Paddle Pop
Encyclopedia
A Paddle Pop is a milk-based frozen dairy snack made by Streets
Streets (ice cream)
Streets Ice-cream is an Australian ice-cream brand owned by the multi-national company, Unilever.Streets was founded in Corrimal, New South Wales in the 1930s by Edwin 'Ted' Street and Gordon Rider and is now Australia's largest ice-cream manufacturer. Products were manufactured at a factory in the...

 and sold in Australia and New Zealand and few other countries. It is held for eating by a wooden stick which protrudes at the base and is known as a Paddle Pop stick (used commonly for arts and crafts and known also as a popsicle
Popsicle
Popsicle is the most popular brand of ice pop in the United States and Canada. The first ice pop was created by accident in 1905 when 11-year-old Frank Epperson left a cup of soda on his porch in cold weather overnight. The next morning he went to go get the soda and it was frozen, so he put two...

 stick or craft stick). The brand has a mascot known as the Paddle Pop lion who appears on the product wrapper.
From its launch in 1953 by Ronald Street, the popularity of Paddle Pops mean that it is one of the best known brands in Australia. It is Streets Icecream's biggest volume item with $70 million annual turnover.

History

Launched to the public in 1953 the brand had a 50 year anniversary in 2004 at which point it was one of the best known brands in Australia.
In 2005 there was a spin off product which was the Paddle Pop flavour in a dairy snack form. Since 2000, Paddle Pops have been produced in China.
Paddle Pops is now available in twenty countries, although other countries may sell them under different brands from Streets' Heartbrand sister companies, Wall's
Wall's
Wall's may refer to:*Wall's ice cream*Wall's sausages*Wall Drug...

 and HB Ice Cream.

Streets came to media attention in 2010 when they reduced the size of the Paddle Pop by 15%. Streets claimed that this was to make them healthier but others attribute it to food inflation.

Product Information

Over 100 flavours of Paddle Pop have been sold.

Current flavours are:
  • Rainbow
    Rainbow
    A rainbow is an optical and meteorological phenomenon that causes a spectrum of light to appear in the sky when the Sun shines on to droplets of moisture in the Earth's atmosphere. It takes the form of a multicoloured arc...

  • Chocolate
    Chocolate
    Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...

  • Banana
    Banana
    Banana is the common name for herbaceous plants of the genus Musa and for the fruit they produce. Bananas come in a variety of sizes and colors when ripe, including yellow, purple, and red....

  • Caramel
    Caramel
    Caramel is a beige to dark-brown confection made by heating any of a variety of sugars. It is used as a flavoring in puddings and desserts, as a filling in bonbons, and as a topping for ice cream, custard and coffee....



Previous limited edition flavours have included "Mud Puddle" (Vanilla with chocolate sauce centre), Choc-Mint, Moo, Solar flare ( Orange and berry) and Coffee

Other discontinued flavours include Vanilla, Strawberry and Bubble Gum.
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