughby. Retransmission translators to UHF channels service Sydney viewers from Kings Cross and North Head at Manly and north of Sydney at Bouddi, Gosford and Forresters Beach (see the ) web site.
The on-air programs are sent by digital link from the Seven Network's national program play-out centre at Docklands in Melbourne.
Epping site satellite links
In 1983, one of the first full-time commercial TV satellite links was established between Los Angeles and Sydney using the mid-Pacific Intelsat satellite. This was unique for what was known as a half transponder link, as it carried 2 NTSC-M TV programs each with stereo sound and data. (Comsat pretested this at their Clarksberg MA center). The video was multiplexed using Thomson "Vidiplex", and the audio and data equipment was from Wegener. The various news and other programs were fed out of Seven's News Bureau at Century City in Los Angeles and then north to a Comsat satellite earth station at Santa Paula.
Because in 1983 the satellite power was very limited, a receive satellite dish (TVRO) for east-coast Australia needed to be in the order of 18 metres diameter. An alternative of two 12 metre dishes ("C-band" with Gregorian feed-horn from Andrews), were installed at the Epping site. The signals received from the two dishes were electronically combined so that the signal was equivalent to an 18 metre dish's reception. Later when replacement satellites with higher powers were placed in orbit, the two dishes were used independently on different satellites. Other innovations such as analogue video noise reduction were also used to improve the signal.
One of the TV programs carried was CNN. This was the first international transmission of CNN outside North America. In 1984 TV Asahi in Tokyo contracted to also receive CNN via the Iberaki earth station operated by Japan's KDD Corporation (Kokusai Denshin Denwa - now (KDDI). After ATN's engineering staff assisted KDD and TV Asahi with the special receiving adaptors, CNN was distributed on Japan Cable TV which mainly served the Roppongi district of Tokyo, including many foreign consolates and embassies. This first international distribution of CNN was formally opened by Ted Turner, CNN's then owner.
Subsequently, in 1986, a 13 metre Vertex "Ku-band" dish was added for Australian Television Network program distribution via the new Aussat satellite.
Program production
The Epping facilities were expanded to provide five operational studios and the centre became the largest producer of Australian produced TV content, including Wheel of Fortune, Sons and Daughters, A Country Practice, All Saints and Home and Away.
News and live telecasted programs are filmed and broadcast from the Martin Place studios. Nationwide program promos for the network and Home and Away are produced and filmed from the Epping studios.
The Epping studios are expected to close in 2010 when new studio facilities currently under construction open at the Australian Technology Park in Redfern.
RaceCam
ATN's engineering staff received two Emmy Awards - making ATN the first Australian company to receive such an award - for the technology, invention and further development of RaceCam, live mobile point-of-view TV cameras which were initially developed in the late 1970s and early 1980s for the station's coverage of touring car races at Mount Panorama in Bathurst, New South Wales. Visiting commentators from the United States organised for ATN staff to supply the camera and transmission systems for CBS' coverage of NASCAR races.
A variant of RaceCam was also developed for yachts in the America's Cup off the coast of Fremantle, Western Australia, in 1985. Later in the mid 1980s, the American Broadcasting Company asked ATN staff to develop aerofoil-designed cameras suitable for Formula 1 cars, and these were subsequently used at the Indianapolis 500.
Relocation
In 2004 the station was included with the shift of the Seven Network corporate offices and sales department into new premises in a "heritage" building at Pirrama Road, Pyrmont, close to the Sydney CBD, while the news department shifted into a street level location in Sydney's Martin Place. In June 2006, the network announced that the Epping studio site will close and facilities would be relocated to purpose-built studios at the Australian Technology Park in Redfern by 2010.
- Epping (1956-2010, now shared with Seven Local TV)
- Martin Place (2004-present, news/variety)
- Pyrmont (corporate offices)
Seven Martin Place The Seven Network's Martin Place studios, referred to on-air as News Central and based on the first five floors of The Colonial Building in Sydney are the main news presentation studios from where national news bulletins, Seven News Sydney, Sunrise, Weekend Sunrise, The Morning Show and Today Tonight are broadcast. Comprising of 3,000 square metres, viewers and tourists can see programs being broadcast from the street level studio. The network claims that the Martin Place facilities are one of the most technologically advanced digital television centres in the world.
Seven News
Seven News Sydney is presented from the network's national television studios at Martin Place, by Ian Ross from Sundays to Wednseday and Chris Bath from Thursday to Saturday. Alex Cullen and Sara Groen present weekday sport and weather, while on weekends sport is presented by tba, but Kylie Gillies and Johanna Griggs have been rotating on weekend sport.
News updates for Sydney are presented by either Ian Ross or Chris Bath throughout the afternoon and the early evening, with updates during the night being shown nationally.
At the end of 2003, a year before all of Channel 7's news and current affairs moved to Martin Place, the ill-fated dual presenter format of Ross Symonds and Ann Sanders was abandoned after the pair failed to make an impact in the Sydney market, losing viewers to competition winner National Nine News Sydney, which had led in the ratings for decades. After Ian Ross took over from Symonds and Sanders in 2003, Seven News Sydney became the 6pm ratings leader by February 2005.
Presenters
Currently, the Seven News Sydney on-air team consists of the following:
Main anchors
- Ian Ross (Sundays-Wednesday)
- Chris Bath (Thursday-Saturday)
Sports presenters
- Alex Cullen (Weeknights)
- Johanna Griggs (Weekends)
Weather presenters
- Sara Groen (Weeknights)
- Monique Wright (Weekends)
Fill-in presenters
News
- Chris Reason
- Samantha Armytage
Sport
Weather
Programming
Current productions
Former Sydney productions
Logo guide
- 'ATN Channel 7': 1956 - 1965.
- 'Spearhead' Logo:1965 - 1969.
- 'Revoultion' Logo: 1969 - October 1974.
- 'Rainbow' Logo: October 1974 - 1988.
- 'Split' Logo: 1989 - 1999.
- 'Ribbon' Logo: 2000 - 13 September, 2003.
- 'Red 7' Logo: 14 September, 2003-?
Pre-network logos
ATN-7 used many logos throughout its pre-network history.
Note: Post-network logos can be found at the following article; Seven Network.
Station slogans
- 1956: "This is ATN Channel 7, Sydney"
- 1968: "Seven is..."
- 1974: "Looking Better than Ever"
- Summer 1978/79: "Summer Fever"
- 1979: "Seven's Reaching for the Stars"
- 1980: "Channel 7's Proud in Sydney!" (borrowed elements from NBC's "Proud as a Peacock")
- 1981-82: "All The Best!" (based on NBC's 1976 slogan)
- 1982-83: "Just Watch Us Now" (based on NBC's "Just Watch Us Now")
- 1984: "Be There" (based on NBC's 1983 slogan)
- 1985-1988: "Let's All Be There" (borrowed from NBC, even though NBC changed slogans in '86)
- 1986: "Sydney CBD" (used alongside "Let's All Be There")
- 1986 (Nov.): "Thirty Years Together - Channel 7 and You" (based on WTTG's 1985 ID "Forty Years Together, Channel 5 and You")
- Summer 1986/87: "Summer is the Time, Seven is the Place" (based on ABC (US)'s "Now is the Time, ABC is the Place")
- 1987: "You're Invited on a Journey"
- 2006: "50 Years in Sydney"
See also
- Television broadcasting in Australia
External links
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