PassmoreLab
Encyclopedia
PassmoreLab is a San Diego-based stereoscopic 3D film studio that specializes in conversion of 2D films to 3D format
, native 3D film productions, and 3D film distribution.
and feature films. It also has a separate distribution and sales division that licenses 3D content to independent theaters, science centers, museums, planetarium
, 3D television
broadcasts, and 3D mobile devices.
PassmoreLab licenses its conversion technology and also converts films “in-house.” Films Passmore has worked on include Plan 9 From Outer Space
, the restored, colorized version of Night of the Living Dead
, Iron Doors, The Nutcracker in 3D
, and Ocean Voyagers narrated by Meryl Streep
. The company also does production for music videos and has worked alongside Osaka Popstar
, Slash
, Plain White T's
, Semi Precious Weapons
, and Linkin Park
.
. Passmore then expanded its work to include stereoscopic microscopy
. The company began converting Ripley
’s film archives into 3D format. The company produced a music video
with Sammy Hagar
, won several awards at the inaugural 3-D Film & Interactive Festival (3DFF) held in Orlando
and Cocoa Beach, Florida
. and converted the film Night of the Living Dead
into 3D format.
In 2009, PassmoreLab converted MGM Studios simulator ride Stargate 3000 from 2D to 3D. and with its conversion of Anthony Lucas' 1999 claymation film Slim Pickings, became the first in the industry to convert clay animation to 3D.
In 2009 ABC News
Nightline
interviewed company founder Greg Passmore about his new science documentary "The Extreme Nature of Bats". PassmoreLab also completed and premiered their 3D conversion of Night of the Living Dead, Now in 3D! at the Hollywood Forever Cemetery
as a part of the 5th Annual Johnny Ramone
Memorial Tribute.
In 2010, PassmoreLab held the world premiere of its psychological thriller
feature film
Iron Doors 3D. The film won 'Best 3D Feature Film' (Narrative) at the Hollywood 3D Film Festival, and then screened at the Raindance Film Festival
in London
, the HOF Film Festival in Munich
, and American Film Market
in Los Angeles. Also in 2010, Passmore completed the first-ever 3D music video for Slash
's By the Sword
with Andrew Stockdale
, and Beautiful Dangerous with Fergie. as well as completing 3D music videos for Linkin Park
's Waiting for the End
, and for Hollywood Records
' Plain White T's
Rhythm of Love
. PassmoreLab also became the first content provider to broadcast a 3D title, by sharing Slash
’s By the Sword
music video on Rogers Communications
3DTV Cable Channel, and announced their partnership with Feodor Pitcairn Productions to create Ocean Voyagers in 3D. Passmore film Night of the Living Dead, Now in 3D! began its theatrical run with National Amusements
in the US and UK. The lab's film The Extreme Nature of Bats won the award for 'Best Short Documentary' at the Arizona Underground Film Festival and the award for 'Best Cinematography' at the Dark Carnival Film Festival in Bloomington, Illinois
, and premiered in Transylvania
on Halloween
as a moving theatre ride. PassmoreLab also completed 3D production on Ed Wood's horror film
Plan 9 From Outer Space
, and presented Night of the Living Dead in 3D. 2010 also had PassmoreLab signing a $200 million 3D conversion deal with Grizzly Adams Productions, completing their tutorial video Shooting 3D for beginner filmmakers, premiering Physics of Surfing at the 3D Film Festival in Hollywood, and selling Microworlds to Discovery Channel
3D
.
In 2011, PassmoreLab announced a 2-Year content licensing deal with NVIDIA
for new web-based content portal deliver. In March 2011, the company debuted their 3D music videos and science adventure content at CeBIT Live
in Hannover, Germany, and Plan 9 from Outer Space, Now in 3D! premiered at the Cinequest Film Festival
in San Jose
. In May 2011, PassmoreLab announced conversion of the Starfish Cove
animated series and in June the company finished conversion of Feodor Pitcairn’s Ocean Voyagers, and Linkin Park’s Transformers: Dark of the Moon theme song, "Iridescent", which has screened in select theaters nationwide. In July of 2011, Nintendo
premiered PassmoreLab's 3D animated short film, "Sunday Jog", as part of an initiative to help launch the Nintendo 3DS'
3D streaming service, Nintendo Video.
