is an American broadcast and cable home shopping
Home shopping commonly refers to the electronic retailing/home shopping channels industry, which includes such billion dollar television-based and e-commerce companies as HSN, QVC, eBay, ShopNBC, Buy.com, and Amazon.com, as well as traditional mail order and brick and mortar retailers as Hammacher...
network, owned and operated by ValueVision Media
ValueVision Media is a direct-to-consumer retailer with a television home shopping and Internet business. The company's television network is called ShopNBC and is available in millions of homes in the United States. The company also broadcasts the ShopNBC network directly on the Internet at , and...
, which is in turn 30% owned by GE Equity and NBC Universal
NBCUniversal Media, LLC is a media and entertainment company engaged in the production and marketing of entertainment, news, and information products and services to a global customer base...
. ShopNBC is headquartered in Eden Prairie, Minnesota
As of the census of 2000, there were 54,901 people, 20,457 households, and 14,579 families residing in the city. The population density was . There were 21,026 housing units at an average density of 649.2 per square mile...
ShopNBC's main competitors are HSN
Home Shopping Network or HSN began in 1977 as a 24-hour/7 day a week home shopping television network televised via cable, satellite, and some terrestrial channels in the Philippines. HSN can also be shopped online at hsn.com...
(Home Shopping Network) and QVC
QVC is a multinational corporation specializing in televised home shopping. Founded in 1986 by Joseph Segel in West Goshen Township, Pennsylvania, United States, QVC broadcasts in five countries as QVC US, QVC UK, QVC Germany, QVC Japan and – QVC Italy to 200 million households...
ShopNBC was previously known as ValueVision, which was founded in October 1991 by Edward Anthony Karr
of the Cable Value Network headquartering in Eden Prairie, Minnesota. After a brief time as a local, afternoon shopping program in 1990. ValueVision entered into a 10-year 300 million dollar trademark licensing agreement with NBC in November 2000, a year after NBC purchased a stake in the network; the following June, it rebranded as ShopNBC.
ShopNBC as a home shopping channel was noted for higher price points compared to the competition, averaging $225 per transaction. The shopping network's high-end jewelry contributed to these higher price points with designers such as John and Laura Ramsey, Neda Behnam and Sonia Bitton routinely selling gold and gem pieces for over $2,000. Recently, with the downturn in the economy and the rising prices for gold, these high-end pieces have disappeared in favor of more affordable silver and costume jewelry pieces.
In the past few years, ShopNBC has expanded into sales of household items such as Serta
Serta is a company based in Hoffman Estates, Illinois that specializes in making mattresses. It was founded in 1931 by 13 mattress manufacturers who licensed the Serta name, and now eight independent licensees acting like a cooperative own the company...
mattresses, consumer electronics such as computers and big screen TVs, skincare products such as Isomer
In chemistry, isomers are compounds with the same molecular formula but different structural formulas. Isomers do not necessarily share similar properties, unless they also have the same functional groups. There are many different classes of isomers, like stereoisomers, enantiomers, geometrical...
s and Prai Beauty and home goods.
ShopNBC currently holds an "A-" rating from the Better Business Bureau
The Better Business Bureau , founded in 1912, is a corporation consisting of several private business franchises of local BBB organizations based in the United States and Canada, which work through their parent corporation, the Council of Better Business Bureaus .The Better Business Bureau, through...
of Minnesota and North Dakota for properly addressing consumer matters.
Due to economic uncertainty and NBC Universal's upcoming possible merger with Comcast
Comcast Corporation is the largest cable operator, home Internet service provider, and fourth largest home telephone service provider in the United States, providing cable television, broadband Internet, and telephone service to both residential and commercial customers in 39 states and the...
, NBC was thought to be selling their stake in ValueVision and announced they would do so in May 2010, forcing a change in name , but decided to retain the stake in June 2010 for the time being .
Some of ShopNBC's show home shopping host
A home shopping host is the on-air host that partners with guests on television shopping channels, such as HSN, QVC, and ShopNBC. The job of a home shopping host is to introduce new presenters and guests to the television audience, and help these guests explain the values and features of the...
s over its history have included Charla Rines, Jim Zons, Chuck Podhaiski, Shawn Wilsie, Skip Connelly, Steve Sedahl, Laura Duffek, Jim Skelton (England Jim), Angela Gustaffson, Tim (Ford) Temple, Kristyn Burtt, Jim Fisher and Wes McCoy and his wife, Pamela McCoy. Suzanne Somers
Suzanne Somers is an American actress, author, singer and businesswoman, known for her television roles as Chrissy Snow on Three's Company and as Carol Lambert on Step by Step....
was introduced to ShopNBC in late 2009. She brought in her new fashion line and is hosting 1 weekend a month. Daniel Green hosted Watches with Daniel Green
for February 28, 2010 only.
Some of the present ShopNBC hosts are:
- Allison Waggoner
- Brian Kessler
- Libby Floyd
- Connie Kunkle
- Daniel Green
- Dave King
- Heather Hall
- Katina Forte
- Lynne Schacher
- Melissa Miner
- Shawn Wilsie
- Sarah Anderson
- Wendi Russo