The Point Reyes Light
Encyclopedia
The Point Reyes Light is a weekly newspaper
published since 1948 in western Marin County, California
. The Light gained national attention in 1979 due to its reporting on a cult, Synanon
, and the Pulitzer Prize awarded to the paper for this coverage. Recently, the paper has itself been the subject of local controversy and national coverage, based on changes in both style and content and disputes between the current publishers and their predecessor.
The Light covers regional issues in and near West Marin
, including the communities of Point Reyes Station
, Inverness
, Olema
, Bolinas
, Inverness Park
, Nicasio
, Stinson Beach
, the San Geronimo Valley
, Tomales
, and the nearby Point Reyes National Seashore
, as well as Fairfax
and Bodega Bay
. Other media outlets serving this region include the community FM radio station KWMR and the West Marin Citizen
, a competing weekly newspaper, both located within a block of the Lights editorial offices in Point Reyes Station.
In 1951, Al and Madonna Bartlett, both experienced newspeople, bought the newspaper. Although they were one of the paper’s few owners to ever make a profit, they sold it in 1956 to George and Nancy Sherman. In 1958, the Shermans sold The Baywood Press to Don and Clara Mae DeWolfe, who on Sept. 8, 1966, renamed it The Point Reyes Light. Don DeWolfe later explained that he grew tired of out-of-town advertisers asking, “Where the hell is Baywood?”
DeWolfe owned the newspaper 13 years, counting on a commercial print shop to help keep the business profitable. In 1970, however, the DeWolfes sold The Point Reyes Light to Michael and Annabelle Gahagan.
The Light in those days was still printed in-house on a 1910 flatbed, web Goss press. Production was laborious and expensive, and after six years of financial frustration, the Gahagans sold the newspaper to David and Cathy Mitchell, who had both previously worked for other newspapers.
With their first issue in August 1975, the Mitchells converted The Light from hot-type to offset reproduction, farmed out the printing, and sold the old Goss press for $1. By using modern production techniques and a central printing plant, The Light eventually was able to make a small profit.
When the Mitchells divorced in 1981, they sold The Light to Rosalie Laird and her short-term partner Ace Ramos. Laird owned The Light from Oct. 1, 1981, to Dec. 31, 1983, when David Mitchell reacquired it through a default action.
became the editor and they were co-publishers.
In 1979 under the Mitchells, the Light earned the Pulitzer Prize for Public Service
for reporting on a cult
, Synanon
, which had a major presence in the area and had attempted to murder an attorney who won a lawsuit against the cult. The San Francisco Examiner dropped their coverage of Synanon after libel threats.
The Light won the Meritorious Public Service gold medal for an exposé of Synanon Incorporated, a onetime drug-rehabilitation program that changed its name to the Church of Synanon and evolved into a violent cult. Mitchell began reporting on Synanon, which was headquartered in the nearby town of Marshall, in early 1978 as violent incidents involving its followers began coming to his newspaper’s attention. At the height of its violence, Synanon members on Oct. 10, 1978, tried to kill Los Angeles attorney Paul Morantz by planting a rattlesnake in his mailbox. Morantz survived being bitten, and in an Oct. 19, 1978, article, Mitchell revealed that Synanon founder Charles Dederich had been calling for an attack on Morantz, who three weeks earlier had won a $300,000 judgment against the cult. Dederich and followers Lance Kenton and Joe Musico were later arrested and in July 1980 pled no contest to charges of conspiracy to commit murder.
Working with his wife and University of California at Berkeley sociologist Richard Ofshe (an unpaid consultant for the Synanon investigation), Mitchell subsequently wrote The Light on Synanon: How a Country Weekly Exposed a Corporate Cult and Won the Pulitzer Prize. The book was published in 1980 by Seaview Books, then a wholly owned division of Playboy
, and was made into a two-hour movie for CBS, Attack on Fear.
Lawyers for Synanon responded to the exposé by filing six libel suits against the Mitchells. The Mitchells received a pro bono defense from Heller Ehrman White and McAuliffe, which in representing them won a significant victory for the state’s press. In its 1984 decision Mitchell v. (Marin) Superior Court, the California Supreme Court ruled that reporters could often keep confidential sources secret in libel and other civil cases without forfeiting their defense. The cult settled the litigation it had instigated by paying the Mitchells $100,000, and Mitchell published a photo of the check on The Light’s front page.
