Turn Around (5, 4, 3, 2, 1)
Encyclopedia
"Turn Around" is a song by American rapper Flo Rida
from his third studio album, Only One Flo (Part 1)
. It was released as the second single on 8 November 2010 in the United States. The song samples "Din Daa Daa
" by German dance singer George Kranz
, and "Oh Yeah" by Swiss electronica band Yello
. It debuted at number 98 on the Billboard Hot 100
.
gave the song 3 stars out of 5 and stated "this follow-up [to "Club Can't Handle Me
"] isn't quite as instant, nor is it as lyrically ear-snagging, but it's nice to see him having another crack at this singing malarkey [...] What's more, the electro-trance backdrop is so last summer, but it was worth bringing back for those "Mmm Da-Da"s alone".
and was used in the end credits of The Hangover Part II.
, broadcasing regulator Ofcom
received three viewer complaints after the video was broadcast on British music channel 4Music
at approximately 1400 and 1800 UTC
during December 2010 - January 2011, long before the 2100 watershed
, "at the time when children are most likely to watch TV". The complainants claimed the video consisted of "extreme crudeness and filth" in a "sexist and offensive video which mostly comprises women in thong bikini bottoms acting in a pornographic
manner". One complainant "was shocked to see women in thongs
and bras
gyrating and basically dry humping
men in this video". In the opinion of one viewer, "this objectification of women at such an early time and on a channel that appeals to young people really concerns me".
At approximately the same time, rival music video channels MTV Base
and MTV Dance
generated three further viewer complaints for broadcasting the same video at 1750, 1900 and 1450 respectively. Expressing concern about younger viewers, the video was "was effectively soft porn" and was given "far too early" a broadcast time, according to the MTV Base complainaints. The MTV Base complainaint claimed the "rude" and "filthy" video was "too explicit for daytime TV" and that "ladies shaking their rear-end provocatively should not be promoted by MTV
".
Box Television
, the company owning 4Music, apologised for any offence viewers may have experienced but claimed that the video did comply with Ofcom regulations as, in the video, "female dancers [wear] thong bikinis and Carnival attire, synonymous with Brazilian Carnival
, there is no nudity, inappropriate touching of the dancers or explicit sexual display". The company also stated that they had "placed a scheduling restriction so that it would not play in the pre-school (0700 – 1000) Breakfast Fix."
MTV Base responded to the allegations by claiming that the females featured in the video were "portrayed as Copa Cabana girls, happy to dance, to be confident in their bodies and to celebrate the Brazilian party lifestyle" as opposed to "an expression of sex". The channel noted that "dancers are at all times clothed and although the clothing may be scant – it is not inappropriate dress for beach attire or carnival". MTV Dance replied in a similar manner, adding: "MTV Dance is a niche channel and its main audience being 16 – 34 year olds".
In both cases, Ofcom concluded that the music video was in breach of Rule 1.3 of their Broadcasting Code, which says: "Children must also be protected by appropriate scheduling from material that is unsuitable for them."
Source:
Flo Rida
Tramar Dillard , better known by his stage name Flo Rida , is an American rapper and singer-songwriter. He released his debut album, Mail on Sunday, in March 2008. His debut single "Low", featuring T-Pain, was a #1 hit for ten weeks in United States in early 2008. Two other singles resulted from...
from his third studio album, Only One Flo (Part 1)
Only One Flo (Part 1)
Only One Flo is the third studio album by American hip hop artist Flo Rida, which was released on November 24, 2010, through Atlantic Records and his own label Poe Boy Entertainment. The album was preceded by the singles "Club Can't Handle Me" and "Turn Around " which were released in June and...
. It was released as the second single on 8 November 2010 in the United States. The song samples "Din Daa Daa
Din Daa Daa (song)
"Din Daa Daa" is 1983 single by George Kranz. The single spent two weeks at number one on the Dance Club Play chart in the U.S. in January 1984. In 1991, Kranz re-released "Din Daa Daa", this time featuring vocals by Doug Lazy, and it peaked at number eight on the dance chart.-Cover versions:*In...
