Rod Bernard
Encyclopedia
Rod Bernard is an American singer who helped to pioneer the musical genre known as "swamp pop
Swamp pop
Swamp rock is a musical genre indigenous to the Acadiana region of south Louisiana and an adjoining section of southeast Texas. Created in the 1950s and early 1960s by teenaged Cajuns and black Creoles, it combines New Orleans-style rhythm and blues, country and western, and traditional French...

", which combined New Orleans-style rhythm and blues, country and western, and Cajun
Cajun
Cajuns are an ethnic group mainly living in the U.S. state of Louisiana, consisting of the descendants of Acadian exiles...

 and black Creole
Louisiana Creole people
Louisiana Creole people refers to those who are descended from the colonial settlers in Louisiana, especially those of French and Spanish descent. The term was first used during colonial times by the settlers to refer to those who were born in the colony, as opposed to those born in the Old World...

 music. He is generally considered one of the foremost musicians of this south Louisiana-east Texas idiom, along with such notables as Bobby Charles
Bobby Charles
Bobby Charles was an American singer-songwriter.An ethnic Cajun, Charles was born as Robert Charles Guidry in Abbeville, Louisiana and grew up listening to Cajun music and the country and western music of Hank Williams...

, Johnnie Allan
Johnnie Allan
Johnnie Allan, real name John Allen Guillot, is a pioneer of the swamp pop musical genre.Born March 10, 1938, in Rayne, Louisiana, Allan, a Cajun, grew up in a musical family, and at age six obtained his first guitar. By age thirteen he was playing with Walter Mouton and the Scott Playboys, a...

, Tommy McLain
Tommy McLain
Tommy McLain is an American swamp pop musician, best known as a singer but who also plays keyboards, drums, bass guitar, and fiddle.-Career:...

, and Warren Storm
Warren Storm
A talented drummer and vocalist, Warren Storm is a pioneer of the musical genre known as swamp pop, a combination of rhythm and blues, country and western, and Cajun music and black Creole music.-Background and career:...

.

Life and career

Bernard was born on August 12, 1940, in Opelousas
Opelousas, Louisiana
Opelousas is a city in and the parish seat of St. Landry Parish, Louisiana, United States. It lies at the junction of Interstate 49 and U.S. Route 190. The population was 22,860 at the 2000 census. Although the 2006 population estimate was 23,222, a 2004 annexation should put the city's...

, Louisiana. His parents were French-speaking Cajuns from working-class backgrounds, and as a child he imbibed the traditional Cajun French
Cajun French
Cajun French is a variety or dialects of the French language spoken primarily in Louisiana, specifically in the southern and southwestern parishes....

 music performed in his grandfather's dancehall, the Courtableu Inn, located in nearby Port Barre
Port Barre, Louisiana
Port Barre is a town in St. Landry Parish, Louisiana, United States. The population was 2,287 at the 2000 census. It is part of the Opelousas–Eunice Micropolitan Statistical Area...

, Louisiana. There he heard the music of noted Cajun musicians Aldus Roger, Papa Cairo, and Jimmy C. Newman
Jimmy C. Newman
Jimmy Yves Newman , better known as Jimmy C. Newman , is an American singer and a long time star of the Grand Ole Opry.-Biography:Newman was born near Big Mamou, Louisiana...

, as well as zydeco
Zydeco
Zydeco is a form of uniquely American roots or folk music. It evolved in southwest Louisiana in the early 19th century from forms of "la la" Creole music...

 pioneer Clifton Chenier
Clifton Chenier
Clifton Chenier , a Creole French-speaking native of Opelousas, Louisiana, was an eminent performer and recording artist of Zydeco, which arose from Cajun and Creole music, with R&B, jazz, and blues influences. He played the accordion and won a Grammy Award in 1983...

, all of whom would exert a strong influence on Bernard's music.

Around age eight Bernard obtained his first guitar
Guitar
The guitar is a plucked string instrument, usually played with fingers or a pick. The guitar consists of a body with a rigid neck to which the strings, generally six in number, are attached. Guitars are traditionally constructed of various woods and strung with animal gut or, more recently, with...

 (an acoustic Gene Autry
Gene Autry
Orvon Grover Autry , better known as Gene Autry, was an American performer who gained fame as The Singing Cowboy on the radio, in movies and on television for more than three decades beginning in the 1930s...

 model) and around 1950 he began to perform with the Blue Room Gang, a Cajun-country troupe sponsored by local Red Bird brand sweet potatoes. During this period Bernard also hosted his own live music radio
Radio
Radio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space...

 program on KSLO in Opelousas, singing Cajun and country tunes while strumming his guitar in emulation of his musical hero, Hank Williams, Sr.
Hank Williams, Sr.
Hank Williams , born Hiram King Williams, was an American singer-songwriter and musician regarded as one of the most important country music artists of all time...