The Mitchells sold the Light to Ace Ramos and Rosalee Laird in 1981. Dave Mitchell returned as editor and publisher in 1984 after working for the San Francisco Examiner as a general assignment reporter and covering the wars in El Salvador
and Guatemala
.
in southern Mexico to report on immigration then underway. It also hired 11-year-old Alicia Hernandez to write a weekly column describing West Marin from a young Latina’s perspective, and in 1986, a special issue of Newsweek
magazine named her one of “100 New American Heroes.”
In 1995, the paper sent reporters to Ticino
, the Italian-speaking canton of Switzerland, and to war-torn Croatia. In 1997, a Light reporter went to Northern Ireland, the Republic of Ireland, and Portugal’s Azores
to research historic immigrations from those islands.
The immigration reports won both journalism awards and attention from other news media. In a special report on America’s First Amendment, German’s ARD television network in 1989 observed, “America’s small newspapers top the list of things US citizens can take pride in, and among America’s best small papers is The Point Reyes Light.”
The following August, Plotkin obtained a court injunction forbidding Mitchell from posting his column on the Bodega Bay Navigator website. The ruling was based on a non-competition clause signed by Mitchell at the time of the Light's sale. In January 2008, Mitchell and Plotkin said they had reached out-of-court settlements on "a pair of lawsuits and countersuits, which involved financial and non-financial matters". The terms were not disclosed.
Plotkin initially relied on a succession of interns recruited from journalism schools for much of the paper's reporting. "The only way to get the right esprit de corps — the people directed to a higher calling — is to invite [journalism students] to join the Round Table and go on a quest for the chalice," Plotkin told a Los Angeles Times reporter. "I fashion myself as sort of a Che Guevara. This paper is the Dunkirk of literary journalism. Our backs are against the wall. The Huns are upon us. It's time to fight."
In his first months, Plotkin published a sprinkling of edgier stories, which both stirred controversy while helping garner attention far beyond West Marin. Subjects included a local rapist, a body found by a mushroomer, and a satanic gathering near Point Reyes with a picture of a young woman biting into a severed goat head. Such stories, and the editorial sensibility behind them, led to angry letters from some readers, but also to profiles in the San Francisco Chronicle, Los Angeles Times and New York Times. In June 2006, Plotkin wrote editorial apologies for two items: a photo of young teens dancing in a manner that some saw as suggestive and for coverage that seemed to dismiss efforts by local merchants to encourage local shopping. The latter resulted in several merchants refusing to sell the next issue.
During his first year, Plotkin wrote fewer editorials than Mitchell and less about the community. He sometimes took an unorthodox approach, such as publishing pictures of and by his children, as well as a 1920s essay by T. E. Lawrence
. But a one-year anniversary issue composed largely of material reprinted from the previous 12 months displayed wide and varied local coverage with an emphasis on feature stories and profiles. Plotkin took the occasion to note that while circulation has increased, income was down due to more readers purchasing the newspaper from merchants, who take a 25% cut. As would later be revealed, income was also reduced by a bookkeeper's $62,000 embezzlement scheme.
In April 2007, Plotkin converted production from manual paste-up to electronic publishing, while instituting a redesign by the Tampa firm Garcia Media that that employed color pages and a more contemporary style. Plotkin also announced expanded coverage to Fairfax, a town bordering but outside West Marin. These changes further galvanized the newspaper's critics, who complained that the Light had lost its regional focus, local voice, and historical roots.
A competing newspaper, the West Marin Citizen
, debuted on July 5, 2007 (following a pilot edition in June) – published by Bodega Bay Navigator publisher Joel Hack, edited by former Light managing editor Jim Kravets, and staffed by several of his former colleagues. The Citizens backers said the paper would place more emphasis on community reporting. In response, Plotkin noted that the Light had already become more community focused through the addition of a weekly calendar section, an expanded letters section, and a page marking noteworthy achievements. He predicted that reader interest in the new paper would be fleeting.
