Onida Electronics
Encyclopedia
Onida is an electronics brand, based in India
. It was established as "MIRC Electronics" in 1981.
. In 1982, Onida started assembling television
sets at their factory in Andheri, Mumbai
. Since then, Onida has evolved into a multi-product company in the consumer durables and appliances sector. Onida achieved a 100% growth in ACs and microwave oven
s and a 40% growth in washing machine
s last year. ONIDA came out with the famous caption 'Neighbour's envy, Owner's Pride', another popular theme of the ads was a devil
complete with horns and tail in the 1980s. The devil was replaced by a married couple- Siddharth and Ritu.
Onida has a network of 33 branch offices, 208 Customer Relation Centers and 41 depots spread across India. As on 31 March 2005, Onida had a market capitalization of 301.46 crore
.
Mirc Electronics won an “Award for Excellence in Electronics” in 1999, from the Ministry of Information Technology, Government of India
.
Onida with its Sales & Marketing office in Dubai reported a 215 per cent export growth in two years, setting the base for an increased robust international presence.
The shipments to the Gulf contribute almost 65 per cent of Onida's export revenue, while shipments to the fast growing East African market (Uganda
, Tanzania
, Kenya
and Ethiopia
) and the SAARC countries accounted for 16 per cent of export revenues.
In addition to the Gulf countries ONIDA has a presence in Russia
, Ukraine
and neighboring CIS countries.
Apart from Television Exports to Russia
, Onida also exports DVD Players and High end LCD Televisions.
Ranked 34th Most trusted brands in India according to The Brand Trust Report
published by Trust Research Advisory.
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
. It was established as "MIRC Electronics" in 1981.
History
Onida was started by G.L. Mirchandani and Vijay Mansukhani in 1981 in MumbaiMumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...
. In 1982, Onida started assembling television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
sets at their factory in Andheri, Mumbai
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...
. Since then, Onida has evolved into a multi-product company in the consumer durables and appliances sector. Onida achieved a 100% growth in ACs and microwave oven
Microwave oven
A microwave oven is a kitchen appliance that heats food by dielectric heating, using microwave radiation to heat polarized molecules within the food...
s and a 40% growth in washing machine
Washing machine
A washing machine is a machine designed to wash laundry, such as clothing, towels and sheets...
s last year. ONIDA came out with the famous caption 'Neighbour's envy, Owner's Pride', another popular theme of the ads was a devil
Devil
The Devil is believed in many religions and cultures to be a powerful, supernatural entity that is the personification of evil and the enemy of God and humankind. The nature of the role varies greatly...
complete with horns and tail in the 1980s. The devil was replaced by a married couple- Siddharth and Ritu.
Onida has a network of 33 branch offices, 208 Customer Relation Centers and 41 depots spread across India. As on 31 March 2005, Onida had a market capitalization of 301.46 crore
Crore
A crore is a unit in the Indian number system equal to ten million , or 100 lakhs. It is widely used in India, Bangladesh, Nepal, and Pakistan....
.
Mirc Electronics won an “Award for Excellence in Electronics” in 1999, from the Ministry of Information Technology, Government of India
Government of India
The Government of India, officially known as the Union Government, and also known as the Central Government, was established by the Constitution of India, and is the governing authority of the union of 28 states and seven union territories, collectively called the Republic of India...
.
Onida with its Sales & Marketing office in Dubai reported a 215 per cent export growth in two years, setting the base for an increased robust international presence.
The shipments to the Gulf contribute almost 65 per cent of Onida's export revenue, while shipments to the fast growing East African market (Uganda
Uganda
Uganda , officially the Republic of Uganda, is a landlocked country in East Africa. Uganda is also known as the "Pearl of Africa". It is bordered on the east by Kenya, on the north by South Sudan, on the west by the Democratic Republic of the Congo, on the southwest by Rwanda, and on the south by...
, Tanzania
Tanzania
The United Republic of Tanzania is a country in East Africa bordered by Kenya and Uganda to the north, Rwanda, Burundi, and the Democratic Republic of the Congo to the west, and Zambia, Malawi, and Mozambique to the south. The country's eastern borders lie on the Indian Ocean.Tanzania is a state...
, Kenya
Kenya
Kenya , officially known as the Republic of Kenya, is a country in East Africa that lies on the equator, with the Indian Ocean to its south-east...
and Ethiopia
Ethiopia
Ethiopia , officially known as the Federal Democratic Republic of Ethiopia, is a country located in the Horn of Africa. It is the second-most populous nation in Africa, with over 82 million inhabitants, and the tenth-largest by area, occupying 1,100,000 km2...
) and the SAARC countries accounted for 16 per cent of export revenues.
In addition to the Gulf countries ONIDA has a presence in Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...
, Ukraine
Ukraine
Ukraine is a country in Eastern Europe. It has an area of 603,628 km², making it the second largest contiguous country on the European continent, after Russia...
and neighboring CIS countries.
Apart from Television Exports to Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...
, Onida also exports DVD Players and High end LCD Televisions.
Ranked 34th Most trusted brands in India according to The Brand Trust Report
The Brand Trust Report
The Brand Trust Report, India Study, 2011 is published by Trust Research Advisory . The book is a result of a syndicated primary research on Brand Trust that generated 10,00,000 data points and 16,000 unique brands from over 10,000 hours of fieldwork conducted in 9 cities TRA’s study partners in...
published by Trust Research Advisory.
Products
Onida brand has following range of products.- LCD TVsLiquid crystal display televisionLiquid-crystal display televisions are television sets that use LCD display technology to produce images. LCD televisions are thinner and lighter than cathode ray tube of similar display size, and are available in much larger sizes...
- Plasma TVsPlasma displayA plasma display panel is a type of flat panel display common to large TV displays or larger. They are called "plasma" displays because the technology utilizes small cells containing electrically charged ionized gases, or what are in essence chambers more commonly known as fluorescent...
- Televisions
- DVDDVDA DVD is an optical disc storage media format, invented and developed by Philips, Sony, Toshiba, and Panasonic in 1995. DVDs offer higher storage capacity than Compact Discs while having the same dimensions....
and Home Theater SystemsHome cinemaHome cinema, also commonly called home theater, are home entertainment set-ups that seek to reproduce a movie theater experience and mood with the help of video and audio equipment in a private home.... - Air ConditionersAir conditioningAn air conditioner is a home appliance, system, or mechanism designed to dehumidify and extract heat from an area. The cooling is done using a simple refrigeration cycle...
- Washing machineWashing machineA washing machine is a machine designed to wash laundry, such as clothing, towels and sheets...
s - Microwave OvensMicrowave ovenA microwave oven is a kitchen appliance that heats food by dielectric heating, using microwave radiation to heat polarized molecules within the food...
- Presentation Products
- InvertersInverter (electrical)An inverter is an electrical device that converts direct current to alternating current ; the converted AC can be at any required voltage and frequency with the use of appropriate transformers, switching, and control circuits....
- Mobile phoneMobile phoneA mobile phone is a device which can make and receive telephone calls over a radio link whilst moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile network operator...
s - LED TV
- LCD monitor
- LCD TV