Xinhua Bookstore
Encyclopedia
Xinhua Bookstore owns the largest and only country-wide bookstore chain in China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

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History

Xinhua Bookstore (in ) was originally established as Guanghua Bookstore (in ) in 1937 in Yan'an
Yan'an
Yan'an , is a prefecture-level city in the Shanbei region of Shaanxi province in China, administering several counties, including Zhidan County , which served as the Chinese communist capital before the city of Yan'an proper took that role....

 under the Propaganda Department of the Communist Party of China
Communist Party of China
The Communist Party of China , also known as the Chinese Communist Party , is the founding and ruling political party of the People's Republic of China...

. In 1942, Guanghua Bookstore changed its name to Xinhua Bookstore.

The four Chinese letter "Xin-hua Shu-dian" logo was made in brush writing in 1948 by Chairman Mao Zedong
Mao Zedong
Mao Zedong, also transliterated as Mao Tse-tung , and commonly referred to as Chairman Mao , was a Chinese Communist revolutionary, guerrilla warfare strategist, Marxist political philosopher, and leader of the Chinese Revolution...

. In 1951, during the First All-China Publishing Administration Conference, it was decided to be divided into People's Publishing House, Xinhua Bookstore and Xinhua Publishing Plant.

From 2003, Xinhua Bookstore is organized under the China Publishing Group (in ) and owns the largest chain of bookstores in China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

. As China's only country-wide distribution channel of books, magazines and CDs–DVDs, it has an important role of the mass media, in addition to the role of the regular "bookstore".

In 2006, there were 14,000 Xinhua bookstores in China. Its main store is now in Xicheng District
Xicheng District
Xicheng District is a district in Beijing, China. Xicheng District spans 32 square kilometres, making it the largest portion of the old city , and has 706,691 inhabitants . Its postal code is 100032. Xicheng is subdivided into 15 subdistricts of the city proper of Beijing...

 in Beijing
Beijing
Beijing , also known as Peking , is the capital of the People's Republic of China and one of the most populous cities in the world, with a population of 19,612,368 as of 2010. The city is the country's political, cultural, and educational center, and home to the headquarters for most of China's...

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Xinhua Bookstore has its overseas subsidiaries in Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...

 and Macao
Mação
Mação is a municipality in Portugal with a total area of 400.0 km² and a total population of 7,763 inhabitants.The municipality is composed of eight parishes, and is located in the Santarém District....

, with branches also in New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

 (third shop opened in November 2010), San Diego, and London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

.

Multiple Distribution Channels

In the larger cities in China, Xinhua Bookstore has opened "Foreign Language Bookstores" (in ) which sell books and CDs for learning foreign languages. Books published in foreign countries are not sold in China because of the price reasons, and magazine from foreign countries are prohibited for distribution for the political reasons.

Xinhua Bookstore's Provincial Publishing Companies have recently begun opening different distribution channels, such as Northern Book Town (in ) in Liaoning Province and Boku Book Town in Zhejiang Province.

Competition

  • Local and university bookstores which mainly sell textbooks
  • Bertelsmann AG

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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