The ensuing newspaper war would give West Marin two print newspapers at a time when many small communities had none. In Business Week, Bodega Bay resident Peter Laufer wrote that, as a journalist, he missed a local newspaper more than a main square or a saloon. He wrote that the Navigator had become a "minimal Internet presence" due to scarce advertising dollars, driving Hack to compete instead "with the now infamous Point Reyes Light".
The Light and the Citizen were the subject of a critique in the January 2008 Columbia Journalism Review
. Author Jonathan Rowe, a station host at KWMR, described the struggles of the Light under Plotkin, including Plotkin's reliance on unpaid interns, perceived lack of coverage of local civic matters, and house style that, Rowe argued, appears written more for an outside audience than for the community.
, a loss of retail and real estate advertising, as well as classified advertising that had shifted to Craigslist
. With credit difficult to obtain, Robert Plotkin and his wife, Lys Plotkin, sought a buyer and considered two offers: from a local newspaper chain, Marinscope, and a locally owned limited liability company
called Mount Vision Associates, which proposed merging the Light and the Citizen. Neither deal panned out. While the numbers under negotiation were not disclosed, Plotkin wrote that in 2005, he had purchased the Light and a sister publication, The Coastal Traveler, for $500,000. By 2008, he estimated the value of the Light alone to be $274,000. The potential sale to Mount Vision was also hampered by the terms of the proposed deal. Plotkin wrote that the LLC only offered to buy the Light’s name, website and files, “leaving me with all the liabilities, including cyclical bills and taxes”. He wrote that the deal would have also involved firing the entire staff without severance pay.
The three members of Mount Vision, including author Philip Fradkin
, responded in a Citizen guest column that their offer was based on an appraisal conducted by the former publisher of a regional weekly newspaper who had studied the Lights books. The group wrote that their offer was for the newspaper's assets, not its liabilities, "which would have economically sunk any succeeding publication", and that the while the merged paper could not guarantee employment, that decision would have been made by a different organizational structure than their own.
In an effort to restore the paper to financial health, the Plotkins announced price raises for both newsstand copies and subscriptions, as well as Lys taking over as the Lights publisher, leaving Robert to work full time on The Coastal Traveler. He noted that with this new regime, the Light would be markedly different than the one he first published, with a different publisher, editor, and advertising manager. The paper "has tempered its provocation but never its investigatory zeal. It has grown gentler and kinder but not lost its strength, much like the three women who lead it now".
On May 21, 2010, the Light was sold to the Marin Media Foundation, and will operate as a low-profit limited liability company.
, the Point Reyes Light consistently wins awards from the California Newspaper Publishers Association
and National Newspaper Association, including nine awards for work done in 2006.
Newspaper
A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...
published since 1948 in western Marin County, California
Marin County, California
Marin County is a county located in the North San Francisco Bay Area of the U.S. state of California, across the Golden Gate Bridge from San Francisco. As of 2010, the population was 252,409. The county seat is San Rafael and the largest employer is the county government. Marin County is well...
. The Light gained national attention in 1979 due to its reporting on a cult, Synanon
Synanon
The Synanon organization, initially a drug rehabilitation program, was founded by Charles E. "Chuck" Dederich, Sr., in 1958, in Santa Monica, California, United States...
, and the Pulitzer Prize awarded to the paper for this coverage. Recently, the paper has itself been the subject of local controversy and national coverage, based on changes in both style and content and disputes between the current publishers and their predecessor.
The Light covers regional issues in and near West Marin
West Marin
West Marin is the largest rural region of Marin County, California.The West Marin Chamber of Commerce includes seven unincorporated communities in its definition of West Marin: Point Reyes Station, Olema, Stinson Beach, Bolinas, Tomales, Dillon Beach, and Inverness...
, including the communities of Point Reyes Station
Point Reyes Station, California
Point Reyes Station is small unincorporated town located in western Marin County, California. Point Reyes Station is located south-southeast of Tomales, at an elevation of . Point Reyes Station is located along State Route 1 and is a gateway to the Point Reyes National Seashore, an extremely...
, Inverness
Inverness, California
Inverness is an unincorporated community and census-designated place located in western Marin County, California. Inverness is located on the southwest shore of Tomales Bay northwest of Point Reyes Station, at an elevation of 43 feet . In the 2010 census, the population was 1,304...