" by German dance singer George Kranz
George Kranz
George Kranz is a German dance music singer and percussionist. He is best known for his song "Trommeltanz", otherwise known as "Din Daa Daa". The song hit No. 1 on the Hot Dance Music/Club Play chart in 1984 and then returned to the chart in a new version in 1991, peaking at No. 8...
, and "Oh Yeah" by Swiss electronica band Yello
Yello
Yello is a Swiss electronica band consisting of Dieter Meier and Boris Blank. They are probably best known for their singles "The Race" and "Oh Yeah", which feature a mix of electronic music and manipulated vocals, as does most of their music....
. It debuted at number 98 on the Billboard Hot 100
Billboard Hot 100
The Billboard Hot 100 is the United States music industry standard singles popularity chart issued weekly by Billboard magazine. Chart rankings are based on radio play and sales; the tracking-week for sales begins on Monday and ends on Sunday, while the radio play tracking-week runs from Wednesday...
.
Critical reception
Robert Copsey of Digital SpyDigital Spy
Digital Spy is a British entertainment and media news website. According to Alexa Internet traffic statistics, as of February 2011, Digital Spy is the 93rd most popular website in the United Kingdom, with an overall Alexa ranking of 2,088....
gave the song 3 stars out of 5 and stated "this follow-up [to "Club Can't Handle Me
Club Can't Handle Me
"Club Can't Handle Me" is a song by American rapper Flo Rida featuring French disc jockey David Guetta. It was released as a digital download on iTunes on June 28, 2010 as the lead single of the Step Up 3D soundtrack album and is also included on Flo Rida's third studio album, Only One Flo ...
"] isn't quite as instant, nor is it as lyrically ear-snagging, but it's nice to see him having another crack at this singing malarkey [...] What's more, the electro-trance backdrop is so last summer, but it was worth bringing back for those "Mmm Da-Da"s alone".
Sequel
A sequel to "Turn Around (5, 4, 3, 2, 1)" called "Turn Around, Part 2" was released on iTunes on May 17, 2011. It features PitbullPitbull (rapper)
Armando Christian Pérez , better known by his stage name Pitbull, is an American rapper, singer-songwriter and record producer. His first recorded performance was from the Lil Jon album Kings of Crunk in 2002, after which he released his debut album in 2004 titled M.I.A.M.I. under TVT Records...
and was used in the end credits of The Hangover Part II.
Controversy
In the United KingdomUnited Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
, broadcasing regulator Ofcom
Ofcom
Ofcom is the government-approved regulatory authority for the broadcasting and telecommunications industries in the United Kingdom. Ofcom was initially established by the Office of Communications Act 2002. It received its full authority from the Communications Act 2003...
received three viewer complaints after the video was broadcast on British music channel 4Music
4Music
4Music is a music and entertainment channel in the United Kingdom and available on some digital television providers in the Republic of Ireland - its web component can be found at with its own and pages. It is the only channel within the Box Television Network to be branded under Channel 4 and...
at approximately 1400 and 1800 UTC
Coordinated Universal Time
Coordinated Universal Time is the primary time standard by which the world regulates clocks and time. It is one of several closely related successors to Greenwich Mean Time. Computer servers, online services and other entities that rely on having a universally accepted time use UTC for that purpose...
during December 2010 - January 2011, long before the 2100 watershed
Watershed (television)
In television, the term watershed denotes the time period in a television schedule during which programs with adult content can air....
, "at the time when children are most likely to watch TV". The complainants claimed the video consisted of "extreme crudeness and filth" in a "sexist and offensive video which mostly comprises women in thong bikini bottoms acting in a pornographic
Pornography
Pornography or porn is the explicit portrayal of sexual subject matter for the purposes of sexual arousal and erotic satisfaction.Pornography may use any of a variety of media, ranging from books, magazines, postcards, photos, sculpture, drawing, painting, animation, sound recording, film, video,...
manner". One complainant "was shocked to see women in thongs
Thong (clothing)
The thong is a garment generally worn as either underwear or as a swimsuit in many industrialized societies around the world. It may also be worn for traditional ceremonies or competitions such as sumo wrestling...
and bras
Brassiere
A brassiere is an undergarment that covers, supports, and elevates the breasts. Since the late 19th century, it has replaced the corset as the most widely accepted method for supporting breasts....
gyrating and basically dry humping
Non-penetrative sex
Non-penetrative sex is sexual activity without vaginal, anal, or oral penetration, as opposed to the penetrative aspects of those activities...
men in this video". In the opinion of one viewer, "this objectification of women at such an early time and on a channel that appeals to young people really concerns me".
