Planet41 Mobi-Venture Ltd. is an India-based Mobile Value Added Services

Value-added service

A value-added service is popular as a telecommunications industry term for non-core services, or in short, all services beyond standard voice calls and fax transmissions. However, it can be used in any service industry, for services available at little or no cost, to promote their primary business...

 company, originally incorporated as "Planet 41 Entertainment Limited" in the year 2006. The company is head-quartered in Mumbai

Mumbai

Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...

, India

India

India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

. Planet41 is a Mobile content

Mobile content

Mobile content is any type of media which is viewed or used on mobile phones, like ringtones, graphics, discount offers, games, movies, and GPS navigation. As mobile phone use has grown since the mid 1990s, the significance of the devices in everyday life has grown accordingly...

 provider. It is also an applications provider for 2G

2G

2G is short for second-generation wireless telephone technology. Second generation 2G cellular telecom networks were commercially launched on the GSM standard in Finland by Radiolinja in 1991...

 as well as 3G

3G

3G or 3rd generation mobile telecommunications is a generation of standards for mobile phones and mobile telecommunication services fulfilling the International Mobile Telecommunications-2000 specifications by the International Telecommunication Union...

 mobiles. It is India's first ISO 9001:2008 company in Mobile value-added services area. Yet, it is a relatively smaller player in India's big value-added services market.

History

The company was originally incorporated as 'Planet 41 Entertainment Limited' under the Companies Act, 1956. The name of the company was later changed to its current name in the year 2008.

In June 2010, the company filed for initial public offer

Initial public offering

An initial public offering or stock market launch, is the first sale of stock by a private company to the public. It can be used by either small or large companies to raise expansion capital and become publicly traded enterprises...

 to raise Rs 50 crore to the market regulator SEBI.

Later in the same year, the company announce collaborations with RadiSys

RadiSys

RadiSys Corporation is publicly traded company that makes embedded systems and related technology, located in Hillsboro, Oregon, United States. Founded in 1987 in Oregon by former employees of Intel, the company went public in 1995...

 and Ethrix companies to deploy an integrated 3G mobile video services platform.

The co-founders of the company Somil Gupta and Sangam Gupta also hold the position of Managing Director and CEO

Chief executive officer

A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...

 of Trine Entertainment Limited, respectively.

Products and services

The company deals in the following products and services:

- Content management

Content management

Content management, or CM, is the set of processes and technologies that support the collection, managing, and publishing of information in any form or medium. In recent times this information is typically referred to as content or, to be precise, digital content...

 platforms

- WAP

Wireless Application Protocol

Wireless Application Protocol is a technical standard for accessing information over a mobile wireless network.A WAP browser is a web browser for mobile devices such as mobile phones that uses the protocol.Before the introduction of WAP, mobile service providers had limited opportunities to offer...

 content development and management

- On-device Portals

On-Device Portal

On-Device Portals allow mobile phone users to easily browse, purchase and use mobile content and services. An ODP platform enables operators to provide a consistent and branded on-device experience across their broadening portfolio of services and typically provides on-device catalogs of content...

- Caller ring back tones 

- SMS

Short message service

Short Message Service is a text messaging service component of phone, web, or mobile communication systems, using standardized communications protocols that allow the exchange of short text messages between fixed line or mobile phone devices...

 subscriptions

- Bulk SMS

Bulk messaging

Bulk Messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, enterprises, banks and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing....

 

- Video SMS 

- Video ring back tones 

- Video service Delivery Platform

- Mobile radio

Mobile Radio

This article is about professional equipment. For mobile radios used in amateur radio, see amateur radio mobile operation. Mobile radio or mobiles refer to wireless communications systems and devices which are based on radio frequencies, and where the path of communications is movable on either...

 

- Mobile music

Mobile music

Mobile music is music which is downloaded or streamed to mobile phones and played by mobile phones. Although many phones play music as ringtones, true "music phones" generally allow users to stream music or download music files over the internet via a WiFI connection or 3G cell phone connection. ...

 

- Live TV

- Mobile video comics

Mobile comic

A mobile comic is a digital comic or cartoon strip that can be purchased, downloaded, read and sometimes edited or shared with friends via mobile phones.- Overview :...

 

- Mobile dating

Mobile dating

Mobile dating services, also known as cell dating, cellular dating, or cell phone dating, allow individuals to chat, flirt, meet, and possibly become romantically involved by means of text messaging, mobile chatting, and the mobile web....

 applications

- Video Blogs 

- Video Mobile-Banking

Mobile Banking

Mobile banking is a term used for performing balance checks, account transactions, payments, credit applications and other banking transactions through a mobile device such as a mobile phone or Personal Digital Assistant . The earliest mobile banking services were offered over SMS...

