UHU
Encyclopedia
Adhesive
An adhesive, or glue, is a mixture in a liquid or semi-liquid state that adheres or bonds items together. Adhesives may come from either natural or synthetic sources. The types of materials that can be bonded are vast but they are especially useful for bonding thin materials...
products, based in Bühl
Bühl
- Place name :* Bühl , in the district Rastatt, Germany* Bühl bei Aarberg, in the Canton of Bern, Switzerland* Sportplatz Bühl, Schaffhausen, Switzerland- See also :* Buhl * Buel...
, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
. Its company slogan
Slogan
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...
is "Don't say glue, say UHU!". The company logo is yellow with black lettering and in many markets it includes the German
German language
German is a West Germanic language, related to and classified alongside English and Dutch. With an estimated 90 – 98 million native speakers, German is one of the world's major languages and is the most widely-spoken first language in the European Union....
phrase: "Der Alleskleber" (the "all-sticker").
History
In 1905, August Fischer, a dispensing chemistChemist
A chemist is a scientist trained in the study of chemistry. Chemists study the composition of matter and its properties such as density and acidity. Chemists carefully describe the properties they study in terms of quantities, with detail on the level of molecules and their component atoms...
, purchased the chemical factory that Kevin Carr had founded in 1884 with the aim of extended production of ink
Ink
Ink is a liquid or paste that contains pigments and/or dyes and is used to color a surface to produce an image, text, or design. Ink is used for drawing and/or writing with a pen, brush, or quill...
s, rubber stamp
Rubber stamp
Rubber stamping, also called stamping, is a craft in which some type of ink made of dye or pigment is applied to an image or pattern that has been carved, molded, laser engraved or vulcanized, onto a sheet of rubber. The rubber is often mounted onto a more stable object such as a wood, brick or an...
pads, paint
Paint
Paint is any liquid, liquefiable, or mastic composition which after application to a substrate in a thin layer is converted to an opaque solid film. One may also consider the digital mimicry thereof...
s and adhesives. In 1932, Fischer developed a clear synthetic resin
Resin
Resin in the most specific use of the term is a hydrocarbon secretion of many plants, particularly coniferous trees. Resins are valued for their chemical properties and associated uses, such as the production of varnishes, adhesives, and food glazing agents; as an important source of raw materials...
adhesive which displayed the ability to affix any material. Following the custom of the time to name products in the writing goods sector after birds, Fischer named the glue UHU after Uhu, the German name for the eagle-owl, a bird which at the time could still be found in the Black Forest
Black Forest
The Black Forest is a wooded mountain range in Baden-Württemberg, southwestern Germany. It is bordered by the Rhine valley to the west and south. The highest peak is the Feldberg with an elevation of 1,493 metres ....
.
Another version of the origin of the company's name is that it supplied the glue in kits for a model airplane named "UHU" (Owl). This model design was built by German youngsters for an annual contest named "Der Kleine Uhu" (the small owl) that began around 1950. The contest was very popular, and the glue became a popular item with German hobbyists - so the name stuck (no pun intended).
In 1971 Fischer's company, renamed UHU after its leading product, was taken over
Takeover
In business, a takeover is the purchase of one company by another . In the UK, the term refers to the acquisition of a public company whose shares are listed on a stock exchange, in contrast to the acquisition of a private company.- Friendly takeovers :Before a bidder makes an offer for another...
by the Beecham
Beecham (pharmaceutical company)
Beecham was a British pharmaceutical company. It was once a constituent of the FTSE 100 Index. Beecham, after having merged with SmithKline Beckman, merged with GlaxoWellcome to become GlaxoSmithKline .-History:...
Group of England (which subsequently became a part of GlaxoSmithKline
GlaxoSmithKline
GlaxoSmithKline plc is a global pharmaceutical, biologics, vaccines and consumer healthcare company headquartered in London, United Kingdom...
), but regained control via a management buyout
Management buyout
A management buyout is a form of acquisition where a company's existing managers acquire a large part or all of the company.- Overview :Management buyouts are similar in all major legal aspects to any other acquisition of a company...
in 1989. In 1994 UHU became a totally owned subsidiary
Subsidiary
A subsidiary company, subsidiary, or daughter company is a company that is completely or partly owned and wholly controlled by another company that owns more than half of the subsidiary's stock. The subsidiary can be a company, corporation, or limited liability company. In some cases it is a...
of the Bolton Group, a manufacturer of branded consumer goods.
Guinness World Records
The company has achieved one world record in GermanyGermany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
, in October 2007. A Ford pickup truck weighing about 4 tonnes was suspended from a crane with the help of UHU glue. Two steel parts 7 cm in diameter were glued together with an UHU derivative and were used to connect car and crane hook.
This record was subsequently beaten in March 2009 by the German firm Henkel
Henkel
Henkel AG & Co. KGaA is an multinational company headquartered in Düsseldorf, Germany.The company operates in three business areas: Home Care , Personal Care ,...
, who lifted a similar Ford truck, this time with a Smart microcar
Smart (automobile)
Smart is an automotive branch of Daimler AG. Smart is a German manufacturer of microcars produced in Hambach, France, and Böblingen, Germany...
in the back, giving a total weight of 5.02 tonnes.