Also in July, Passmorelab, in conjunction with The Collective, converted Memphis High's latest music video, Criminal Love, into 3D.
2D to 3D Conversion
2D to 3D Video Conversion is a process of transformation that is applied to the original video stream in its decompressed form in order to create a video stream that has apparent depth to it when viewed using one of the existing 3D video playback technologies....
, native 3D film productions, and 3D film distribution.
Background
As an independent film production company, PassmoreLab produces its own 3D films, including science and nature shorts, broadcast television programming, and documentaryDocumentary
A documentary is a creative work of non-fiction, including:* Documentary film, including television* Radio documentary* Documentary photographyRelated terms include:...
and feature films. It also has a separate distribution and sales division that licenses 3D content to independent theaters, science centers, museums, planetarium
Planetarium
A planetarium is a theatre built primarily for presenting educational and entertaining shows about astronomy and the night sky, or for training in celestial navigation...
, 3D television
3D television
A 3D television is a television set that employs techniques of 3D presentation, such as stereoscopic capture, multi-view capture, or 2D-plus-depth, and a 3D display – a special viewing device to project a television program into a realistic three-dimensional field.- History :In the late-1890's,...
broadcasts, and 3D mobile devices.
PassmoreLab licenses its conversion technology and also converts films “in-house.” Films Passmore has worked on include Plan 9 From Outer Space
Plan 9 from Outer Space
Plan 9 from Outer Space is a 1959 science fiction film written and directed by Edward D. Wood, Jr. The film features Gregory Walcott, Mona McKinnon, Tor Johnson and Maila "Vampira" Nurmi...
, the restored, colorized version of Night of the Living Dead
Night of the Living Dead
Night of the Living Dead is a 1968 American independent black-and-white zombie film and cult film directed by George A. Romero, starring Duane Jones, Judith O'Dea and Karl Hardman. It premiered on October 1, 1968, and was completed on a USD$114,000 budget. After decades of cinematic re-releases, it...
, Iron Doors, The Nutcracker in 3D
The Nutcracker in 3D
The Nutcracker in 3D is a 2010 3D fantasy film adaption of the ballet The Nutcracker, directed by Andrei Konchalovsky. The film met with universally negative reviews from critics upon its release, and became a failure at the box office.-Plot:...
, and Ocean Voyagers narrated by Meryl Streep
Meryl Streep
Mary Louise "Meryl" Streep is an American actress who has worked in theatre, television and film.Streep made her professional stage debut in 1971's The Playboy of Seville, before her screen debut in the television movie The Deadliest Season in 1977. In that same year, she made her film debut with...
. The company also does production for music videos and has worked alongside Osaka Popstar
Osaka Popstar
Osaka Popstar is a pop punk supergroup formed in 2006 by New Yorker John Cafiero. Cafiero wanted an outlet to express his music but also incorporate his love for Japanese anime. In 2006, Cafiero teamed up with several well known punk rock artists to create the anime based punk group, Osaka Popstar....
, Slash
Slash (musician)
Saul Hudson , known by his stage name Slash, is a British-American musician and songwriter. He is best known as the former lead guitarist of the American hard rock band Guns N' Roses, with whom he achieved worldwide success in the late 1980s and early 1990s. During his later years with Guns N'...
, Plain White T's
Plain White T's
Plain White T's is an American Pop rock band from Chicago, Illinois. Formed in 1997 by high school friends Tom Higgenson and Ken Fletcher, the group had a mostly underground following in Chicago basements, clubs, and bars in its early years, and underwent numerous personnel changes.The band is best...
, Semi Precious Weapons
Semi Precious Weapons
Semi Precious Weapons is a rock band from New York City consisting of Justin Tranter on vocals, Stevy Pyne on guitar, Cole Whittle on bass and Dan Crean on drums. Pyne replaced former guitarist, Aaron Lee Tasjan, in November 2008...
, and Linkin Park
Linkin Park
Linkin Park is an American rock band from Agoura Hills, California. Formed in 1996, the band rose to international fame with their debut album, Hybrid Theory, which was certified Diamond by the RIAA in 2005 and multi-platinum in several other countries...
.
