World of Good Inc. is a U.S. based importer and reseller that brings handcrafted products from cooperatives, NGOs and nonprofits in developing countries to the US market with the aim of promoting fair trade

Fair trade

Fair trade is an organized social movement and market-based approach that aims to help producers in developing countries make better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers as well as higher social and environmental standards...

. According to the company, World of Good donates 10% of its profits towards its sister fair trade organization World of Good: Development organization, a 501(c)(3) non-profit that attempts to build a stronger fair trade crafts movement in the United States.

In its first full year of business, World of Good sold over 100,000 handmade items crafted by 133 artisan groups in 31 countries directly benefiting the lives of over 2,500 artisans and their families.

World of Good has helped build a school in Guatemala

Guatemala

Guatemala is a country in Central America bordered by Mexico to the north and west, the Pacific Ocean to the southwest, Belize to the northeast, the Caribbean to the east, and Honduras and El Salvador to the southeast...

, created employment for the disabled in Cambodia

Cambodia

Cambodia , officially known as the Kingdom of Cambodia, is a country located in the southern portion of the Indochina Peninsula in Southeast Asia...

 and for HIV

HIV

Human immunodeficiency virus is a lentivirus that causes acquired immunodeficiency syndrome , a condition in humans in which progressive failure of the immune system allows life-threatening opportunistic infections and cancers to thrive...

 positive women in Swaziland

Swaziland

Swaziland, officially the Kingdom of Swaziland , and sometimes called Ngwane or Swatini, is a landlocked country in Southern Africa, bordered to the north, south and west by South Africa, and to the east by Mozambique...

, promoted anti-child-labor activism in India

India

India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

, provided Tsunami

Tsunami

A tsunami is a series of water waves caused by the displacement of a large volume of a body of water, typically an ocean or a large lake...

 relief in Sri Lanka

Sri Lanka

Sri Lanka, officially the Democratic Socialist Republic of Sri Lanka is a country off the southern coast of the Indian subcontinent. Known until 1972 as Ceylon , Sri Lanka is an island surrounded by the Indian Ocean, the Gulf of Mannar and the Palk Strait, and lies in the vicinity of India and the...

 and supported educational programs in Guatemala

Guatemala

Guatemala is a country in Central America bordered by Mexico to the north and west, the Pacific Ocean to the southwest, Belize to the northeast, the Caribbean to the east, and Honduras and El Salvador to the southeast...

 and Nepal

Nepal

Nepal , officially the Federal Democratic Republic of Nepal, is a landlocked sovereign state located in South Asia. It is located in the Himalayas and bordered to the north by the People's Republic of China, and to the south, east, and west by the Republic of India...

.

In September 2008, eBay

EBay

eBay Inc. is an American internet consumer-to-consumer corporation that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide...

licensed the "World of Good" name and partnered with the company to develop an online fixed price store, WorldofGood.com. The store allows customers to find out more about the seller of an item. To distinguish the products World of Good inc. actually imports it re-branded its product line as "Original Good".

External links

• Official website
• Insanity, Entrepreneurship and A World Of Good, an article by Priya Haji on how she came to co-found World of good.