The Red Bulletin started out as Formula One

Formula One

Formula One, also known as Formula 1 or F1 and referred to officially as the FIA Formula One World Championship, is the highest class of single seater auto racing sanctioned by the Fédération Internationale de l'Automobile . The "formula" designation in the name refers to a set of rules with which...

's daily magazine

Magazine

Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...

 printed by Austrian beverage company Red Bull

Red Bull

Red Bull is an energy drink sold by the Austrian Red Bull GmbH, created in 1987 by the Austrian entrepreneur Dietrich Mateschitz. In terms of market share, Red Bull is the most popular energy drink in the world, with 3 billion cans sold each year. Dietrich Mateschitz was inspired by an already...

, and today it is one of the few global monthly magazines. It first appeared in Austria, Red Bull's home country, at the end of 2007. Every first Tuesday in the month, around 1.1 million copies of The Red Bulletin are distributed as supplements with nine Austrian newspapers and magazines: BVZ, Kleine Zeitung, Kurier, NÖN, Die Presse, Salzburger Nachrichten, Seitenblicke Magazin, Tiroler Tageszeitung, and Vorarlberger Nachrichten.

Since 2009, a further 2.5 million copies have also been distributed in the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 with the Sunday Telegraph

Sunday Telegraph

The Sunday Telegraph is a British broadsheet newspaper, founded in February 1961. It is the sister paper of The Daily Telegraph, but is run separately with a different editorial staff, although there is some cross-usage of stories...

, in Germany with Münchner Merkur, tz and Frankfurter Allgemeine Zeitung

Frankfurter Allgemeine Zeitung

The Frankfurter Allgemeine Zeitung , short F.A.Z., also known as the FAZ, is a national German newspaper, founded in 1949. It is published daily in Frankfurt am Main. The Sunday edition is the Frankfurter Allgemeine Sonntagszeitung .F.A.Z...

, in Northern Ireland

Northern Ireland

Northern Ireland is one of the four countries of the United Kingdom. Situated in the north-east of the island of Ireland, it shares a border with the Republic of Ireland to the south and west...

 with the Belfast Telegraph, in the Republic of Ireland

Republic of Ireland

Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...

 with The Irish Times

The Irish Times

The Irish Times is an Irish daily broadsheet newspaper launched on 29 March 1859. The editor is Kevin O'Sullivan who succeeded Geraldine Kennedy in 2011; the deputy editor is Paul O'Neill. The Irish Times is considered to be Ireland's newspaper of record, and is published every day except Sundays...

, in New Zealand

New Zealand

New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

 with the New Zealand Herald, in South Africa

South Africa

The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...

 with The Star, Daily News, Cape Argus, Cape Times and Pretoria News, in Poland

Poland

Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...

 with Gazeta Wyborcza and in Kuwait

Kuwait

The State of Kuwait is a sovereign Arab state situated in the north-east of the Arabian Peninsula in Western Asia. It is bordered by Saudi Arabia to the south at Khafji, and Iraq to the north at Basra. It lies on the north-western shore of the Persian Gulf. The name Kuwait is derived from the...

 with the Kuwait Times. Currently, over 3,6 million copies are distributed every month.

In June 2010, 700,000 issues of an own US edition of the Red Bulletin were distributed around the Red Bull Air Race in New York

New York

New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

 along with the New York Times. In New Zealand The Red Bulletin is also available at newsstands for $6.95, and is also available for purchase in South Africa for R34.95.

The Red Bulletin features is typically 100 pages every issue. The Red Bulletin brings the some of the latest news from the world of Red Bull to its readers in its "inimitably witty, intelligent and pithy style" every month. Behind every story there is a supposed outstanding achievement.

Currently, all issues are available via the new Red Bulletin website.