In the mid-1950s, however, Bernard came under the influence of rock and roll
Rock and roll
Rock and roll is a genre of popular music that originated and evolved in the United States during the late 1940s and early 1950s, primarily from a combination of African American blues, country, jazz, and gospel music...

 and rhythm and blues
Rhythm and blues
Rhythm and blues, often abbreviated to R&B, is a genre of popular African American music that originated in the 1940s. The term was originally used by record companies to describe recordings marketed predominantly to urban African Americans, at a time when "urbane, rocking, jazz based music with a...

 music, especially the sounds of Fats Domino
Fats Domino
Antoine Dominique "Fats" Domino, Jr. is an American R&B and rock and roll pianist and singer-songwriter. He was born and raised in New Orleans, Louisiana, and Creole was his first language....

 and Elvis Presley
Elvis Presley
Elvis Aaron Presley was one of the most popular American singers of the 20th century. A cultural icon, he is widely known by the single name Elvis. He is often referred to as the "King of Rock and Roll" or simply "the King"....

. Around 1957 he helped to form a rock 'n' roll band made up of fellow Opelousas teenagers. Calling themselves The Twisters, they recorded two singles for the obscure Carl label of Opelousas. The next year Bernard and his group recorded the sultry ballad "This Should Go On Forever
This Should Go On Forever
This Should Go On Forever is a popular song of the south Louisiana rock and roll genre known as swamp pop.King Karl , a black Creole swamp pop musician, composed the song around 1958. This Should Go On Forever is a popular song of the south Louisiana rock and roll genre known as swamp pop.King...

" for recordman Floyd Soileau
Floyd Soileau
James Floyd Soileau is an American record producer.Soileau was born November 2, 1938, in Faubourg, a small community between Ville Platte and Washington, Louisiana. He grew up speaking Cajun French and did not speak English until attending school at the age of 6 years...

’s Jin label
Jin Records
Jin Records is a Ville Platte, Louisiana-based swamp pop record label, although some Cajun recordings have also been issued on the label. It was started by Floyd Soileau in 1958....

 of Ville Platte, Louisiana. Leased to Argo Records
Argo Records
Argo Records was started in December of 1955 to accommodate some of the rapidly growing recording activity at Chess Records. Originally the label was called Marterry, but bandleader Ralph Marterie objected, and within a couple of months the imprint was renamed Argo.Initially, Argo offered a...

 of Chicago, the song became a national hit in 1959, propelling Bernard onto Dick Clark's American Bandstand, The Dick Clark Saturday Night Beechnut Show, and The Alan Freed
Alan Freed
Albert James "Alan" Freed , also known as Moondog, was an American disc-jockey. He became internationally known for promoting the mix of blues, country and rhythm and blues music on the radio in the United States and Europe under the name of rock and roll...

 Show, as well as onto tours with Jerry Lee Lewis
Jerry Lee Lewis
Jerry Lee Lewis is an American rock and roll and country music singer-songwriter and pianist. An early pioneer of rock and roll music, Lewis's career faltered after he married his young cousin, and he afterwards made a career extension to country and western music. He is known by the nickname 'The...

, Frankie Avalon
Frankie Avalon
Frankie Avalon is an American actor, singer, playwright, and former teen idol.-Career:By the time he was 12, Avalon was on U.S. television playing his trumpet. As a teenager he played with Bobby Rydell in Rocco and the Saints...

, Chuck Berry
Chuck Berry
Charles Edward Anderson "Chuck" Berry is an American guitarist, singer, and songwriter, and one of the pioneers of rock and roll music. With songs such as "Maybellene" , "Roll Over Beethoven" , "Rock and Roll Music" and "Johnny B...

, and B. B. King
B. B. King
Riley B. King , known by the stage name B.B. King, is an American blues guitarist and singer-songwriter.Rolling Stone magazine ranked him at No.3 on its list of the 100 greatest guitarists of all time. According to Edward M...

, among others.

A follow-up single for Argo, "You're On My Mind," backed with "My Life Is A Mystery," failed to achieve the success of his initial national release. In late 1959 Bernard signed with producer Bill Hall of Beaumont
Beaumont, Texas
Beaumont is a city in and county seat of Jefferson County, Texas, United States, within the Beaumont–Port Arthur Metropolitan Statistical Area. The city's population was 118,296 at the 2010 census. With Port Arthur and Orange, it forms the Golden Triangle, a major industrial area on the...

