The 480
Encyclopedia
The 480 is a political fiction
novel by Eugene Burdick
(1964).
The plot evolves around the political turmoil after John F. Kennedy assassination
in 1963. In the novel, a fictitious charismatic character, John Thatch, an engineer, is seeking nomination for the Republican
Party
candidate at 1964 presidential elections
. He is described as being contaminated with the "political virus". A handful of political professionals is promoting his nomination, in confrontation with the Party establishment. There exist apparent parallels between Thatch and Henry Cabot Lodge, Jr.
, a write-in hero at New Hampshire
primary.
The novel criticizes the socio-political
effects on society
at large from the use of computer
s to run massive simulations, which predict the public reaction to certain (proposed) political moves before implementing them. Such simulations make it easy to manipulate the public consciousness.
The 480 in the title denotes the number of groups (by party affiliation, socioeconomic status
, location, origin, etc.) that the computer simulation uses to classify the American electorate. The full list of these is reproduced in the Appendix, claimed by the author to be the true list used by the Simulmatics Corporation (real name) in Senator John F. Kennedy
's Presidential campaign in 1960
. The cover features an IBM
5081 punched card
.
The Simulmatics Corporation was created by MIT Professor Ithiel de Sola Pool, who provided a non-fiction backup to "The 480" in "Candidates, Issues, and Strategies: A Computer Simulation of the 1960 Presidential Election," MIT Press, 1964 (with co-authors Robert P. Abelson and Samuel L. Pool). They built their model from 130,000 archived interviews in Gallup and Roper polls over a ten-year period. Based on its output, they advised Kennedy that he would benefit from a strong civil rights stand and that he had nothing to lose, and much to gain, by attacking religious bigotry and dealing frankly with his Catholicism.
Burdick collaborated with William Lederer
on several other didactic novels, the most famous being The Ugly American
(1958).
Political fiction
Political fiction is a subgenre of fiction that deals with political affairs. Political fiction has often used narrative to provide commentary on political events, systems and theories. Works of political fiction often "directly criticize an existing society or.....
novel by Eugene Burdick
Eugene Burdick
Eugene L. Burdick , was an American political scientist, novelist, and non-fiction writer, co-author of The Ugly American and Fail-Safe and author of The 480 ....
(1964).
The plot evolves around the political turmoil after John F. Kennedy assassination
John F. Kennedy assassination
John Fitzgerald Kennedy, the thirty-fifth President of the United States, was assassinated at 12:30 p.m. Central Standard Time on Friday, November 22, 1963, in Dealey Plaza, Dallas, Texas...
in 1963. In the novel, a fictitious charismatic character, John Thatch, an engineer, is seeking nomination for the Republican
Party
Republican Party (United States)
The Republican Party is one of the two major contemporary political parties in the United States, along with the Democratic Party. Founded by anti-slavery expansion activists in 1854, it is often called the GOP . The party's platform generally reflects American conservatism in the U.S...
candidate at 1964 presidential elections
United States presidential election, 1964
The United States presidential election of 1964 was held on November 3, 1964. Incumbent President Lyndon B. Johnson had come to office less than a year earlier following the assassination of his predecessor, John F. Kennedy. Johnson, who had successfully associated himself with Kennedy's...
. He is described as being contaminated with the "political virus". A handful of political professionals is promoting his nomination, in confrontation with the Party establishment. There exist apparent parallels between Thatch and Henry Cabot Lodge, Jr.
Henry Cabot Lodge, Jr.
Henry Cabot Lodge, Jr. was a Republican United States Senator from Massachusetts and a U.S. ambassador to the United Nations, South Vietnam, West Germany, and the Holy See . He was the Republican nominee for Vice President in the 1960 Presidential election.-Early life:Lodge was born in Nahant,...
, a write-in hero at New Hampshire
New Hampshire
New Hampshire is a state in the New England region of the northeastern United States of America. The state was named after the southern English county of Hampshire. It is bordered by Massachusetts to the south, Vermont to the west, Maine and the Atlantic Ocean to the east, and the Canadian...
primary.
The novel criticizes the socio-political
Social engineering (political science)
Social engineering is a discipline in political science that refers to efforts to influence popular attitudes and social behaviors on a large scale, whether by governments or private groups. In the political arena, the counterpart of social engineering is political engineering.For various reasons,...
effects on society
Society
A society, or a human society, is a group of people related to each other through persistent relations, or a large social grouping sharing the same geographical or virtual territory, subject to the same political authority and dominant cultural expectations...
at large from the use of computer
Computer
A computer is a programmable machine designed to sequentially and automatically carry out a sequence of arithmetic or logical operations. The particular sequence of operations can be changed readily, allowing the computer to solve more than one kind of problem...
s to run massive simulations, which predict the public reaction to certain (proposed) political moves before implementing them. Such simulations make it easy to manipulate the public consciousness.
The 480 in the title denotes the number of groups (by party affiliation, socioeconomic status
Socioeconomic status
Socioeconomic status is an economic and sociological combined total measure of a person's work experience and of an individual's or family’s economic and social position in relation to others, based on income, education, and occupation...
, location, origin, etc.) that the computer simulation uses to classify the American electorate. The full list of these is reproduced in the Appendix, claimed by the author to be the true list used by the Simulmatics Corporation (real name) in Senator John F. Kennedy
John F. Kennedy
John Fitzgerald "Jack" Kennedy , often referred to by his initials JFK, was the 35th President of the United States, serving from 1961 until his assassination in 1963....
's Presidential campaign in 1960
United States presidential election, 1960
The United States presidential election of 1960 was the 44th American presidential election, held on November 8, 1960, for the term beginning January 20, 1961, and ending January 20, 1965. The incumbent president, Republican Dwight D. Eisenhower, was not eligible to run again. The Republican Party...
. The cover features an IBM
IBM
International Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas...
5081 punched card
Punched card
A punched card, punch card, IBM card, or Hollerith card is a piece of stiff paper that contains digital information represented by the presence or absence of holes in predefined positions...
.
The Simulmatics Corporation was created by MIT Professor Ithiel de Sola Pool, who provided a non-fiction backup to "The 480" in "Candidates, Issues, and Strategies: A Computer Simulation of the 1960 Presidential Election," MIT Press, 1964 (with co-authors Robert P. Abelson and Samuel L. Pool). They built their model from 130,000 archived interviews in Gallup and Roper polls over a ten-year period. Based on its output, they advised Kennedy that he would benefit from a strong civil rights stand and that he had nothing to lose, and much to gain, by attacking religious bigotry and dealing frankly with his Catholicism.
Burdick collaborated with William Lederer
William Lederer
William Julius Lederer, Jr. was an American author.-Biography:He was a US Naval Academy graduate in 1936. His first appointment was as the junior officer of a river gunboat on the Yangtze River....
on several other didactic novels, the most famous being The Ugly American
The Ugly American
The Ugly American is the title of a 1958 political novel by Eugene Burdick and William Lederer. The novel became a bestseller, was influential at the time, and is still in print...
(1958).