Volvo VESC, the Volvo Experimental Safety Car, was an ESV

Experimental Safety Vehicle

Experimental Safety Vehicle is the designation for experimental concept cars which are used to test car safety ideas.In 1970 the U.S. DOT announced its ESV project, the aim of which was to obtain safer vehicles by 1980. : A car produced by this effort was known as the Minicar RSV.In 1991, the ESV...

 concept car

Concept car

A concept vehicle or show vehicle is a car made to showcase new styling and or new technology. They are often shown at motor shows to gauge customer reaction to new and radical designs which may or may not have a chance of being produced....

 built by Volvo

Volvo Cars

Volvo Car Corporation, or Volvo Personvagnar AB, is a Swedish automobile manufacturer founded in 1927, in Gothenburg, Sweden. It is owned by Zhejiang Geely Holding Group. Volvo was originally formed as a subsidiary company to the ball bearing maker SKF. When Volvo AB was introduced on the Swedish...

 in 1972. Its design emphasized car safety

Car safety

Automobile safety is the study and practice of vehicle design, construction, and equipment to minimize the occurrence and consequences of automobile accidents. Automobile safety is the study and practice of vehicle design, construction, and equipment to minimize the occurrence and consequences of...

 and many of the ideas (especially the front) that would later appear on the Volvo 240.

With safety features such as crumple zone

Crumple zone

The crumple zone is a structural feature mainly of automobiles. Crumple zones have also been incorporated into railcars in recent years.They are designed to absorb the energy from the impact during an accident by controlled deformation. This energy is much higher than is commonly recognized...

s, rollover protection, a 'disappearing' steering wheel, anti-lock braking system

Anti-lock braking system

An anti-lock braking system is a safety system that allows the wheels on a motor vehicle to continue interacting tractively with the road surface as directed by driver steering inputs while braking, preventing the wheels from locking up and therefore avoiding skidding.An ABS generally offers...

, automatic seat belts, airbag

Airbag

An Airbag is a vehicle safety device. It is an occupant restraint consisting of a flexible envelope designed to inflate rapidly during an automobile collision, to prevent occupants from striking interior objects such as the steering wheel or a window...

s, pop-up head restraints

Headrest

In an automobile, head restraints are attached or integrated into the top of the seats in each seating position to limit the rearward movement of an adult occupant's head relative to his torso in a crash, so as to reduce the danger of whiplash or other injury to the cervical vertebrae...

, interior trim and reversing, or backup camera

Backup camera

A backup camera is a special type of video camera that is produced specifically for the purpose of being attached to the rear of a vehicle to aid in backing up. Backup cameras are alternatively known as 'reversing cameras' or 'rear view cameras'....

, the VESC attracted enormous attention.