The Human Drift
Encyclopedia
The Human Drift is a work of Utopia
Utopia
Utopia is an ideal community or society possessing a perfect socio-politico-legal system. The word was imported from Greek by Sir Thomas More for his 1516 book Utopia, describing a fictional island in the Atlantic Ocean. The term has been used to describe both intentional communities that attempt...

n social planning, written by King Camp Gillette and first published in 1894
1894 in literature
The year 1894 in literature involved some significant new books.-Events:*Robert Frost sells his first poem, "My Butterfly", to The New York Independent for fifteen dollars.*Hermann Hesse begins his apprenticeship at a factory in Calw....

. The book details Gillette's plans for social and technological advancements that would replace the chaos of contemporary existence, which he termed the "human drift," with steady and predictable progress.

Gillette starts his book with a discussion of the role of the business tycoon in social reform. Gillette propounded the somewhat paradoxical view that the business magnate is the natural leader of reform, because of his rationality and his understanding of the power of capital.

The plan

The main substance of the book, however, is Gillette's plan for an immense three-level metropolis (called "Metropolis") on the site of Niagara Falls
Niagara Falls
The Niagara Falls, located on the Niagara River draining Lake Erie into Lake Ontario, is the collective name for the Horseshoe Falls and the adjacent American Falls along with the comparatively small Bridal Veil Falls, which combined form the highest flow rate of any waterfalls in the world and has...

. Designed to accommodate a population of tens of millions of inhabitants, the mega-city would draw its electric power from the Falls. (A photograph of the Falls served as the book's frontispiece
Book frontispiece
A frontispiece is a decorative illustration facing a book's title page. The frontispiece is the verso opposite the recto title page. Elaborate engraved frontispieces were in frequent use, especially in Bibles and in scholarly books, and many are masterpieces of engraving...

.) The first large electrical generating facilities at Niagara Falls, utilizing the new alternating current
Alternating current
In alternating current the movement of electric charge periodically reverses direction. In direct current , the flow of electric charge is only in one direction....

 system of Nikola Tesla
Nikola Tesla
Nikola Tesla was a Serbian-American inventor, mechanical engineer, and electrical engineer...

 and George Westinghouse
George Westinghouse
George Westinghouse, Jr was an American entrepreneur and engineer who invented the railway air brake and was a pioneer of the electrical industry. Westinghouse was one of Thomas Edison's main rivals in the early implementation of the American electricity system...

, were being constructed at the time Gillette wrote.

Gillette's city was to possess "a perfect economical system of production and distribution," run by a World Corporation; it would in fact be the only city on the North American continent. Economies of scale would mean that a single one of every necessary facility — one steel mill, one shoe factory, etc. — would exist. Advances in mechanization would generate ever-greater efficiencies, and ever-greater wealth for the whole society. Social progress would be natural and inevitable; gender equality would be the rule.

Gillette gives a highly specific picture of his metropolis: it is shaped in a perfect rectangle, 135 miles on the long side and 45 on the short. Even with necessary farming and mining, most of the rest of North America outside Metropolis would be a natural environment. Gillette saw the city as containing the full population of the United States at that time, sixty million people; he also thought that the city could accept another thirty million in future population growth. Gillette wanted the buildings of Metropolis to be built of porcelain, for endurance and cleanliness. (His thinking on this point may have been influenced by the famous "White City" of the World's Columbian Exposition
World's Columbian Exposition
The World's Columbian Exposition was a World's Fair held in Chicago in 1893 to celebrate the 400th anniversary of Christopher Columbus's arrival in the New World in 1492. Chicago bested New York City; Washington, D.C.; and St...

 of 1893.) Gillette favored circular buildings, even for residences (25-floor apartment complexes), and a hexagonal street plan.

(Though the details of his plan were highly specific, Gillette was not rigidly committed to them; in a future revised version he would switch to a circular shape for his city, and raise the apartment buildings to 50 stories.)

The text of The Human Drift was accompanied with abundant illustrations and plans, a graph of the "Educational and Industrial Pyramid," and other features of Gillette's scheme.

"His book is important for the attention it received in its time," though today it is "a curiosity."

Later books

Gillette continued his Utopian argument in two subsequent books, World Corporation (1910) and The People's Corporation (1924). Other works also propounded his views.

Echota

Nothing approaching Gillette's Metropolis has ever been attempted; but the Niagara Falls area was the site of one planned community, a model workers' town named Echota (which means "town of refuge" in the Cherokee
Cherokee
The Cherokee are a Native American people historically settled in the Southeastern United States . Linguistically, they are part of the Iroquoian language family...

 language). It was designed by the architectural firm of McKim, Mead, and White
McKim, Mead, and White
McKim, Mead & White was a prominent American architectural firm at the turn of the twentieth century and in the history of American architecture. The firm's founding partners were Charles Follen McKim , William Rutherford Mead and Stanford White...

in 1891 and built by the Niagara Falls Power Company.
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