, Olema
Olema, California
Olema is an unincorporated community in Marin County, California. It is located on Olema Creek south-southeast of Point Reyes Station, at an elevation of 69 feet ....
, Bolinas
Bolinas, California
Bolinas formerly Juggville is a coastal unincorporated community in Marin County, California in the San Francisco Bay Area. Bolinas is located west-southwest of San Rafael, at an elevation of 36 feet...
, Inverness Park
Inverness Park, California
Inverness Park is a small unincorporated community in Marin County, California. It is located west-southwest of Point Reyes Station, at an elevation of 148 feet .Inverness Park is located between the communities of Point Reyes Station and Inverness...
, Nicasio
Nicasio, California
Nicasio is a census-designated place in Marin County, California. It is located west-southwest of Novato, at an elevation of 194 feet . The population was 96 at the 2010 census....
, Stinson Beach
Stinson Beach, California
Stinson Beach is a census-designated place in Marin County, California, on the west coast of the United States. Stinson Beach is located east-southeast of Bolinas, at an elevation of 26 feet . The population of the Stinson Beach CDP was 632 at the 2010 census.Stinson Beach is about a 35-minute...
, the San Geronimo Valley
San Geronimo Valley
San Geronimo Valley is a valley in Marin County, California, composed of four unincorporated towns: Woodacre, San Geronimo, Forest Knolls, and Lagunitas. Residents of San Geronimo Valley and surrounding areas refer to it as "The Valley." It is a fairly close-knit community, with a rather liberal...
, Tomales
Tomales, California
Tomales is a census-designated place on State Route 1 in Marin County, California, United States. The population was 204 at the 2010 census. The largest employer in Tomales is Tomales High School, which has a student body of approximately 250.-Geography:Tomales is located above Keys Creek,...
, and the nearby Point Reyes National Seashore
Point Reyes National Seashore
Point Reyes National Seashore is a park preserve located on the Point Reyes Peninsula in Marin County, California, USA. As a national seashore, it is maintained by the US National Park Service as a nationally important nature preserve within which existing agricultural uses are allowed to continue...
, as well as Fairfax
Fairfax, California
Fairfax is an incorporated town in Marin County, California, United States. Fairfax is located west-northwest of San Rafael, at an elevation of 115 feet...
and Bodega Bay
Bodega Bay
Bodega Bay is a shallow, rocky inlet of the Pacific Ocean on the coast of northern California in the United States. It is approximately across and is located approximately northwest of San Francisco and west of Santa Rosa...
. Other media outlets serving this region include the community FM radio station KWMR and the West Marin Citizen
West Marin Citizen
The West Marin Citizen is a weekly newspaper based in Point Reyes Station, California, that covers the western region of Marin County. After a pilot edition, the paper published its first issue on July 5, 2007....
, a competing weekly newspaper, both located within a block of the Lights editorial offices in Point Reyes Station.
History
Dave and Wilma Rogers on March 1, 1948, founded the paper as The Baywood Press, a name it retained for its first 18 years. At first, the paper was published in neighboring Inverness but moved to Point Reyes Station (present pop. 750) within a year. Its coverage area, which consisted of 14 small towns spread over 400 square miles (1,036 km²), is known as West Marin. It was renamed the Point Reyes Light by publishers Don and Clara Mae DeWolfe in 1966 after the Point Reyes Lighthouse. For many years, the logo in the newspaper's banner and masthead used an image of the lens and upper structure of the Lighthouse. A similar logo is still used in the online edition.In 1951, Al and Madonna Bartlett, both experienced newspeople, bought the newspaper. Although they were one of the paper’s few owners to ever make a profit, they sold it in 1956 to George and Nancy Sherman. In 1958, the Shermans sold The Baywood Press to Don and Clara Mae DeWolfe, who on Sept. 8, 1966, renamed it The Point Reyes Light. Don DeWolfe later explained that he grew tired of out-of-town advertisers asking, “Where the hell is Baywood?”
DeWolfe owned the newspaper 13 years, counting on a commercial print shop to help keep the business profitable. In 1970, however, the DeWolfes sold The Point Reyes Light to Michael and Annabelle Gahagan.
