Zooppa is a global social network

Social network

A social network is a social structure made up of individuals called "nodes", which are tied by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.Social...

 for creative talent that partners with companies to launch user-generated advertising

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 campaigns. Inspired by the principles of crowdsourcing

Crowdsourcing

Crowdsourcing is the act of sourcing tasks traditionally performed by specific individuals to a group of people or community through an open call....

, Zooppa’s website hosts brand sponsored advertising competitions. In competition for cash prizes, members submit their original ads in response to a company's creative brief. These ads can take various formats including video, print, banners, concepts, and radio.

Zooppa was founded in Italy

Italy

Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

, and launched in the U.S. in 2008. Its global headquarters is located in Seattle, Washington.

Today Zooppa has over 109,000 members. Its clients include Google

Google

Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...

, Nike

Nike, Inc.

Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...

, Hershey’s, General Mills

General Mills

General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green...

, Microsoft

Microsoft

Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

, NBC Universal

NBC Universal

NBCUniversal Media, LLC is a media and entertainment company engaged in the production and marketing of entertainment, news, and information products and services to a global customer base...

, Zinio

Zinio

Zinio is a publishing technology and services company, which provides sales and distribution of printed material in digital format including magazines, books, catalogs, newsletters and research...

, and Mini Cooper, among others.

See also

• Pitching engine
  Pitching engine
  A pitching engine is an online platform based on crowdsourcing principles. As an online marketplace, brands can upload briefs on the platform and ask the community of creatives to pitch their ideas and solutions...
  
  
• List of crowdsourcing projects
• List of social networking websites