A pitching engine is an online platform based on crowdsourcing

Crowdsourcing

Crowdsourcing is the act of sourcing tasks traditionally performed by specific individuals to a group of people or community through an open call....

 principles. As an online marketplace, brands can upload briefs on the platform and ask the community of creatives to pitch their ideas and solutions. After the deadline is met, the brand chooses the best pitch and rewards its creator.

Pitching engines are a means to open up the creative market to all individuals including amateurs, freelancers, agencies or larger firms and allow any company or organisations to invite anyone around the world to offer them creative solutions.

Currently the major pitching engines are being used by businesses looking for logo designs, website designs, product concepts, print advertisements, TV storyboards and developing marketing solutions.

Examples of pitching engines are crowdSPRING

Crowdspring

Crowdspring is one of the largest marketplaces in the world for crowdsourced creative services. Entrepreneurs, small businesses, startups, big Brands and agencies who need a custom logo design, website design, other graphic design, industrial design or copywriting post what they need, when they...

, and Zooppa

Zooppa

Zooppa is a global social network for creative talent that partners with companies to launch user-generated advertising campaigns. Inspired by the principles of crowdsourcing, Zooppa’s website hosts brand sponsored advertising competitions. In competition for cash prizes, members submit their...

.

See also

• Crowdsourcing
  Crowdsourcing
  Crowdsourcing is the act of sourcing tasks traditionally performed by specific individuals to a group of people or community through an open call....
  
  
• Marketing
  Marketing
  Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
  
  
• Web 2.0
  Web 2.0
  The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web...
  
  
• Social media
  Social media
  The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...
  
  
• Brand
  Brand
  The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
  
  
• Brand Management
  Brand management
  Brand management is the application of marketing techniques to a specific product, product line, or brand.The discipline of brand management was started at Procter & Gamble as a result of a famous memo by Neil H...
  
  
• Graphic Designer
  Graphic designer
  A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed or electronic media, such as brochures and...
  
  
• Creativity
  Creativity
  Creativity refers to the phenomenon whereby a person creates something new that has some kind of value. What counts as "new" may be in reference to the individual creator, or to the society or domain within which the novelty occurs...
  
  
• Brainstorming
  Brainstorming
  Brainstorming is a group creativity technique by which a group tries to find a solution for a specific problem by gathering a list of ideas spontaneously contributed by its members...
  
  
• Logo
  Logo
  A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition...
  
  
• Graphic Design
  Graphic design
  Graphic design is a creative process – most often involving a client and a designer and usually completed in conjunction with producers of form – undertaken in order to convey a specific message to a targeted audience...
  
   
• Advertising
  Advertising
  Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...