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Skweezer
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Skweezer is a Mobile HTML Transcoder for users of handheld devices such as personal digital assistants and mobile phones. Skweezer reformats and compresses web content in order to reduce a web page's file size and makes the downloaded content easier to view on a small screen http://palmtops.about.com/cs/productreviews/fr/Skweezer.htm?terms=skweezer. Skweezer was developed by Skweezer, Inc. (f.k.a. Greenlight Wireless Corporation) and initially released in 2003. Skweezer's technology is used to mobilize Web content service by search engines, Web portal
Web portal
A web portal or links page is a web site that functions as a point of access to information in the World Wide Web. A portal presents information from diverse sources in a unified way....

s, and wireless carriers such as IAC/InterActiveCorp
IAC/InterActiveCorp
InterActiveCorp is an American internet company with over 50 brands across 40 countries headquartered in New York City...

 http://www.irconnect.com/ask/pages/news_releases.html?d=106740, Bloglines
Bloglines
Bloglines is a web-based news aggregator for reading syndicated feeds using the RSS and Atom formats. Mark Fletcher, former CEO of ONElist, founded the site in June 2003 and sold it in February 2005 to Ask.com/InterActiveCorp. In 2005, it hosted more than 200 million searchable blog articles. On...

 http://blogs.zdnet.com/mobile-gadgeteer/?p=159, and Orange SA
Orange SA
Orange is the brand used by France Télécom for its mobile network operator and Internet service provider subsidiaries. It is the fifth largest telecom operator in the world, with 210 million customers . The brand was created in 1994 for Hutchison Telecom's UK mobile phone network, which was...

 http://www.mirror99.com/20051018/skweezer_technology_provides_optimized_web_access_for_the_new_orange_world_portal_of_orange_bhab.jspx. Currently Skweezer is available in English
English language
English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...

, French
French language
French is a Romance language spoken as a first language in France, the Romandy region in Switzerland, Wallonia and Brussels in Belgium, Monaco, the regions of Quebec and Acadia in Canada, and by various communities elsewhere. Second-language speakers of French are distributed throughout many parts...

, German
German language
German is a West Germanic language, related to and classified alongside English and Dutch. With an estimated 90 – 98 million native speakers, German is one of the world's major languages and is the most widely-spoken first language in the European Union....

, Italian
Italian language
Italian is a Romance language spoken mainly in Europe: Italy, Switzerland, San Marino, Vatican City, by minorities in Malta, Monaco, Croatia, Slovenia, France, Libya, Eritrea, and Somalia, and by immigrant communities in the Americas and Australia...

, Portuguese
Portuguese language
Portuguese is a Romance language that arose in the medieval Kingdom of Galicia, nowadays Galicia and Northern Portugal. The southern part of the Kingdom of Galicia became independent as the County of Portugal in 1095...

, Spanish
Spanish language
Spanish , also known as Castilian , is a Romance language in the Ibero-Romance group that evolved from several languages and dialects in central-northern Iberia around the 9th century and gradually spread with the expansion of the Kingdom of Castile into central and southern Iberia during the...

, and Japanese
Japanese language
is a language spoken by over 130 million people in Japan and in Japanese emigrant communities. It is a member of the Japonic language family, which has a number of proposed relationships with other languages, none of which has gained wide acceptance among historical linguists .Japanese is an...

 languages and serves customers in over 175 countries worldwide http://www.wirelessdevnet.com/news/2006/oct/24/news8.html.

Mobile browsing innovations

Skweezer has introduced several mobile browsing
Mobile Web
The Mobile Web refers to the use of Internet-connected applications, or browser-based access to the Internet from a mobile device, such as a smartphone or tablet computer, connected to a wireless network....

 innovations since its inception, including the first:
  • Portal-based transcoding engine: Skweezer (2003)
  • Globally distributed mobile advertising
    Mobile advertising
    Mobile advertising is a form of advertising via mobile phones or other mobile devices. It is a subset of mobile marketing.- Overview :...

     platform: Skweezer Ads (2004)
  • Pagination system that splits large Web pages up for viewing on cell phones (2005)
  • Mobile Web page translation feature (2005)
  • Portal-based mobile RSS reader (2005) http://mobilitytoday.com/news.php?n=skweezer_announces_rss_feeds.html
  • "Find in page" search that carries Web search keywords
    Keyword (Internet search)
    An index term, subject term, subject heading, or descriptor, in information retrieval, is a term that captures the essence of the topic of a document. Index terms make up a controlled vocabulary for use in bibliographic records. They are an integral part of bibliographic control, which is the...

     into search result pages (2007)

Controversy

In 2004 Skweezer became the subject of controversy in the Blogosphere
Blogosphere
The blogosphere is made up of all blogs and their interconnections. The term implies that blogs exist together as a connected community or as a social network in which everyday authors can publish their opinions...

 when blog
Blog
A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...

ger Jason Calcanis objected to advertisements being placed by Skweezer on transcoded versions of blog
Blog
A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...

 content http://palmtops.about.com/od/websitesusergroups/a/Greenlight_Web.htm. A debate ensued over the legality and propriety of proxy-based services
Proxy server
In computer networks, a proxy server is a server that acts as an intermediary for requests from clients seeking resources from other servers. A client connects to the proxy server, requesting some service, such as a file, connection, web page, or other resource available from a different server...

 such as anonymizer
Anonymizer
An anonymizer or an anonymous proxy is a tool that attempts to make activity on the Internet untraceable.It is a proxy server computer that acts as an intermediary and privacy shield between a client computer and the rest of the Internet...

s and transcode
Transcode
Transcoding is the direct digital-to-digital data conversion of one encoding to another, such as for movie data files or audio files. This is usually done in cases where a target device does not support the format or has limited storage capacity that mandates a reduced file size, or to convert...

rs placing ads against other publishers' content and the scope of coverage under "fair use" copyright protection
Fair use
Fair use is a limitation and exception to the exclusive right granted by copyright law to the author of a creative work. In United States copyright law, fair use is a doctrine that permits limited use of copyrighted material without acquiring permission from the rights holders...

. While this is a subject that is still under debate, Greenlight Wireless stopped placing ads on transcoded content in early 2005. As of June 2010, the such ads were being displayed again.

Skweezer has also blocked WebTV and other TV internet surfing devices on the basis that it is not intended for web browsing but it allows web browsing from computers using Skweezer

Awards

  • 2008 Smartphone & Pocket PC Magazine's Best Software Awards: Winner - Pocket PC Internet: Web Compression Service

http://www.pocketpcmag.com/awards/nominees_WandF_2007.asp
  • 2007 MobileVillage Mobile Star Awards: Gold Star - Consumer Software: Mobile Web Content Aggregator / Portal
  • 2007 PDA Friendly Website Awards: Winner - PDA Home Page category
  • 2007 Smartphone & Pocket PC Magazine's Best Software Awards: Winner - Pocket PC Internet: Web Compression Service

http://www.prweb.com/releases/2007/11/prweb570882.htm

Competitors


External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
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