The Light in those days was still printed in-house on a 1910 flatbed, web Goss press. Production was laborious and expensive, and after six years of financial frustration, the Gahagans sold the newspaper to David and Cathy Mitchell, who had both previously worked for other newspapers.
With their first issue in August 1975, the Mitchells converted The Light from hot-type to offset reproduction, farmed out the printing, and sold the old Goss press for $1. By using modern production techniques and a central printing plant, The Light eventually was able to make a small profit.
When the Mitchells divorced in 1981, they sold The Light to Rosalie Laird and her short-term partner Ace Ramos. Laird owned The Light from Oct. 1, 1981, to Dec. 31, 1983, when David Mitchell reacquired it through a default action.
The Mitchells and the Pulitzer Prize
Dave and Cathy Mitchell bought the Light in 1975 for $47,000, when its circulation was 1,700. Dave MitchellDavid V. Mitchell
David V. Mitchell is a retired editor and publisher of an American small-town newspaper, The Point Reyes Light. In 1979, while he and his former wife Cathy Casto Mitchell together published The Light, the paper became one of the few weekly newspapers to ever win a Pulitzer Prize.- Life :Mitchell...
became the editor and they were co-publishers.
In 1979 under the Mitchells, the Light earned the Pulitzer Prize for Public Service
Pulitzer Prize for Public Service
The Pulitzer Prize for Public Service has been awarded since 1918 for a distinguished example of meritorious public service by a newspaper or news site through the use of its journalistic resources. Those resources, as well as reporting, may include editorials, cartoons, photographs, graphics,...
for reporting on a cult
Cult
The word cult in current popular usage usually refers to a group whose beliefs or practices are considered abnormal or bizarre. The word originally denoted a system of ritual practices...
, Synanon
Synanon
The Synanon organization, initially a drug rehabilitation program, was founded by Charles E. "Chuck" Dederich, Sr., in 1958, in Santa Monica, California, United States...
, which had a major presence in the area and had attempted to murder an attorney who won a lawsuit against the cult. The San Francisco Examiner dropped their coverage of Synanon after libel threats.
The Light won the Meritorious Public Service gold medal for an exposé of Synanon Incorporated, a onetime drug-rehabilitation program that changed its name to the Church of Synanon and evolved into a violent cult. Mitchell began reporting on Synanon, which was headquartered in the nearby town of Marshall, in early 1978 as violent incidents involving its followers began coming to his newspaper’s attention. At the height of its violence, Synanon members on Oct. 10, 1978, tried to kill Los Angeles attorney Paul Morantz by planting a rattlesnake in his mailbox. Morantz survived being bitten, and in an Oct. 19, 1978, article, Mitchell revealed that Synanon founder Charles Dederich had been calling for an attack on Morantz, who three weeks earlier had won a $300,000 judgment against the cult. Dederich and followers Lance Kenton and Joe Musico were later arrested and in July 1980 pled no contest to charges of conspiracy to commit murder.
Working with his wife and University of California at Berkeley sociologist Richard Ofshe (an unpaid consultant for the Synanon investigation), Mitchell subsequently wrote The Light on Synanon: How a Country Weekly Exposed a Corporate Cult and Won the Pulitzer Prize. The book was published in 1980 by Seaview Books, then a wholly owned division of Playboy
Playboy
Playboy is an American men's magazine that features photographs of nude women as well as journalism and fiction. It was founded in Chicago in 1953 by Hugh Hefner and his associates, and funded in part by a $1,000 loan from Hefner's mother. The magazine has grown into Playboy Enterprises, Inc., with...
, and was made into a two-hour movie for CBS, Attack on Fear.
Lawyers for Synanon responded to the exposé by filing six libel suits against the Mitchells. The Mitchells received a pro bono defense from Heller Ehrman White and McAuliffe, which in representing them won a significant victory for the state’s press. In its 1984 decision Mitchell v. (Marin) Superior Court, the California Supreme Court ruled that reporters could often keep confidential sources secret in libel and other civil cases without forfeiting their defense. The cult settled the litigation it had instigated by paying the Mitchells $100,000, and Mitchell published a photo of the check on The Light’s front page.
