WUVM-LP
Encyclopedia
WUVM-LP 4 is a low-power television station
in metro Atlanta
. Carrying ShopNBC
until early 2006, it now carries Azteca América
. It is also seen locally on DirecTV
, one of the few LPTV stations in the country to be seen on satellite TV (since must-carry
does not apply to them), possibly because local WHSG-TV
is not carried. Likely because of this extra carriage, it is also the only station in the Atlanta-area media market
to not have a construction permit
nor even an application for digital TV.
Originally W20AU on channel 20, it became W04DB on channel 4 due to the FCC
assignment of WTBS TV 17 (now WPCH-TV) to DTV
channel 20.
It was formerly licensed to VVILPTV Inc. before being transferred to Scott Saldana's ownership; it was later sold to the L4 Media Group of Melbourne, Florida
. In July 2006, L4 Media Group agreed to sell WUVM-LP to Una Vez Mas Holdings, LLC
for $1.45 million. The station sale was completed on October 26, 2006, and the holding company
is Una Vez Mas Atlanta License, LLC.
The city of license
is Atlanta
, but the very directional antenna
is aimed northwest and west from the North Druid Hills area, also covering most of Cobb County. It goes as far as Roswell
in the north, Marietta
to the northwest, and Lithia Springs
to the west.
The WUVM-LP antenna is on the same radio tower, north of Druid Hills
, with several other stations: W23DN, WATL TV 25 (36.1), and WGCL-TV
19 (46.1). FM
stations on the same tower are WWWQ
FM 99.7, WRFG
FM 89.3, and WKHX-FM
101.5. The tower is located just northwest of the intersection
of Briarcliff Road
and Clifton Road, near Emory University
and the Centers for Disease Control.
Television station
A television station is a business, organisation or other such as an amateur television operator that transmits content over terrestrial television. A television transmission can be by analog television signals or, more recently, by digital television. Broadcast television systems standards are...
in metro Atlanta
Metro Atlanta
The Atlanta metropolitan area or metro Atlanta, officially designated by the US Census Bureau as the Atlanta-Sandy Springs-Marietta Metropolitan Statistical Area, is the most populous metro area in the U.S. state of Georgia and the ninth-largest metropolitan statistical area in the United States...
. Carrying ShopNBC
ShopNBC
ShopNBC is an American broadcast and cable home shopping network, owned and operated by ValueVision Media, which is in turn 30% owned by GE Equity and NBC Universal...
until early 2006, it now carries Azteca América
Azteca América
Azteca América is a broadcast television network marketed toward Spanish-speaking families residing in the United States. As a rapidly-growing Spanish language network, Azteca América now reaches 89% of the Hispanic households in the U.S., operating in sixty-two markets nationwide. Wholly owned by...
. It is also seen locally on DirecTV
DirecTV
DirecTV is an American direct broadcast satellite service provider and broadcaster based in El Segundo, California. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Anglophone Caribbean. ...
, one of the few LPTV stations in the country to be seen on satellite TV (since must-carry
Must-carry
In cable television, governments apply a must-carry regulation stating that locally-licensed television stations must be carried on a cable provider's system.- Canada :...
does not apply to them), possibly because local WHSG-TV
WHSG-TV
WHSG-TV is a Georgia television station on digital channel 44 . The analog station is located in eastern metro Atlanta in northern Rockdale County about halfway between Atlanta and Monroe, Georgia, it's city of license...
is not carried. Likely because of this extra carriage, it is also the only station in the Atlanta-area media market
Media market
A media market, broadcast market, media region, designated market area , Television Market Area , or simply market is a region where the population can receive the same television and radio station offerings, and may also include other types of media including newspapers and Internet content...
to not have a construction permit
Construction permit
A construction permit or building permit is a permit required in most jurisdictions for new construction, or adding on to pre-existing structures, and in some cases for major renovations. Generally, the new construction must be inspected during construction and after completion to ensure compliance...
nor even an application for digital TV.
Originally W20AU on channel 20, it became W04DB on channel 4 due to the FCC
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...
assignment of WTBS TV 17 (now WPCH-TV) to DTV
Digital television
Digital television is the transmission of audio and video by digital signals, in contrast to the analog signals used by analog TV...
channel 20.
It was formerly licensed to VVILPTV Inc. before being transferred to Scott Saldana's ownership; it was later sold to the L4 Media Group of Melbourne, Florida
Melbourne, Florida
Melbourne is a city in Brevard County, Florida, United States. As of 2009, the population estimated by the U.S. Census Bureau is 78,323. The municipal area is the second largest by size and by population in the county. Melbourne is a principal city of the Palm Bay – Melbourne – Titusville, Florida...
