AMAG Automobil- und Motoren
Encyclopedia
AMAG Automobil- und Motoren AG is a Swiss
car
importer and dealer for Audi
, Volkswagen
, Skoda
, SEAT
and until about mid-2008 Porsche
cars founded on January 3, 1945, by Walter Haefner
.
). It includes AMAG Import which imports and buys cars from producers into Switzerland and sells them to local Swiss resellers, AMAG Leasing AG (a company making leasing contracts on some of the cars imported), most of the larger resellers of AMAG imported cars, and others.
supplied by Chrysler
as CKDs. These were built to particularly high standards of quality—vehicles produced by Chrysler's own plant in Rotterdam
would not pass AMAG's quality requirements—and were priced accordingly; the closed Swiss market was wealthy enough to tolerate high car prices.
group (Audi
& Volkswagen in Germany
, SEAT
in Spain
, Skoda
in the Czech Republic
). Porsche has a close relationship with Volkswagen, strengthened in 2005-2008 by increase of the part of Volkswagen capital owned by Porsche.
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
car
Automobile
An automobile, autocar, motor car or car is a wheeled motor vehicle used for transporting passengers, which also carries its own engine or motor...
importer and dealer for Audi
Audi
Audi AG is a German automobile manufacturer, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the Audi brand , positioned as the premium brand within the Volkswagen Group....
, Volkswagen
Volkswagen
Volkswagen is a German automobile manufacturer and is the original and biggest-selling marque of the Volkswagen Group, which now also owns the Audi, Bentley, Bugatti, Lamborghini, SEAT, and Škoda marques and the truck manufacturer Scania.Volkswagen means "people's car" in German, where it is...
, Skoda
Škoda Auto
Škoda Auto , more commonly known as Škoda, is an automobile manufacturer based in the Czech Republic. Škoda became a wholly owned subsidiary of the Volkswagen Group in 2000, positioned as the entry brand to the group...
, SEAT
SEAT
SEAT, S.A. is a Spanish automobile manufacturer founded on May 9, 1950 by the Instituto Nacional de Industria , a state-owned industrial holding company....
and until about mid-2008 Porsche
Porsche
Porsche Automobil Holding SE, usually shortened to Porsche SE a Societas Europaea or European Public Company, is a German based holding company with investments in the automotive industry....
cars founded on January 3, 1945, by Walter Haefner
Walter Haefner
Walter Haefner is a businessman and a Thoroughbred racehorse owner/breeder in Ireland. He was born in Switzerland.As a young man, Walter Haefner went to work in the auto industry as an employee of the Swiss division of General Motors Corporation...
.
Structure
AMAG is a group of Swiss companies owned by Careal Holding AG (ZurichZürich
Zurich is the largest city in Switzerland and the capital of the canton of Zurich. It is located in central Switzerland at the northwestern tip of Lake Zurich...
). It includes AMAG Import which imports and buys cars from producers into Switzerland and sells them to local Swiss resellers, AMAG Leasing AG (a company making leasing contracts on some of the cars imported), most of the larger resellers of AMAG imported cars, and others.
AMAG and Chrysler
From 1948 through 1972, AMAG assembled cars—primarily Valiants, Lancers, and DartsChrysler A platform
Chrysler's A platform was the basis for smaller rear wheel drive cars in the 1960s. These cars are sometimes referred to as A-body cars.Cars using the A platform in various markets around the world include:* 1960-1976 Plymouth Valiant...
supplied by Chrysler
Chrysler
Chrysler Group LLC is a multinational automaker headquartered in Auburn Hills, Michigan, USA. Chrysler was first organized as the Chrysler Corporation in 1925....
as CKDs. These were built to particularly high standards of quality—vehicles produced by Chrysler's own plant in Rotterdam
Rotterdam
Rotterdam is the second-largest city in the Netherlands and one of the largest ports in the world. Starting as a dam on the Rotte river, Rotterdam has grown into a major international commercial centre...
would not pass AMAG's quality requirements—and were priced accordingly; the closed Swiss market was wealthy enough to tolerate high car prices.
AMAG and Volkswagen
All brands of cars imported and sold by AMAG except Porsche, belong to the international VolkswagenVolkswagen
Volkswagen is a German automobile manufacturer and is the original and biggest-selling marque of the Volkswagen Group, which now also owns the Audi, Bentley, Bugatti, Lamborghini, SEAT, and Škoda marques and the truck manufacturer Scania.Volkswagen means "people's car" in German, where it is...
group (Audi
Audi
Audi AG is a German automobile manufacturer, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the Audi brand , positioned as the premium brand within the Volkswagen Group....
& Volkswagen in Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
, SEAT
SEAT
SEAT, S.A. is a Spanish automobile manufacturer founded on May 9, 1950 by the Instituto Nacional de Industria , a state-owned industrial holding company....
in Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
, Skoda
Škoda Auto
Škoda Auto , more commonly known as Škoda, is an automobile manufacturer based in the Czech Republic. Škoda became a wholly owned subsidiary of the Volkswagen Group in 2000, positioned as the entry brand to the group...
in the Czech Republic
Czech Republic
The Czech Republic is a landlocked country in Central Europe. The country is bordered by Poland to the northeast, Slovakia to the east, Austria to the south, and Germany to the west and northwest....
). Porsche has a close relationship with Volkswagen, strengthened in 2005-2008 by increase of the part of Volkswagen capital owned by Porsche.