The Mitchells sold the Light to Ace Ramos and Rosalee Laird in 1981. Dave Mitchell returned as editor and publisher in 1984 after working for the San Francisco Examiner as a general assignment reporter and covering the wars in El Salvador
El Salvador
El Salvador or simply Salvador is the smallest and the most densely populated country in Central America. The country's capital city and largest city is San Salvador; Santa Ana and San Miguel are also important cultural and commercial centers in the country and in all of Central America...
and Guatemala
Guatemala
Guatemala is a country in Central America bordered by Mexico to the north and west, the Pacific Ocean to the southwest, Belize to the northeast, the Caribbean to the east, and Honduras and El Salvador to the southeast...
.
The Light's Accomplishments
Despite its small size, the paper began sending reporters and photographers on overseas assignments to report on five waves of historic immigration to West Marin. In 1988 and 1991, The Light sent reporters to JalostotitlánJalostotitlán
The municipality of Jalostotitlán and its municipal seat of the same name are located in the Los Altos region of the Mexican state of Jalisco.The municipality shares its border on the north with the municipaly of Teocaltiche, the east with the municipality of San Juan de los Lagos, to the south...
in southern Mexico to report on immigration then underway. It also hired 11-year-old Alicia Hernandez to write a weekly column describing West Marin from a young Latina’s perspective, and in 1986, a special issue of Newsweek
Newsweek
Newsweek is an American weekly news magazine published in New York City. It is distributed throughout the United States and internationally. It is the second-largest news weekly magazine in the U.S., having trailed Time in circulation and advertising revenue for most of its existence...
magazine named her one of “100 New American Heroes.”
In 1995, the paper sent reporters to Ticino
Ticino
Canton Ticino or Ticino is the southernmost canton of Switzerland. Named after the Ticino river, it is the only canton in which Italian is the sole official language...
, the Italian-speaking canton of Switzerland, and to war-torn Croatia. In 1997, a Light reporter went to Northern Ireland, the Republic of Ireland, and Portugal’s Azores
Azores
The Archipelago of the Azores is composed of nine volcanic islands situated in the middle of the North Atlantic Ocean, and is located about west from Lisbon and about east from the east coast of North America. The islands, and their economic exclusion zone, form the Autonomous Region of the...
to research historic immigrations from those islands.
The immigration reports won both journalism awards and attention from other news media. In a special report on America’s First Amendment, German’s ARD television network in 1989 observed, “America’s small newspapers top the list of things US citizens can take pride in, and among America’s best small papers is The Point Reyes Light.”
The Plotkin Era
In late 2005, Dave Mitchell sold the Light to Bolinas resident Robert Plotkin. The two men soon had a falling out, culminating in an angry encounter outside the newspaper's office the following February. In May 2006, a Marin Superior Court commissioner issued an injunction that temporarily prohibited Mitchell from visiting the paper, as well as a three-year injunction (later dismissed in Marin Superior Court case no. CV 063456) barring him from contacting Plotkin and his family.The following August, Plotkin obtained a court injunction forbidding Mitchell from posting his column on the Bodega Bay Navigator website. The ruling was based on a non-competition clause signed by Mitchell at the time of the Light's sale. In January 2008, Mitchell and Plotkin said they had reached out-of-court settlements on "a pair of lawsuits and countersuits, which involved financial and non-financial matters". The terms were not disclosed.
Plotkin initially relied on a succession of interns recruited from journalism schools for much of the paper's reporting. "The only way to get the right esprit de corps — the people directed to a higher calling — is to invite [journalism students] to join the Round Table and go on a quest for the chalice," Plotkin told a Los Angeles Times reporter. "I fashion myself as sort of a Che Guevara. This paper is the Dunkirk of literary journalism. Our backs are against the wall. The Huns are upon us. It's time to fight."
In his first months, Plotkin published a sprinkling of edgier stories, which both stirred controversy while helping garner attention far beyond West Marin. Subjects included a local rapist, a body found by a mushroomer, and a satanic gathering near Point Reyes with a picture of a young woman biting into a severed goat head. Such stories, and the editorial sensibility behind them, led to angry letters from some readers, but also to profiles in the San Francisco Chronicle, Los Angeles Times and New York Times. In June 2006, Plotkin wrote editorial apologies for two items: a photo of young teens dancing in a manner that some saw as suggestive and for coverage that seemed to dismiss efforts by local merchants to encourage local shopping. The latter resulted in several merchants refusing to sell the next issue.