 

- Video Mail

Email

Electronic mail, commonly known as email or e-mail, is a method of exchanging digital messages from an author to one or more recipients. Modern email operates across the Internet or other computer networks. Some early email systems required that the author and the recipient both be online at the...

 

- Video Conferencing through mobile

- Mobile payment

Mobile Payment

Mobile financial services, also referred to as mobile money, mobile payment, mobile banking, mobile money transfer and mobile wallet generally refer to payment services operated under financial regulation and performed from or via a mobile device....

 services

- IVVR Mobile banking

Mobile Banking

Mobile banking is a term used for performing balance checks, account transactions, payments, credit applications and other banking transactions through a mobile device such as a mobile phone or Personal Digital Assistant . The earliest mobile banking services were offered over SMS...

 

- Universal Memory Exchanger

Partial list of clients

Some of well-known clients of Planet41 are:

• Mobile operators

- Aircel

Aircel

Aircel group is a mobile phone service provider in India. It offers both prepaid and postpaid GSM cellular phone coverage throughout India. The Aircel group is a joint venture between Maxis Communications Berhad of Malaysia and Sindya Securities & Investments Private Limited, whose current...

- Airtel

- Etisalat

Etisalat

Emirates Telecommunications Corporation, branded trade name Etisalat is a UAE based telecommunications services provider, currently operating in 18 countries across Asia, the Middle East and Africa...

- Idea Cellular

Idea cellular

Idea Cellular, usually referred to as Idea, is an Indian wireless telecom company based in Mumbai, India. Idea is the 3rd largest mobile services operator in India, in revenue terms, and recorded of over 98.4 million customers as of August 2011....

- Loop Mobile

- Reliance Communications

Reliance Communications

Reliance Communications Ltd. is an Indian broadband and telecommunications company headquartered in Navi Mumbai, India. RCOM is the world's 16th largest mobile phone operator with over 144 million subscribers. Established on 2004, a subsidiary of the Reliance Group...

- Tata Teleservices

- Uninor

Uninor

Uninor is a mobile operator in India. The company holds Unified Access Service licences to offer mobile telephony services in each of India’s 22 telecom circles, and has received spectrum to roll out services in 21 of these...

- Vodafone

Vodafone

Vodafone Group Plc is a global telecommunications company headquartered in London, United Kingdom. It is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers , with around 341 million proportionate subscribers as of...

• Content Aggregators

- Big Music

- Comviva

Comviva

Comviva Technologies Ltd is one of India’s largest providers of value-added services for mobile operators and one of the top 3 providers of "integrated value added solutions" for mobile operators in rapidly growing markets...

- Phoneytunes

- Rediff.com

Rediff.com

Rediff.com India is a news, information, entertainment, and shopping portal. It was founded in 1996 as "Rediff On The NeT" and is headquartered in Mumbai, India with offices in New Delhi and New York City, USA....

- Saregama

- Shemaroo Entertainment

Shemaroo Entertainment

Shemaroo Entertainment ltd, is an Indian company and a distributor of Bollywood films. Founded in 1962, Shemaroo has worked in books, films, and television...

- Star TV

STAR TV (Asia)

Satellite Television Asian Region is an Asian TV service owned by Rupert Murdoch's News Corporation.In 2009, News Corporation restructured STAR Asia into four units – STAR India, STAR Greater China, STAR Select and Fox International Channels....

- Times Music

- Venus Records and Tapes

• Enterprise solutions

- Bharti Walmart

- Big Bazaar

Big Bazaar

Big Bazaar is a chain of hypermarket in India. Currently, there are 210 stores across 80 cities and towns in India. Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food products, general...

- NDTV

NDTV

NDTV is an Indian commercial broadcasting television network founded in 1988. It was founded by Prannoy Roy, an eminent journalist and current chairman and director of NDTV Group. NDTV currently has more than 1,000 employees producing news from over twenty locations in India...

- Pawan Hans Helicopters

Pawan Hans

Pawan Hans Helicopters Limited is a helicopter service company based in India. The operations are based at Vile Parle . Other than providing helicopter services to ONGC to its off-shore locations, this public sector company is often engaged for providing services to various state governments in...

- SBI

State Bank of India

The State Bank of India is the largest Indian banking and financial services company with its headquarters in Mumbai, India. It is state-owned. The bank traces its ancestry to British India, through the Imperial Bank of India, to the founding in 1806 of the Bank of Calcutta, making it the oldest...

Life Insurance