History
In 2007, PassmoreLab announced development of its prototype multi-camera array, and by 2008 the lab had created a 3D documentary film on Burning ManBurning Man
Burning Man is a week-long annual event held in the Black Rock Desert in northern Nevada, in the United States. The event starts on the Monday before the American Labor Day holiday, and ends on the holiday itself. It takes its name from the ritual burning of a large wooden effigy on Saturday evening...
. Passmore then expanded its work to include stereoscopic microscopy
Microscopy
Microscopy is the technical field of using microscopes to view samples and objects that cannot be seen with the unaided eye...
. The company began converting Ripley
Ripley's Believe It or Not!
Ripley's Believe It or Not! is a franchise, founded by Robert Ripley, which deals in bizarre events and items so strange and unusual that readers might question the claims...
’s film archives into 3D format. The company produced a music video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...
with Sammy Hagar
Sammy Hagar
Sam Roy "Sammy" Hagar , also known as The Red Rocker, is an American rock singer, guitarist, and songwriter. Also sings Country Music....
, won several awards at the inaugural 3-D Film & Interactive Festival (3DFF) held in Orlando
Orlando
Orlando is a major city in the U.S. state of Florida.Orlando may also refer to-Places:* in Florida** Orlando, a major city** Greater Orlando, the 27th-largest metropolitan area in the United States...
and Cocoa Beach, Florida
Cocoa Beach, Florida
Cocoa Beach is a city in Brevard County, Florida, United States. The population was 12,482 at the 2000 census. According to the U.S. Census Bureau estimates of 2008, the city had a population of 11,920...
. and converted the film Night of the Living Dead
Night of the Living Dead
Night of the Living Dead is a 1968 American independent black-and-white zombie film and cult film directed by George A. Romero, starring Duane Jones, Judith O'Dea and Karl Hardman. It premiered on October 1, 1968, and was completed on a USD$114,000 budget. After decades of cinematic re-releases, it...
into 3D format.
In 2009, PassmoreLab converted MGM Studios simulator ride Stargate 3000 from 2D to 3D. and with its conversion of Anthony Lucas' 1999 claymation film Slim Pickings, became the first in the industry to convert clay animation to 3D.
In 2009 ABC News
ABC News
ABC News is the news gathering and broadcasting division of American broadcast television network ABC, a subsidiary of The Walt Disney Company...
Nightline
Nightline
Nightline, or ABC News Nightline is a late-night news program broadcast by ABC in the United States, and has a franchised formula to other networks and stations elsewhere in the world. It airs weeknights, usually for 31 minutes. Created by Roone Arledge, the program featured Ted Koppel as its main...
interviewed company founder Greg Passmore about his new science documentary "The Extreme Nature of Bats". PassmoreLab also completed and premiered their 3D conversion of Night of the Living Dead, Now in 3D! at the Hollywood Forever Cemetery
Hollywood Forever Cemetery
Hollywood Forever Cemetery, originally called Hollywood Memorial Park Cemetery, is one of the oldest cemeteries in Los Angeles, California. It is located at 6000 Santa Monica Boulevard in the Hollywood...
as a part of the 5th Annual Johnny Ramone
Johnny Ramone
John William Cummings , better known by his stage name Johnny Ramone, was an American guitarist and songwriter, best known for being the guitarist for the punk rock band the Ramones. He was a founding member of the band, and remained a member throughout the band's entire career...
Memorial Tribute.
In 2010, PassmoreLab held the world premiere of its psychological thriller
Psychological thriller
Psychological thriller is a specific sub-genre of the broad ranged thriller with heavy focus on characters. However, it often incorporates elements from the mystery and drama genre, along with the typical traits of the thriller genre...
feature film
Feature film
In the film industry, a feature film is a film production made for initial distribution in theaters and being the main attraction of the screening, rather than a short film screened before it; a full length movie...
Iron Doors 3D. The film won 'Best 3D Feature Film' (Narrative) at the Hollywood 3D Film Festival, and then screened at the Raindance Film Festival
Raindance Film Festival
Raindance is an independent film festival and film school that operates from various cities including: London, New York, Vancouver, Toronto, Montreal, Budapest, Berlin and Brussels...
in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, the HOF Film Festival in Munich
Munich
Munich The city's motto is "" . Before 2006, it was "Weltstadt mit Herz" . Its native name, , is derived from the Old High German Munichen, meaning "by the monks' place". The city's name derives from the monks of the Benedictine order who founded the city; hence the monk depicted on the city's coat...