During his first year, Plotkin wrote fewer editorials than Mitchell and less about the community. He sometimes took an unorthodox approach, such as publishing pictures of and by his children, as well as a 1920s essay by T. E. Lawrence
T. E. Lawrence
Lieutenant Colonel Thomas Edward Lawrence, CB, DSO , known professionally as T. E. Lawrence, was a British Army officer renowned especially for his liaison role during the Arab Revolt against Ottoman Turkish rule of 1916–18...
. But a one-year anniversary issue composed largely of material reprinted from the previous 12 months displayed wide and varied local coverage with an emphasis on feature stories and profiles. Plotkin took the occasion to note that while circulation has increased, income was down due to more readers purchasing the newspaper from merchants, who take a 25% cut. As would later be revealed, income was also reduced by a bookkeeper's $62,000 embezzlement scheme.
In April 2007, Plotkin converted production from manual paste-up to electronic publishing, while instituting a redesign by the Tampa firm Garcia Media that that employed color pages and a more contemporary style. Plotkin also announced expanded coverage to Fairfax, a town bordering but outside West Marin. These changes further galvanized the newspaper's critics, who complained that the Light had lost its regional focus, local voice, and historical roots.
A competing newspaper, the West Marin Citizen
West Marin Citizen
The West Marin Citizen is a weekly newspaper based in Point Reyes Station, California, that covers the western region of Marin County. After a pilot edition, the paper published its first issue on July 5, 2007....
, debuted on July 5, 2007 (following a pilot edition in June) – published by Bodega Bay Navigator publisher Joel Hack, edited by former Light managing editor Jim Kravets, and staffed by several of his former colleagues. The Citizens backers said the paper would place more emphasis on community reporting. In response, Plotkin noted that the Light had already become more community focused through the addition of a weekly calendar section, an expanded letters section, and a page marking noteworthy achievements. He predicted that reader interest in the new paper would be fleeting.
The ensuing newspaper war would give West Marin two print newspapers at a time when many small communities had none. In Business Week, Bodega Bay resident Peter Laufer wrote that, as a journalist, he missed a local newspaper more than a main square or a saloon. He wrote that the Navigator had become a "minimal Internet presence" due to scarce advertising dollars, driving Hack to compete instead "with the now infamous Point Reyes Light".
The Light and the Citizen were the subject of a critique in the January 2008 Columbia Journalism Review
Columbia Journalism Review
The Columbia Journalism Review is an American magazine for professional journalists published bimonthly by the Columbia University Graduate School of Journalism since 1961....
. Author Jonathan Rowe, a station host at KWMR, described the struggles of the Light under Plotkin, including Plotkin's reliance on unpaid interns, perceived lack of coverage of local civic matters, and house style that, Rowe argued, appears written more for an outside audience than for the community.
Financial struggles
In 2008, the Lights income dropped 37 percent, resulting in a loss of between $5,000 and $15,000 a month. In a January 2009 editorial, Plotkin wrote that the Light had been hit by some of the same factors affecting the entire sector, including the economic downturnLate 2000s recession
The late-2000s recession, sometimes referred to as the Great Recession or Lesser Depression or Long Recession, is a severe ongoing global economic problem that began in December 2007 and took a particularly sharp downward turn in September 2008. The Great Recession has affected the entire world...
, a loss of retail and real estate advertising, as well as classified advertising that had shifted to Craigslist
Craigslist
Craigslist is a centralized network of online communities featuring free online classified advertisements, with sections devoted to jobs, housing, personals, for sale, services, community, gigs, résumés, and discussion forums....
. With credit difficult to obtain, Robert Plotkin and his wife, Lys Plotkin, sought a buyer and considered two offers: from a local newspaper chain, Marinscope, and a locally owned limited liability company
Limited liability company
A limited liability company is a flexible form of enterprise that blends elements of partnership and corporate structures. It is a legal form of company that provides limited liability to its owners in the vast majority of United States jurisdictions...
called Mount Vision Associates, which proposed merging the Light and the Citizen. Neither deal panned out. While the numbers under negotiation were not disclosed, Plotkin wrote that in 2005, he had purchased the Light and a sister publication, The Coastal Traveler, for $500,000. By 2008, he estimated the value of the Light alone to be $274,000. The potential sale to Mount Vision was also hampered by the terms of the proposed deal. Plotkin wrote that the LLC only offered to buy the Light’s name, website and files, “leaving me with all the liabilities, including cyclical bills and taxes”. He wrote that the deal would have also involved firing the entire staff without severance pay.