, Texas, who switched the artist to Mercury Records
Mercury Records
Mercury Records is a record label operating as a standalone company in the UK and as part of the Island Def Jam Motown Music Group in the US; both are subsidiaries of Universal Music Group. There is also a Mercury Records in Australia, which is a local artist and repertoire division of Universal...

, which unwisely replaced Bernard’s earthy swamp pop style with lush violin sections and female choruses. Only one minor hit, "One More Chance," emerged from these overproduced Nashville sessions.

Around 1962 Bernard left Mercury for Bill Hall's own Hall-Way label of Beaumont. Recording with local artists Johnny Winter
Johnny Winter
John Dawson "Johnny" Winter III is an American blues guitarist, singer, and producer. Best known for his late 1960s and 1970s high-energy blues-rock albums and live performances, Winter also produced three Grammy Award-winning albums for blues legend Muddy Waters...

 and Edgar Winter
Edgar Winter
Edgar Holland Winter is an American musician. He is famous for being a multi-instrumentalist. He is a highly skilled keyboardist, saxophonist and percussionist. He often plays an instrument while singing. He was most successful in the 1970s with his band, The Edgar Winter Group, notably with their...

, he released several notable tunes, including "Fais Do Do," "Who's Gonna Rock My Baby," and a rock 'n' roll version of the Cajun folksong "Allons Danser Colinda," the latter of which achieved national airplay and remains a regional favorite in south Louisiana and east Texas.

A stint in the U.S. Marine Corps boot camp
Recruit training
Recruit training, more commonly known as Basic Training and colloquially called Boot Camp, is the initial indoctrination and instruction given to new military personnel, enlisted and officer...

 interrupted Bernard's musical career, but after several months he returned to south Louisiana to form The Shondells (not to be confused with Tommy James' group) with fellow swamp pop musicians Warren Storm
Warren Storm
A talented drummer and vocalist, Warren Storm is a pioneer of the musical genre known as swamp pop, a combination of rhythm and blues, country and western, and Cajun music and black Creole music.-Background and career:...

 and Skip Stewart. (Bernard served in the Marine Corps Reserve from 1962 to 1968, reaching the rank of sergeant
Sergeant
Sergeant is a rank used in some form by most militaries, police forces, and other uniformed organizations around the world. Its origins are the Latin serviens, "one who serves", through the French term Sergent....

.) During the mid-1960s the group recorded several singles for the La Louisianne label of Lafayette
Lafayette, Louisiana
Lafayette is a city in and the parish seat of Lafayette Parish, Louisiana, United States, on the Vermilion River. The population was 120,623 at the 2010 census...

, Louisiana, and they hosted a live dance program on KLFY-TV called "Saturday Hop." This program inspired their circa 1965 album, The Shondells at the Saturday Hop, issued on La Louisianne.

During this period Bernard recorded singles for Huey Meaux's Teardrop and Copyright labels, and for Soileau's familiar Jin label. Isolated singles appeared on the Scepter
Scepter Records
Scepter Records is a record company founded in 1959 by Florence Greenberg. She had just sold Tiara Records with The Shirelles for $4000 to Decca Records. When The Shirelles didn't produce any hits for Decca, they were given back to Greenberg, who promptly signed them. By 1961 Greenberg launched a...

 and Shelby Singleton
Shelby Singleton
Shelby Singleton was an American record producer and record label owner.-Early Life:...

's SSS International labels. These sessions included notable releases such as the Chuck Berry-type rocker "Recorded in England," the Cajun two-step inspired "Papa Thibodeaux," and the doleful ballad "Congratulations To You Darling."

Bernard performed infrequently during the 1970s, but returned to his roots by releasing several country and western albums, including Country Lovin’ and Nightlights And Love Songs. He also issued the album Boogie in Black and White with Clifton Chenier
Clifton Chenier
Clifton Chenier , a Creole French-speaking native of Opelousas, Louisiana, was an eminent performer and recording artist of Zydeco, which arose from Cajun and Creole music, with R&B, jazz, and blues influences. He played the accordion and won a Grammy Award in 1983...

, considered a milestone by many because of its raucous blend of Cajun and black Creole elements. One music writer described it as "a wild and woolly rock 'n' roll set with spontaneity one normally only dreams about," while another claimed that "such a masterpiece, no doubt, spawned other 'experiments' like Wayne Toups
Wayne Toups
Wayne Toups is one of the most commercially successful American Cajun singers. He is also a songwriter.-Biography:...

' 'ZydeCajun' style or, perhaps, a Zachary Richard
Zachary Richard
Zachary Richard is a Cajun singer/songwriter and poet. His music is an innovative combination of Cajun and Zydeco musical styles.-Biography:...

 'Zach Attack,' a similar fusion of Cajun, zydeco, and R&B."