, and American Film Market
American Film Market
The American Film Market is a film industry event held each year at the beginning of November in Santa Monica, California. About 8,000 people attend the eight day event to network and to sell and acquire films...
in Los Angeles. Also in 2010, Passmore completed the first-ever 3D music video for Slash
Slash (musician)
Saul Hudson , known by his stage name Slash, is a British-American musician and songwriter. He is best known as the former lead guitarist of the American hard rock band Guns N' Roses, with whom he achieved worldwide success in the late 1980s and early 1990s. During his later years with Guns N'...
's By the Sword
By the Sword (song)
"By the Sword" is the first official single from the album Slash by current Velvet Revolver and former Guns N' Roses lead guitarist Slash. It features Andrew Stockdale of Wolfmother on vocals and was released as a digital single on March 16, 2010. It was released in the UK on March 28, 2010...
with Andrew Stockdale
Andrew Stockdale
Andrew James Stockdale is an Australian hard rock musician, he is the lead singer, lead guitarist and the only mainstay member of the rock band, Wolfmother which formed in 2000. In 2007, alongside his Wolfmother band mates, he won 'Songwriter of the Year' at the APRA Awards...
, and Beautiful Dangerous with Fergie. as well as completing 3D music videos for Linkin Park
Linkin Park
Linkin Park is an American rock band from Agoura Hills, California. Formed in 1996, the band rose to international fame with their debut album, Hybrid Theory, which was certified Diamond by the RIAA in 2005 and multi-platinum in several other countries...
's Waiting for the End
Waiting for the End
"Waiting for the End" is a song by American rock band Linkin Park, released on October 1, 2010. It is the second single from their fourth studio album, A Thousand Suns, which was released on September 14, 2010...
, and for Hollywood Records
Hollywood Records
Hollywood Records is an American record label owned by Disney Music Group, a subsidiary of the Walt Disney Company.-History:Hollywood Records was founded in 1989 by then-Disney CEO Michael Eisner with the idea of expanding the music operations of the company and to develop and promote...
' Plain White T's
Plain White T's
Plain White T's is an American Pop rock band from Chicago, Illinois. Formed in 1997 by high school friends Tom Higgenson and Ken Fletcher, the group had a mostly underground following in Chicago basements, clubs, and bars in its early years, and underwent numerous personnel changes.The band is best...
Rhythm of Love
Rhythm of Love (Plain White T's song)
"Rhythm of Love" is a single by the Plain White T's. It is the first single from their third studio album Wonders of the Younger. The song debuted at number 96 on the Billboard Hot 100...
. PassmoreLab also became the first content provider to broadcast a 3D title, by sharing Slash
Slash (musician)
Saul Hudson , known by his stage name Slash, is a British-American musician and songwriter. He is best known as the former lead guitarist of the American hard rock band Guns N' Roses, with whom he achieved worldwide success in the late 1980s and early 1990s. During his later years with Guns N'...
’s By the Sword
By the Sword (song)
"By the Sword" is the first official single from the album Slash by current Velvet Revolver and former Guns N' Roses lead guitarist Slash. It features Andrew Stockdale of Wolfmother on vocals and was released as a digital single on March 16, 2010. It was released in the UK on March 28, 2010...
music video on Rogers Communications
Rogers Communications
Rogers Communications Inc. is one of Canada's largest communications companies, particularly in the field of wireless communications, cable television, home phone and internet with additional telecommunications and mass media assets...
3DTV Cable Channel, and announced their partnership with Feodor Pitcairn Productions to create Ocean Voyagers in 3D. Passmore film Night of the Living Dead, Now in 3D! began its theatrical run with National Amusements
National Amusements
National Amusements, Inc. is a privately owned theatre company based in Dedham, Massachusetts, USA. The company was founded in 1936 as the Northeast Theatre Corporation by Michael Redstone....
in the US and UK. The lab's film The Extreme Nature of Bats won the award for 'Best Short Documentary' at the Arizona Underground Film Festival and the award for 'Best Cinematography' at the Dark Carnival Film Festival in Bloomington, Illinois
Bloomington, Illinois
Bloomington is a city in McLean County, Illinois, United States and the county seat. It is adjacent to Normal, Illinois, and is the more populous of the two principal municipalities of the Bloomington-Normal metropolitan area...