At approximately the same time, rival music video channels MTV Base
MTV Base
MTV Base is a 24-hour music and general entertainment channel from MTV Networks International. The channel focuses primarily on music from the world of R'n'B, hiphop, reggae, soul and urban. The MTV Base brand first launched in the United Kingdom and in the Republic of Ireland on July 1, 1999,...
and MTV Dance
MTV Dance
MTV Dance is a 24-hour dance music channel operated by MTV Networks Europe.The channel is widely available throughout Europe on subscription satellite and digital television services...
generated three further viewer complaints for broadcasting the same video at 1750, 1900 and 1450 respectively. Expressing concern about younger viewers, the video was "was effectively soft porn" and was given "far too early" a broadcast time, according to the MTV Base complainaints. The MTV Base complainaint claimed the "rude" and "filthy" video was "too explicit for daytime TV" and that "ladies shaking their rear-end provocatively should not be promoted by MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
".
Box Television
Box Television
Box Television is the content subsidiary of Channel 4 and Bauer. It is a British television company which is owned by Bauer Group and Channel 4 and acts as its music television programme production arm.- Location :The company is based in London...
, the company owning 4Music, apologised for any offence viewers may have experienced but claimed that the video did comply with Ofcom regulations as, in the video, "female dancers [wear] thong bikinis and Carnival attire, synonymous with Brazilian Carnival
Brazilian Carnival
The Carnival of Brazil is an annual festival held forty-six days before Easter. On certain days of Lent, Roman Catholics and some other Christians traditionally abstained from the consumption of meat and poultry, hence the term "carnival," from carnelevare, "to remove meat." Carnival celebrations...
, there is no nudity, inappropriate touching of the dancers or explicit sexual display". The company also stated that they had "placed a scheduling restriction so that it would not play in the pre-school (0700 – 1000) Breakfast Fix."
MTV Base responded to the allegations by claiming that the females featured in the video were "portrayed as Copa Cabana girls, happy to dance, to be confident in their bodies and to celebrate the Brazilian party lifestyle" as opposed to "an expression of sex". The channel noted that "dancers are at all times clothed and although the clothing may be scant – it is not inappropriate dress for beach attire or carnival". MTV Dance replied in a similar manner, adding: "MTV Dance is a niche channel and its main audience being 16 – 34 year olds".
In both cases, Ofcom concluded that the music video was in breach of Rule 1.3 of their Broadcasting Code, which says: "Children must also be protected by appropriate scheduling from material that is unsuitable for them."
Track listing
- Digital download
- "Turn Around (5, 4, 3, 2, 1)" – 3:21
- German digital download
- "Turn Around (5, 4, 3, 2, 1)" – 3:21
- "Turn Around (5, 4, 3, 2, 1)" (Instrumental) – 3:18
- "Turn Around (5, 4, 3, 2, 1)" (Acapella) – 3:18
- German CD single
- "Turn Around (5, 4, 3, 2, 1)"
- "Turn Around (5, 4, 3, 2, 1)" (DJ Bam Bam Radio Remix)
Personnel
- SongwritingSongwriterA songwriter is an individual who writes both the lyrics and music to a song. Someone who solely writes lyrics may be called a lyricist, and someone who only writes music may be called a composer...
– Tramar DillardFlo RidaTramar Dillard , better known by his stage name Flo Rida , is an American rapper and singer-songwriter. He released his debut album, Mail on Sunday, in March 2008. His debut single "Low", featuring T-Pain, was a #1 hit for ten weeks in United States in early 2008. Two other singles resulted from...
, Justin FranksDJ Frank EJustin Franks, also known as DJ Frank E, is an American DJ and record producer from Denver, Colorado. He began mixing records and later progressed to producing remixes in 2003....