Around 1980 he recorded an album of Fats Domino favorites for Jin, titled A Lot of Dominoes, but the masters disappeared until around 1991, when the tracks were finally released (albeit only on cassette). In 2003 he recorded his first new album in over two decades. Titled Louisiana Tradition, the compact disk appeared on the CSP label of Forney, Texas, and included several new songs, as well as reworkings of vintage south Louisiana tunes like fellow swamp pop musician Bobby Charles
Bobby Charles
Bobby Charles was an American singer-songwriter.An ethnic Cajun, Charles was born as Robert Charles Guidry in Abbeville, Louisiana and grew up listening to Cajun music and the country and western music of Hank Williams...

' "Later Alligator."

In June 2006 Bernard re-recorded his spoken-word single "A Tear In The Lady's Eye," which he had originally written and recorded in 1968 as a pro-military response to anti-Vietnam War
Vietnam War
The Vietnam War was a Cold War-era military conflict that occurred in Vietnam, Laos, and Cambodia from 1 November 1955 to the fall of Saigon on 30 April 1975. This war followed the First Indochina War and was fought between North Vietnam, supported by its communist allies, and the government of...

 protestors. (The "Lady" of the song is the Statue of Liberty
Statue of Liberty
The Statue of Liberty is a colossal neoclassical sculpture on Liberty Island in New York Harbor, designed by Frédéric Bartholdi and dedicated on October 28, 1886...

.) In the revised version, however, Bernard addressed Americans who opposed the ongoing war in Iraq
Iraq
Iraq ; officially the Republic of Iraq is a country in Western Asia spanning most of the northwestern end of the Zagros mountain range, the eastern part of the Syrian Desert and the northern part of the Arabian Desert....

. At his own expense Bernard pressed a handful of CD singles containing the revision, which he distributed for airplay to select radio stations and programs, mainly in south Louisiana.

Bernard performs today only sporadically around south Louisiana, concentrating instead on his career as a disk jockey and radio advertising executive in Lafayette, Louisiana. Many of his songs have been reissued on compact disk both in the U.S. and abroad, and continue to receive much regional airplay. Significantly, younger generations of south Louisiana musicians, including C. C. Adcock
C. C. Adcock
C. C. Adcock is a rock and roll musician, noted for his cajun, zydeco, electric blues and swamp pop-influenced sound, and for his efforts to preserve and promote swamp pop music...

 and Marc Broussard
Marc Broussard
Marc Broussard is an American singer/songwriter. His style is best described as "Bayou Soul," a mix of funk, blues, R&B, rock, and pop, matched with distinct Southern roots...

, have acknowledged him as a strong musical influence.

Singles

"All Night In Jail"/"Set Me Free," Carl track numbers J8OW-1229/J8OW-1230 [issued w/o record number], 1957.

"Linda Gail"/"Little Bitty Mama," Carl track numbers H8OW-2441/H8OW-2442 [issued w/o record number], 1957.

"This Should Go On Forever"/"Pardon Mr. Gordon," Jin 105, 1958/Argo 5327, 1959.

"You're On My Mind," Argo 5338, 1959.

"One More Chance," Mercury 71507, 1959.

"Forgive," Hall 1915, 1962.

"Diggy Liggy Lo
Diggy Liggy Lo
"Diggy Liggy Lo" is a single by American country music duo Rusty & Doug. Released in 1961, their version peaked at number 14 on the Billboard Hot Country Singles chart. Doug Kershaw, one half of the duo, released a solo version of the song in 1969 that peaked at number 70 on the Billboard Hot...

," Hall 1917, 1962.

"Colinda," Hall-Way 1902, 1962.

"Fais Do-Do," Hall-Way 1906, 1962.

"Recorded In England," Arbee 101, 1965/Teardrop 3117, 1965/Scepter 12195, 1965.

"These Were Our Songs," Arbee 105, 1965.

"Congratulations To You Darling," Jin 232, 1968.

"New Orleans Jail," Jin 240, 1968.

"Papa Thibodeaux," Copyright 2316, 1968.

"Sometimes I Talk In My Sleep," Jin 325, 1975.

LPs

Rod Bernard, Jin 4007, ca. 1965.

Country Lovin, Jin 9008, 1974.

Night Lights and Love Songs, Jin 9010, 1975.

Boogie in Black and White [with Clifton Chenier], Jin 9014, 1976.

This Should Go On Forever And Other Bayou Classics, Crazy Cajun 1086, 1978.

CDs

(* = compilation)

Swamp Rock 'n' Roller, Ace [UK] CDCHD 488, 1994.*

The Essential Collection, Jin 9056, 1998.*

Cajun Blue, Edsel 593 [UK], 1999.*

Louisiana Tradition, CSP 1018, 1999.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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