, and premiered in Transylvania
Transylvania
Transylvania is a historical region in the central part of Romania. Bounded on the east and south by the Carpathian mountain range, historical Transylvania extended in the west to the Apuseni Mountains; however, the term sometimes encompasses not only Transylvania proper, but also the historical...
on Halloween
Halloween
Hallowe'en , also known as Halloween or All Hallows' Eve, is a yearly holiday observed around the world on October 31, the night before All Saints' Day...
as a moving theatre ride. PassmoreLab also completed 3D production on Ed Wood's horror film
Horror film
Horror films seek to elicit a negative emotional reaction from viewers by playing on the audience's most primal fears. They often feature scenes that startle the viewer through the means of macabre and the supernatural, thus frequently overlapping with the fantasy and science fiction genres...
Plan 9 From Outer Space
Plan 9 from Outer Space
Plan 9 from Outer Space is a 1959 science fiction film written and directed by Edward D. Wood, Jr. The film features Gregory Walcott, Mona McKinnon, Tor Johnson and Maila "Vampira" Nurmi...
, and presented Night of the Living Dead in 3D. 2010 also had PassmoreLab signing a $200 million 3D conversion deal with Grizzly Adams Productions, completing their tutorial video Shooting 3D for beginner filmmakers, premiering Physics of Surfing at the 3D Film Festival in Hollywood, and selling Microworlds to Discovery Channel
Discovery Channel
Discovery Channel is an American satellite and cable specialty channel , founded by John Hendricks and distributed by Discovery Communications. It is a publicly traded company run by CEO David Zaslav...
3D
3D television
A 3D television is a television set that employs techniques of 3D presentation, such as stereoscopic capture, multi-view capture, or 2D-plus-depth, and a 3D display – a special viewing device to project a television program into a realistic three-dimensional field.- History :In the late-1890's,...
.
In 2011, PassmoreLab announced a 2-Year content licensing deal with NVIDIA
NVIDIA
Nvidia is an American global technology company based in Santa Clara, California. Nvidia is best known for its graphics processors . Nvidia and chief rival AMD Graphics Techonologies have dominated the high performance GPU market, pushing other manufacturers to smaller, niche roles...
for new web-based content portal deliver. In March 2011, the company debuted their 3D music videos and science adventure content at CeBIT Live
CeBIT
CeBIT is the world's largest and most international computer expo. CeBIT is held each year on the world's largest fairground in Hanover, Germany, and is a barometer of the state of the art in information technology...
in Hannover, Germany, and Plan 9 from Outer Space, Now in 3D! premiered at the Cinequest Film Festival
Cinequest Film Festival
The Cinequest Film Festival is an annual independent film festival held in San Jose, California. The festival highlights the work of new film makers....
in San Jose
San Jose, California
San Jose is the third-largest city in California, the tenth-largest in the U.S., and the county seat of Santa Clara County which is located at the southern end of San Francisco Bay...
. In May 2011, PassmoreLab announced conversion of the Starfish Cove
Starfish Cove
Starfish Cove is a small cove close north of Balin Point on the east side of Signy Island in the South Orkney Islands. Roughly surveyed in 1933 by DI personnel. So named by the Falkland Islands Dependencies Survey , following their survey of 1947, because of the large number of starfish in the...
animated series and in June the company finished conversion of Feodor Pitcairn’s Ocean Voyagers, and Linkin Park’s Transformers: Dark of the Moon theme song, "Iridescent", which has screened in select theaters nationwide. In July of 2011, Nintendo
Nintendo
is a multinational corporation located in Kyoto, Japan. Founded on September 23, 1889 by Fusajiro Yamauchi, it produced handmade hanafuda cards. By 1963, the company had tried several small niche businesses, such as a cab company and a love hotel....
premiered PassmoreLab's 3D animated short film, "Sunday Jog", as part of an initiative to help launch the Nintendo 3DS'
Nintendo 3DS
The is a portable game console produced by Nintendo. The autostereoscopic device is able to project stereoscopic 3D effects without the use of 3D glasses or any additional accessories. The Nintendo 3DS features backward compatibility with Nintendo DS series software, including Nintendo DSi software...
3D streaming service, Nintendo Video.
Also in July, Passmorelab, in conjunction with The Collective, converted Memphis High's latest music video, Criminal Love, into 3D.