. In July 2006, L4 Media Group agreed to sell WUVM-LP to Una Vez Mas Holdings, LLC
Una Vez Mas Holdings, LLC
Una Vez Mas Holdings, LLC is the owner of a group of low-power television stations, mostly in the Southwest, and is the largest Azteca América affiliate group in the United States...
for $1.45 million. The station sale was completed on October 26, 2006, and the holding company
Holding company
A holding company is a company or firm that owns other companies' outstanding stock. It usually refers to a company which does not produce goods or services itself; rather, its purpose is to own shares of other companies. Holding companies allow the reduction of risk for the owners and can allow...
is Una Vez Mas Atlanta License, LLC.
The city of license
City of license
A city of license or community of license, in American and Canadian broadcasting, is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator....
is Atlanta
Atlanta, Georgia
Atlanta is the capital and most populous city in the U.S. state of Georgia. According to the 2010 census, Atlanta's population is 420,003. Atlanta is the cultural and economic center of the Atlanta metropolitan area, which is home to 5,268,860 people and is the ninth largest metropolitan area in...
, but the very directional antenna
Directional antenna
A directional antenna or beam antenna is an antenna which radiates greater power in one or more directions allowing for increased performance on transmit and receive and reduced interference from unwanted sources....
is aimed northwest and west from the North Druid Hills area, also covering most of Cobb County. It goes as far as Roswell
Roswell, Georgia
Roswell is a city located in northern Fulton County; it is a suburb of northern Atlanta, Georgia, United States. The 2010 Census population was 88,346. It is the eighth largest city in Georgia...
in the north, Marietta
Marietta, Georgia
Marietta is a city located in central Cobb County, Georgia, United States, and is its county seat.As of the 2010 census, the city had a total population of 56,579, making it one of metro Atlanta's largest suburbs...
to the northwest, and Lithia Springs
Lithia Springs, Georgia
Lithia Springs is an unincorporated area, formerly incorporated as a city, located in northeastern Douglas County, Georgia, United States. As of the 2000 census, the city had a total population of 2,072. The city is named for its historic Lithia Springs springs.Incorporated in 1882, Lithia...
to the west.
The WUVM-LP antenna is on the same radio tower, north of Druid Hills
Druid Hills, Georgia
Druid Hills is a community which includes both a census-designated place in unincorporated DeKalb County, Georgia, United States, as well as a neighborhood of the city of Atlanta. The CDP's population was 14,568 at the 2010 census...
, with several other stations: W23DN, WATL TV 25 (36.1), and WGCL-TV
WGCL-TV
WGCL-TV, virtual channel 46.1 is the CBS-affiliated television station serving the Atlanta, Georgia area. Its city of license is Atlanta, and the station is owned by Meredith Corporation, making it the largest-market CBS station not owned by the network...
19 (46.1). FM
FM broadcasting
FM broadcasting is a broadcasting technology pioneered by Edwin Howard Armstrong which uses frequency modulation to provide high-fidelity sound over broadcast radio. The term "FM band" describes the "frequency band in which FM is used for broadcasting"...
stations on the same tower are WWWQ
WWWQ (FM)
WNNX is an Atlanta radio station that is owned and operated by Cumulus Media. The station broadcasts from the same building as its other Cumulus Atlanta sister stations WWWQ FM 99.7 and 99X...
FM 99.7, WRFG
WRFG (FM)
WRFG is a local indie radio format, public FM broadcasting station licensed to the city of Atlanta, Georgia, transmitting on a frequency of 89.3 MHz...
FM 89.3, and WKHX-FM
WKHX-FM
WKHX-FM, known as "Kicks 101.5", is an Atlanta FM radio station that plays country music. Its city of license is Marietta, Georgia. "Kicks" debuted in 1980 after Capital Cities Communications purchased the station. WKHX used to simulcast on AM 590, which is now Radio Disney...
101.5. The tower is located just northwest of the intersection
Intersection (road)
An intersection is a road junction where two or more roads either meet or cross at grade . An intersection may be 3-way - a T junction or fork, 4-way - a crossroads, or 5-way or more...
of Briarcliff Road
Briarcliff Road
Moreland Avenue is a major city street that runs from southeast of Atlanta, Georgia, USA, and then along its eastern border. Upon crossing Ponce de Leon Avenue, it becomes Briarcliff Road, which is also an arterial road and runs past the Atkins Park and Virginia Highland neighborhoods of Atlanta,...
and Clifton Road, near Emory University
Emory University
Emory University is a private research university in metropolitan Atlanta, located in the Druid Hills section of unincorporated DeKalb County, Georgia, United States. The university was founded as Emory College in 1836 in Oxford, Georgia by a small group of Methodists and was named in honor of...
and the Centers for Disease Control.