Shor Macha
Encyclopedia
"Shor Macha" is a song by the Pakistani rock band Entity Paradigm. It is the overall seventh single release by the band, and also being the first single since their comeback in 2009. On August 13, 2010, Entity Paradigm released "Shor Macha" as the first single from their upcoming second studio album, the music video of the song was a dedication to all Pakistani's. The music video of the song was sponsored by djuice
Djuice
djuice is a youth based mobile phone plan from Telenor. It is currently available in Bangladesh, Hungary, Montenegro, Norway, Pakistan, Sweden and Ukraine. Djuice was available in Malaysia, New Zealand and Thailand...

 and directed by Bilal Lashari.

On 26 December, in an online poll by Dawn News the band's video for their single, "Shor Macha", was voted as the second best music video of 2010.

Background

On March 12, 2009, Entity Paradigm announced its official return by performing for first time in over four years. The performance was held at LUMS
Lahore University of Management Sciences
The Lahore University of Management Sciences, usually referred to by its acronym LUMS, is a university located in Lahore, Pakistan. LUMS was established in 1984 by a group of industrialists and people belonging to Pakistan's leading private and public sector corporations, to provide rigorous...

 and was attended by an enthusiastic audience. Without Xulfi and Sajjad A. Khan, the current formation of the band includes Fawad Khan on rhythm guitar and vocals, and Ahmed Ali Butt on keyboards and vocals, Hassan Khalid on bass, Salman Albert on lead guitars, and Waqar Khan on drums. Unfortunately, the reunion did not make big news in the press and media.

Shortly after their reunion they went on performing in Karachi
Karachi
Karachi is the largest city, main seaport and the main financial centre of Pakistan, as well as the capital of the province of Sindh. The city has an estimated population of 13 to 15 million, while the total metropolitan area has a population of over 18 million...

 at Ramada Hotel on May 1, 2009 where the band debut their new song "Shor Macha". They also announced that their second album will be released in December, 2010.

In February 2010, news broke about Entity Paradigm taking part in the Coke Studio
Coke Studio
Coke Studio is a Pakistani television series featuring live music performances. Although it is adapted from the original Brazilian show named Estúdio Coca-Cola, it is fundamentally different from the original version where the show was a concert style show whereas the Pakistani version records its...

 third season and were found jamming with Arif Lohar
Arif Lohar
Arif Lohar is a Pakistani folk singer. He usually sings with native musical instrument resembling tongs . His folk music is representative of traditional folk heritage of the Punjab...

 at Coke Studio in Karachi. It was also reported that they are going to perform a song together. On February 20, 2010, the band announced that they will be shooting the video of their new single "Shor Macha" and through facebook invited fans to take part in the shooting of the music video. On March 23, Pakistan Day, exactly one year after their reunion there, the band performed at LUMS
Lahore University of Management Sciences
The Lahore University of Management Sciences, usually referred to by its acronym LUMS, is a university located in Lahore, Pakistan. LUMS was established in 1984 by a group of industrialists and people belonging to Pakistan's leading private and public sector corporations, to provide rigorous...

 where they also performed "Shor Macha". Entity Paradigm also uploaded a sample of their song on their official facebook page. On August 12, a day before the release of the single Entity Paradigm altered their status to “Kuch Shor Macha Awaz Utha, Jo Josh Dikha Wo Bepanah, Ab Soch Badal K Kuch Kar Dikha, Jo Ban Jaye Azaad Khiyal, Har Azam Tera Kar De Dhamal, Har Amal Tera Wo Bemisal, Kuch Shor Macha Awaz Utha, Coming Soon” on their official fan page on facebook, announcing their new arrival officially.

Music video

The main concept and theme of the video is very eye catching and activating. The plot of the video wheels around highlighting the current problems and dilemmas confronted by Pakistan and later in the video the focus deflects on the past glorious accomplishments. Through the lyrics the message about a safer and stable future is given towards the end. The video unfolds with the images from deserted streets of the inner Lahore and disappointed faces of the children and young men. The starting part is very captivating and unique in its own way. The nation is being asked to get up from the deep slumber, voice their feelings, show some enthusiasm, change their thoughts and do something on their own. Meanwhile all the band members are seen during the starting phase. The video initially shows EP performing in a digitally created stadium concert; which again is a message of hope, that someday somehow Pakistan would likely have huge gatherings like this with out any alarms.