, Xplicit, Priscilla Polete, Olle Cornéer, Stefan EngblomDada LifeDada Life are a Swedish electro house duo, consisting of Olle Corneer and Stefan Engblom. In 2010, Dada Life was voted #89 in DJ Magazine's annual Top 100 list of the most popular DJ's. Dada Life's popularity soared over the next year and in October 2011, they were voted #38 in DJ Mag's Top 100...
, George KranzGeorge KranzGeorge Kranz is a German dance music singer and percussionist. He is best known for his song "Trommeltanz", otherwise known as "Din Daa Daa". The song hit No. 1 on the Hot Dance Music/Club Play chart in 1984 and then returned to the chart in a new version in 1991, peaking at No. 8...
, Boris BlankBoris Blank (musician)Boris Blank is a Swiss artist and musician especially famous for his work in the musical duo Yello with Dieter Meier.-Career:...
, Dieter MeierDieter MeierDieter Meier is a Swiss musician and conceptual artist who is best known for the electronic music group Yello he formed with music producer Boris Blank... - ProductionRecord producerA record producer is an individual working within the music industry, whose job is to oversee and manage the recording of an artist's music...
– DJ Frank EDJ Frank EJustin Franks, also known as DJ Frank E, is an American DJ and record producer from Denver, Colorado. He began mixing records and later progressed to producing remixes in 2003....
, Dada LifeDada LifeDada Life are a Swedish electro house duo, consisting of Olle Corneer and Stefan Engblom. In 2010, Dada Life was voted #89 in DJ Magazine's annual Top 100 list of the most popular DJ's. Dada Life's popularity soared over the next year and in October 2011, they were voted #38 in DJ Mag's Top 100... - RecordingSound recording and reproductionSound recording and reproduction is an electrical or mechanical inscription and re-creation of sound waves, such as spoken voice, singing, instrumental music, or sound effects. The two main classes of sound recording technology are analog recording and digital recording...
and vocal production – JP "The Specialist" Negrete - Additional recording – John Armstrong
- Additional vocalsSingingSinging is the act of producing musical sounds with the voice, and augments regular speech by the use of both tonality and rhythm. One who sings is called a singer or vocalist. Singers perform music known as songs that can be sung either with or without accompaniment by musical instruments...
– Prissy Polete - MixingAudio mixing (recorded music)In audio recording, audio mixing is the process by which multiple recorded sounds are combined into one or more channels, most commonly two-channel stereo. In the process, the source signals' level, frequency content, dynamics, and panoramic position are manipulated and effects such as reverb may...
– Manny MarroquinManny MarroquinManny Marroquin, born 21 September 1971 in Guatemala, is a Grammy winning mixing engineer. His family moved to Los Angeles when he was nine due to the Guatemalan Civil War.... - Mixing assistant – Christian Plata, Erik Madrid
- MasteringAudio masteringMastering, a form of audio post-production, is the process of preparing and transferring recorded audio from a source containing the final mix to a data storage device ; the source from which all copies will be produced...
– Chris Gehringer
Source:
Charts
| Chart (2010-11) | Peak position |
|---|---|
| Romania (UPFR Romanian Top 100 The Romanian Top 100 is the national airplay-based singles chart of Romania. It is weekly and it started running in 1996. It is recognized as an official chart by the European division of Billboard, Music & Media.... ) |
40 |
| US Billboard Billboard (magazine) Billboard is a weekly American magazine devoted to the music industry, and is one of the oldest trade magazines in the world. It maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis... Hot 100 Billboard Hot 100 The Billboard Hot 100 is the United States music industry standard singles popularity chart issued weekly by Billboard magazine. Chart rankings are based on radio play and sales; the tracking-week for sales begins on Monday and ends on Sunday, while the radio play tracking-week runs from Wednesday... |
98 |
Certifications
| Country | Certification |
|---|---|
| Australia Australian Recording Industry Association The Australian Recording Industry Association is a trade group representing the Australian recording industry which was established in 1983 by six major record companies, EMI, Festival, CBS, RCA, WEA and Universal replacing the Association of Australian Record Manufacturers which was formed in 1956... |
Platinum |
| Germany Bundesverband Musikindustrie The Bundesverband Musikindustrie or simply BVMI represents the music industry in Germany. The association represents the interests of nearly 350 labels and music industry related enterprises.... |
Gold |