The three members of Mount Vision, including author Philip Fradkin
Philip L. Fradkin
Philip L. Fradkin is an American environmentalist historian, journalist and author. Fradkin has authored books ranging from Alaska, California and Nevada, with topics ranging from water conservation, earthquakes, and nuclear weapons....
, responded in a Citizen guest column that their offer was based on an appraisal conducted by the former publisher of a regional weekly newspaper who had studied the Lights books. The group wrote that their offer was for the newspaper's assets, not its liabilities, "which would have economically sunk any succeeding publication", and that the while the merged paper could not guarantee employment, that decision would have been made by a different organizational structure than their own.
In an effort to restore the paper to financial health, the Plotkins announced price raises for both newsstand copies and subscriptions, as well as Lys taking over as the Lights publisher, leaving Robert to work full time on The Coastal Traveler. He noted that with this new regime, the Light would be markedly different than the one he first published, with a different publisher, editor, and advertising manager. The paper "has tempered its provocation but never its investigatory zeal. It has grown gentler and kinder but not lost its strength, much like the three women who lead it now".
On May 21, 2010, the Light was sold to the Marin Media Foundation, and will operate as a low-profit limited liability company.
Publishers
- Dave and Wilma Rogers 1948-1951 (Baywood Press, first issue March 1948)
- Al and Madonna Bartlett 1951-1956 (Baywood Press)
- George and Nancy ShermanGeorge Sherman (comics)George Sherman was a publicist for foreign markets and then head of the Publications Department at the Disney Studios. Sherman's daughter has described him as "a writer at heart but worked for Disney as a day job."...
1956-1957 (Baywood Press) - Don and Clara Mae DeWolfe 1957-1970 (Changed to Point Reyes Light in 1966)
- Michael and Annabelle Gahagan 1970-1975
- Dave and Cathy Mitchell 1975-1981
- Ace Ramos and Rosalee Laird 1981-1983
- Dave Mitchell 1984-2005
- Robert and/or Lys Plotkin 2005-May 2010
Contributors
- Art Rogers has provided photographs published in the feature "Point Reyes Family Album' since 1975. The Album's pages include portraits of babies and newlyweds, panoramic photos of multi-generation familily gatherings, and then-and-now pairings showing the passage of time in local families and places. One of Rogers' 1980 photos for the Album, of a local couple holding eight puppies, was used by Jeff KoonsJeff KoonsJeffrey "Jeff" Koons is an American artist known for his reproductions of banal objects—such as balloon animals produced in stainless steel with mirror finish surfaces....
as the basis for a sculpture called "String of Puppies," After Koons put several of the sculptures on sale at a New York gallery, Rogers sued for copyright infringement, winning at the District Court in 1990 and winning an appeal in 1992. (See Rogers v. KoonsRogers v. KoonsRogers v. Koons, , is a leading U.S. court case on copyright, dealing with the fair use defense for parody. The United States Court of Appeals for the Second Circuit found that an artist copying a photograph could be liable for infringement when there was no clear need to imitate the photograph...
.) The case was eventually settled out of court and is frequently referred to in articles on the appropriation or "transformative reinterpretation" of one artist's work by another.
Awards
In addition to the 1979 Pulitzer Prize for Public ServicePulitzer Prize for Public Service
The Pulitzer Prize for Public Service has been awarded since 1918 for a distinguished example of meritorious public service by a newspaper or news site through the use of its journalistic resources. Those resources, as well as reporting, may include editorials, cartoons, photographs, graphics,...
, the Point Reyes Light consistently wins awards from the California Newspaper Publishers Association
California Newspaper Publishers Association
The California Newspaper Publishers Association is a nonprofit trade association founded in 1888 that represents the daily and weekly newspapers of California. Its diverse membership consists of over 500 newspapers that elect 35 individuals to its governing board of directors...
and National Newspaper Association, including nine awards for work done in 2006.