The video is shot on various locations from Pakistan; Mazar-e-Quaid
Mazar-e-Quaid
Mazar-e-Quaid or the National Mausoleum refers to the tomb of the founder of Pakistan, Muhammad Ali Jinnah. It is an iconic symbol of Karachi throughout the world. The mausoleum , completed in the 1960s, is situated at the heart of the city. it is white in colour.- External links :* * * *...

, Minar-e-Pakistan
Minar-e-Pakistan
Minar-e-Pakistan is a tall minaret in Iqbal Park Lahore, built in commemoration of the Lahore Resolution. The minaret reflects a blend of Mughal and modern architecture, and is constructed on the site where on March 23, 1940, seven years before the formation of Pakistan, the Muslim League passed...

, Badshahi Masjid, Kallar Kahar
Kallar Kahar
Kallar Kahar is a union council and subdivision of Chakwal District in Punjab, Pakistan. It is a tourist destination located 25 kilometres southwest of Chakwal along the motorway. It is notable for its natural gardens, peacocks and a saltwater lake...

, Bahawalpur Fort, Cholistan Desert
Cholistan Desert
Cholistan Desert sprawls thirty kilometers from Bahawalpur, Punjab, Pakistan and covers an area of 26,300 km². It adjoins the Thar Desert extending over to Sindh and into India....

 and interior Lahore
Lahore
Lahore is the capital of the Pakistani province of Punjab and the second largest city in the country. With a rich and fabulous history dating back to over a thousand years ago, Lahore is no doubt Pakistan's cultural capital. One of the most densely populated cities in the world, Lahore remains a...

, to name a few. The video emphasizes on present issues in Pakistan such as; terrorism, flood and illiteracy, followed by the phrases “Mera hai yakeen mera hai, Imaan mere hatho mai, Ho kiya ye sara jahan” which again is a message of trust and happiness to people out there who have abandoned all the hopes. Towards the end, Ahmed Ali Butt rap in Urdu which is shot from Minar-e-Pakistan’s top. It is coupled with some clips from Pakistan Resolution Day as well. Then the National Anthem is being synchronized with the song along with the sequences of our National achievements such as; images from the army side, missile launches, Abdus Salaam receiving Nobel Prize
Nobel Prize
The Nobel Prizes are annual international awards bestowed by Scandinavian committees in recognition of cultural and scientific advances. The will of the Swedish chemist Alfred Nobel, the inventor of dynamite, established the prizes in 1895...

, Jansher Khan
Jansher Khan
Jansher Khan is a former World No. 1 professional squash player from Pakistan, who is widely considered to be one of the greatest squash players of all time. During his career he won the World Open a record eight times, and the British Open six times.Jansher is of Peshwari ethnicity. He came from...

, celebrations after winning World Cup 1992 and 2009, music legends Nazia Hassan
Nazia Hassan
Nazia Hassan was an iconic Pakistani pop singer. Her song "Aap Jaisa Koi" from the Indian film Qurbani made her a legend and pop icon in Pakistan and all of South Asia in the 1980s, where she is admired and loved even today, years after her death...

, Nusrat Fateh Ali Khan, Noor Jehan
Noor Jehan
Noorjehan or Noorjehan was the adopted stage name for Allah Wasai who was a legendary singer and actress in British India and Pakistan. Her career spanned seven decades...

 and finally sequence of Nishan-e-Haider
Nishan-e-Haider
Nishan-e-Haider or Nishan-e-Hyder is the highest military decoration given by Pakistan . It was established in 1957 after Pakistan became a Republic, however, it was instituted retrospectively from Independence in 1947...

 holders, is shown.

The video of the single "Shor Macha" is directed by one of the most awards winning directors of Pakistan
Pakistan
Pakistan , officially the Islamic Republic of Pakistan is a sovereign state in South Asia. It has a coastline along the Arabian Sea and the Gulf of Oman in the south and is bordered by Afghanistan and Iran in the west, India in the east and China in the far northeast. In the north, Tajikistan...

, Bilal Lashari, who has previously come up with sterling music video concepts as well. Wardrobe and styling by Munib Nawaz and make up is given by Mahram Azmat, who are very popular in the Pakistani fashion industry. Moreover the production of the video is done by Creative Village.

Track listing

Shor Macha

Charts

Chart Peak
position
Pakistani Singles Chart 1
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