Sid the Slug: Facts, Discussion Forum, and Encyclopedia Article

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Sid the Slug

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	Topics Sid the Slug Topic Home Sid the Slug is an advertisingAdvertising Advertising is the business of drawing public attention to goods and services, and performed through a variety of media.... character employed by the Food Standards AgencyFood Standards Agency The Food Standards Agency is a non-ministerial government department of the Government of the United Kingdom.... (FSA) in the United KingdomUnited Kingdom The United Kingdom of Great Britain and Northern Ireland is a country and sovereign state that lies off the northwest coast... as the face of the "Salt - Watch it" campaign to warn the public of the risks of excessive saltEdible salt Edible salt, also called table salt or just salt, is a mineral, one of a very few rocks commonly eaten by humans... consumption. The multimediaMultimedia Multimedia is media that uses multiple forms of information content and information processing to inform or entertain the ... campaign, including advertising hoardings, television commercials and InternetInternet The Internet is the worldwide, publicly accessible network of interconnected computer networks that transmit data by packet ... coverage, was based on the premise that salt kills slugSlug Slugs are gastropod molluscs without shells or with very small internal shells, in contrast to snails, which have a prominen... s, and can harm humans too. The campaign infuriated the Salt Manufacturers' Association (SMA), who complained to the Advertising Standards AuthorityAdvertising Standards Authority The Advertising Standards Authority is the independent British self regulatory organisation of the advertising industry.... - their complaint being that the information presented was misleading. The Advertising Standards AuthorityAdvertising Standards Authority The Advertising Standards Authority is the independent British self regulatory organisation of the advertising industry.... did not uphold the SMA complaint in its adjudication.. The ASA had to deal with another complaint from a member of the public, that the use of the name "Sid" was offensive; this was also rejected, with the ASA instead arguing that most people would find it "humorousHumour Humour is the ability or quality of people, objects, or situations to evoke feelings of amusement in other people.... ". A member of the public complained to the FSA that the Welsh subtitles in the ‘Sid the Slug’ TV advertisements meant the FSA was not treating English and Welsh equally, as is required by the FSA Welsh Language Scheme. The FSA replied that the animation could not have been dubbed into Welsh successfully, hence the subtitles. However, the FSA accepted that it had not complied with advertising conduct, as set by the Welsh Language BoardWelsh Language Board Overview The Welsh Language Board is a statutory body set up by the British Government as part of the Welsh Language Act 1993.... . External links from the Food Standards AgencyFood Standards Agency The Food Standards Agency is a non-ministerial government department of the Government of the United Kingdom.... Salt Manufacturers' Association press release 18 October 2004 BBC 20 September 2004 BBC 23 September 2004 Daily Telegraph (Dr James Le Fanu) News-Medical.Net article on the SMA's complaint FSA 12 October 2004 FSA 12 October 2004