Rolaids
Encyclopedia
Rolaids is a brand of antacid
Antacid
An antacid is a substance which neutralizes stomach acidity.-Mechanism of action:Antacids perform a neutralization reaction, increasing the pH to reduce acidity in the stomach. When gastric hydrochloric acid reaches the nerves in the gastrointestinal mucosa, they signal pain to the central nervous...

 produced by McNeil Consumer Healthcare
McNeil Laboratories
McNeil Consumer Healthcare is a medicals products company belonging to the Johnson & Johnson healthcare products group.-History:The company was founded on March 16, 1879 by 23-year-old Robert McNeil, who paid $167 for a drugstore complete with fixtures, inventory and soda fountain, as a retail...

, a subsidiary of Johnson & Johnson
Johnson & Johnson
Johnson & Johnson is an American multinational pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886. Its common stock is a component of the Dow Jones Industrial Average and the company is listed among the Fortune 500....

. The brand was acquired from Pfizer Consumer Healthcare as part of a merger in 2006. It was invented by American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 chemist
Chemistry
Chemistry is the science of matter, especially its chemical reactions, but also its composition, structure and properties. Chemistry is concerned with atoms and their interactions with other atoms, and particularly with the properties of chemical bonds....

 Irvine W. Grote
Irvine W. Grote
Dr. Irvine Walter Grote was an American chemist and scholar. Born in the Cameron Hill section of Chattanooga, Tennessee, he entered the University of Chattanooga in 1918. After earning his bachelor's degree, he studied at Columbia University and earned a master's degree. He would later attend...

 in the late 1920s. The name is derived from their original packaging that came in a foil roll.

Rolaids were also used for muscle soreness and stomach aches relating to constipation dating back to 1974.

Rolaids tablets come in many different flavors, including original peppermint, cherry, freshmint, fruit, tropical, punch, cool mint, berry and apple.

2010 recall

McNeil Consumer Healthcare voluntarily recalled certain product lots of Rolaids products in the Americas, the United Arab Emirates (UAE), and Fiji on January 15, 2010, in consultation with the FDA. The company initiated the recall following an investigation of consumer reports of an unusual moldy, musty, or mildew-like odor that, in a small number of cases, was associated with temporary and non-serious gastrointestinal events. These events included nausea, stomach pain, vomiting, or diarrhea. The Rolaids web site currently contains the following statement regarding product availability: "You may have noticed that some of our ROLAIDS® products are not available at retailers. This is due to our recent recalls. We are working hard to rectify this situation and we apologize for the inconvenience this may be causing you".

Another recall was issued around December 9, 2010, and it was caused by foreign objects that contained metal and wood particles. The foreign materials were caused by a third party manufacturer during the production process. Several people complained when they took the product; they also had vomiting, strange taste, tooth and gum injury.

Advertising

Rolaids' best known commercial from the 1970s featured the famous tag line:
"How do you spell relief?"
"R-O-L-A-I-D-S"


On occasion in the 1970s, when schoolchildren were asked to spell the word "relief", they would respond with "rolaids".

In connection with the famous slogan, Rolaids sponsors the Major League Baseball
Major League Baseball
Major League Baseball is the highest level of professional baseball in the United States and Canada, consisting of teams that play in the National League and the American League...

 award for top relief pitcher
Relief pitcher
A relief pitcher or reliever is a baseball or softball pitcher who enters the game after the starting pitcher is removed due to injury, ineffectiveness, fatigue, ejection, or for other strategic reasons, such as being substituted by a pinch hitter...

s, called the Rolaids Relief Man of the Year Award. The award has been given yearly since 1976.

Rolaids softchews

Pfizer
Pfizer
Pfizer, Inc. is an American multinational pharmaceutical corporation. The company is based in New York City, New York with its research headquarters in Groton, Connecticut, United States...

 released a new version of Rolaids on April 6, 2006, branded Extra Strength Rolaids Plus Gas Relief Softchews. The product was produced as an alternative for people averse to the chalky consistency of regular Rolaids. They were widely advertised in multiple media formats.

Rolaids Softchews were originally developed and test marketed, in Oklahoma City, under the brand name Remegel by Warner Lambert in 1984.

Medical information

The active ingredient
Active ingredient
An active ingredient is the substance of a pharmaceutical drug or a pharmaceutical ingredient and bulk active in medicine; in pesticide formulations active substance may be used. Some medications and pesticide products may contain more than one active ingredient...

s are calcium carbonate
Calcium carbonate
Calcium carbonate is a chemical compound with the formula CaCO3. It is a common substance found in rocks in all parts of the world, and is the main component of shells of marine organisms, snails, coal balls, pearls, and eggshells. Calcium carbonate is the active ingredient in agricultural lime,...

 (550 mg) and magnesium hydroxide
Magnesium hydroxide
Magnesium hydroxide is an inorganic compound with the chemical formula Mg2. As a suspension in water, it is often called milk of magnesia because of its milk-like appearance. The solid mineral form of magnesium hydroxide is known as brucite....

 (110 mg). The inactive ingredients are dextrose, flavoring, magnesium stearate
Magnesium stearate
Magnesium stearate, also called octadecanoic acid, magnesium salt, is a white substance which is solid at room temperature. It has the chemical formula . It is a salt containing two equivalents of stearate and one magnesium cation...

, polyethylene glycol
Polyethylene glycol
Polyethylene glycol is a polyether compound with many applications from industrial manufacturing to medicine. It has also been known as polyethylene oxide or polyoxyethylene , depending on its molecular weight, and under the tradename Carbowax.-Available forms:PEG, PEO, or POE refers to an...

, pregelatinized starch
Modified starch
Modified starch, also called starch derivatives, are prepared by physically, enzymatically, or chemically treating native starch, thereby changing the properties of the starch. Modified starches are used in practically all starch applications, such as in food products as a thickening agent,...

, and sucrose
Sucrose
Sucrose is the organic compound commonly known as table sugar and sometimes called saccharose. A white, odorless, crystalline powder with a sweet taste, it is best known for its role in human nutrition. The molecule is a disaccharide composed of glucose and fructose with the molecular formula...

.

Minor side effects may include constipation or stomach cramps. Serious side effects include loss of appetite, vomiting, dizziness or headache.
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