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Peperami is a pork sausage snack manufactured by Unilever
Unilever

Unilever is a multi-national corporation, formed of United Kingdom-Netherlands parentage that owns many of the world's consumer product brand names in foods, beverages, cleaning agents and personal care products....
 in Germany
Germany

Germany , officially the Federal Republic of Germany , is a country in Central Europe. It is bordered to the north by the North Sea, Denmark, and the Baltic Sea; to the east by Poland and the Czech Republic; to the south by Austria and Switzerland; and to the west by France, Luxembourg, Belgium, and the Netherlands....
. According to Unilever, it was first shipped to the UK by accident in a container which was supposed to be carrying pâté
Pâté

P?t? is a mixture of minced meat and fat in the form of spreadable paste, generally made from a finely ground or chunky mixture of meats and liver, and often with additional fat, vegetables, herbs, spices or wine....
. The company decided to attempt to sell the shipment to the UK market under the brand name 'Peperami'. Several new varieties have been introduced over the years with varying degrees of success.

In 2007 to try to retain appeal to an ever more health conscious market the manufacturers of Peperami revised the formula to produce a product with a reduction in fat, saturated fat, and salt content.




brand is advertised by "the animal" ("That crazy wee fella"), voiced by Adrian Edmondson
Adrian Edmondson

Adrian Charles "Ade" Edmondson is an England actor, comedian, film director and writer. He is probably best known for his comedic roles as the stereotypical violent punk rocker Vyvyan Basterd in The Young Ones , and Eddie Hitler in Bottom , which he also wrote together with co-star Rik Mayall, his long-time double act....
.






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Encyclopedia


Peperami is a pork sausage snack manufactured by Unilever
Unilever

Unilever is a multi-national corporation, formed of United Kingdom-Netherlands parentage that owns many of the world's consumer product brand names in foods, beverages, cleaning agents and personal care products....
 in Germany
Germany

Germany , officially the Federal Republic of Germany , is a country in Central Europe. It is bordered to the north by the North Sea, Denmark, and the Baltic Sea; to the east by Poland and the Czech Republic; to the south by Austria and Switzerland; and to the west by France, Luxembourg, Belgium, and the Netherlands....
. According to Unilever, it was first shipped to the UK by accident in a container which was supposed to be carrying pâté
Pâté

P?t? is a mixture of minced meat and fat in the form of spreadable paste, generally made from a finely ground or chunky mixture of meats and liver, and often with additional fat, vegetables, herbs, spices or wine....
. The company decided to attempt to sell the shipment to the UK market under the brand name 'Peperami'. Several new varieties have been introduced over the years with varying degrees of success.

In 2007 to try to retain appeal to an ever more health conscious market the manufacturers of Peperami revised the formula to produce a product with a reduction in fat, saturated fat, and salt content.

Main types

  • Original, sold in a green packet (available in regular and snack size types). Spiciness: Mild.
  • Hot, sold in a red packet (available in regular and snack size types). Spiciness: Hot.
  • Firestick, sold in a black packet (available in regular only). Spiciness: Extremely Hot.
  • Barbecue, sold in a purple packet (available in regular only) Spiciness: Mild.
  • Wideboy, sold in a green packet and the same flavour as Original; only wider in dimension.


Different variants

  • Peperami Dunkers, a snack-size sausage with a dipping sauce
  • Peperami Sarni, a handheld snack with sausage, tomato sauce ,and cheese, wrapped in soft bread
  • Canniballs, a sausage wrapped in crusty brown bread
  • Peperami Noodles, a snack similar to Super Noodles
    Super Noodles

    Super Noodles are a dehydrated instant noodle snack, made by Batchelors in the United Kingdom and sold under the McDonnells brand in the Republic of Ireland....
     which comes with Peperami slices and powdered flavouring.


Discontinued variants

  • Cheesy Peperami, sold in an orange packet; a version of the Original pepperami but made entirely from a "spicy" processed cheese
  • Peperami in a Roll, sold a green packet; an Original Peperami wrapped in hard bread
  • Gobbler, sold in a purple packet; a turkey-flavoured version of the Original


Advertising

The brand is advertised by "the animal" ("That crazy wee fella"), voiced by Adrian Edmondson
Adrian Edmondson

Adrian Charles "Ade" Edmondson is an England actor, comedian, film director and writer. He is probably best known for his comedic roles as the stereotypical violent punk rocker Vyvyan Basterd in The Young Ones , and Eddie Hitler in Bottom , which he also wrote together with co-star Rik Mayall, his long-time double act....
. The product is marketed as The Spicy Meat Snack with the slogan "Peperami: It's a Bit of an Animal". The snack size types are marketed under the tagline "Peperami Mini: It's a Little Bit of an Animal" (changed to "Peperami Lunchbox Minis: It's a Little Bit of an Animal"). The hot variety is marketed with the tagline "Peperami Hot: It's a Fiery Peperami". The fire stick variety is marketed with the tagline "Peperami Firestick: It's a Red Hot Peperami". The noodles are marketed with the tagline "Peperami Noodles: It's Peperami, Gone a Bit Noodles". A video game, Animal
Animal (video game)

Animal is a video game starring the Peperami character, voiced by Ade Edmondson. It is a point-and-click adventure puzzle game that also includes a 'shoot 'em up' component, called 'eat-em-up' since the game is set in a universe in which food products are personified....
, was made featuring the Peperami character.

Meat content


Peperami Original is generally made with 37.5g of meat for every 25g of sausage and Peperami Wideboy is made from 60g of meat per 40g sausage. This is due to weight loss when the meat is dried, from the loss of moisture in the meat.

Fat content


  • Peperami Original are 44% fat.
  • Peperami Wideboy are 49% fat.
  • Peperami Hot are 44% fat.
  • Peperami Firestick are 44% fat.
  • Peperami Mini are 30% fat.


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