Navico
Encyclopedia
Navico is the world’s largest developer, manufacturer and distributor of marine electronics
for the recreational market, supplying over 100 countries around the world. The company was created in March 2006 through the merger of Simrad Yachting
and Lowrance Electronics
by their common owners, Altor Equity Partners
, a Norwegian private equity firm. Navico acts as the parent to five distinct and well-known leisure marine brands: B&G
, Eagle, Lowrance, Northstar and Simrad Yachting
.
Navico has its headquarters outside the Norwegian
capital Oslo
, and the group has manufacturing facilities in the USA, UK, Norway, Mexico
and New Zealand
. The company employs approximately 2500 people and is headed by president and CEO Leif Ottosson.
2005 – Altor 2003 Fund acquires Simrad Yachting AS from Kongsberg Group
2006 (March) – Altor 2003 Fund acquires Lowrance Electronics Inc (incorporating Lowrance and Eagle)
2006 (September) – Navico is created by the merger of Simrad Yachting Inc and Lowrance Electronics Inc
2007 – Navico acquires the marine electronics division of Brunswick New Technologies Inc – bringing the Northstar, Navman (marine) and MX Marine brands into the group.
2008 – The Navman marine range is integrated into the Northstar product family in line with the terms of the original acquisition agreement.
2008 – The MX Marine range is merged into Simrad Yachting
was founded over fifty years ago and manufactures advanced instrumentation systems for sailing yachts. B&G systems are used by the world’s leading competitive raceboats as well as amateur sail racers and sailing superyachts. The B&G
range encompasses instruments, pilots and navigation equipment, plus tactical racing software and other high-end performance measurement and analysis solutions. http://www.bandg.com
s and navigation instruments specially developed for coastal waters and inland lakes. Eagle manufactures fishfinder
s and chartplotter
s as standalone and combined units and has a large and enthusiastic customer base. http://www.eaglenav.com
has been a major manufacturer of maritime electronics for over fifty years. The Lowrance range of products includes fishfinder
s, chartplotter
s, marine VHF radio
s and handheld GPS units. Markets include the automotive, aviation
and outdoor sectors as well as angling and recreational boating enthusiasts. The company has a long-standing reputation for product development and innovation. http://www.lowrance.com
traces its roots back over sixty years ago when its founder patented new wireless communications for fishing vessels. Simrad Yachting
is now a major marine electronics brand which manufactures a wide range of instruments for recreational craft and coastal commercial vessels. The Simrad Yachting range includes integrated navigation systems, communications equipment, autopilot
s, safety electronics and GPS / DGPS systems under the MX Marine brand. http://www.simrad-yachting.com
s, chartplotter
s, automotive navigation system
s, radar
and sonar
devices, and other GPS devices.
Marine electronics
Marine electronics refers to electronics devices designed and classed for use in the marine environment where even small drops of salt water will destroy electronics devices...
for the recreational market, supplying over 100 countries around the world. The company was created in March 2006 through the merger of Simrad Yachting
Simrad Yachting
Simrad Yachting is a manufacturer of marine electronics for the leisure and professional markets. A member of the Navico family of brands, Simrad Yachting develops, manufactures and distributes navigation systems, autopilots, marine VHF radios, chartplotters, echosounders, radars, fishfinders and a...
and Lowrance Electronics
Lowrance Electronics
Lowrance Electronics is a manufacturer of consumer sonar and GPS receivers, as well as digital mapping systems. Lowrance is headquartered in Tulsa, Oklahoma and employs approximately 1,000 people....
by their common owners, Altor Equity Partners
Altor Equity Partners
Altor Equity Partners is a private equity firm focused on leveraged buyout and growth capital investments in Sweden, Denmark and Norway.The firm, which is based in Stockholm, Sweden, was founded in 2003 by a team led by Harald Mix, formerly a partner at Industri Kapital, another Nordic-focused...
, a Norwegian private equity firm. Navico acts as the parent to five distinct and well-known leisure marine brands: B&G
B&G
B&G, formerly known as Brookes and Gatehouse, is the leading developer and manufacturer of advanced instrumentation systems for racing and cruising sailing yachts.- Introduction :...
, Eagle, Lowrance, Northstar and Simrad Yachting
Simrad Yachting
Simrad Yachting is a manufacturer of marine electronics for the leisure and professional markets. A member of the Navico family of brands, Simrad Yachting develops, manufactures and distributes navigation systems, autopilots, marine VHF radios, chartplotters, echosounders, radars, fishfinders and a...
.
Navico has its headquarters outside the Norwegian
Norway
Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...
capital Oslo
Oslo
Oslo is a municipality, as well as the capital and most populous city in Norway. As a municipality , it was established on 1 January 1838. Founded around 1048 by King Harald III of Norway, the city was largely destroyed by fire in 1624. The city was moved under the reign of Denmark–Norway's King...
, and the group has manufacturing facilities in the USA, UK, Norway, Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
and New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
. The company employs approximately 2500 people and is headed by president and CEO Leif Ottosson.
Time line
1985 - rebranded from Euromarine to Navico and moved to Star Lane Margate in Kent UK2005 – Altor 2003 Fund acquires Simrad Yachting AS from Kongsberg Group
2006 (March) – Altor 2003 Fund acquires Lowrance Electronics Inc (incorporating Lowrance and Eagle)
2006 (September) – Navico is created by the merger of Simrad Yachting Inc and Lowrance Electronics Inc
2007 – Navico acquires the marine electronics division of Brunswick New Technologies Inc – bringing the Northstar, Navman (marine) and MX Marine brands into the group.
2008 – The Navman marine range is integrated into the Northstar product family in line with the terms of the original acquisition agreement.
2008 – The MX Marine range is merged into Simrad Yachting
Simrad Yachting
Simrad Yachting is a manufacturer of marine electronics for the leisure and professional markets. A member of the Navico family of brands, Simrad Yachting develops, manufactures and distributes navigation systems, autopilots, marine VHF radios, chartplotters, echosounders, radars, fishfinders and a...
B&G
Formerly Brookes and Gatehouse, B&GB&G
B&G, formerly known as Brookes and Gatehouse, is the leading developer and manufacturer of advanced instrumentation systems for racing and cruising sailing yachts.- Introduction :...
was founded over fifty years ago and manufactures advanced instrumentation systems for sailing yachts. B&G systems are used by the world’s leading competitive raceboats as well as amateur sail racers and sailing superyachts. The B&G
B&G
B&G, formerly known as Brookes and Gatehouse, is the leading developer and manufacturer of advanced instrumentation systems for racing and cruising sailing yachts.- Introduction :...
range encompasses instruments, pilots and navigation equipment, plus tactical racing software and other high-end performance measurement and analysis solutions. http://www.bandg.com
Eagle
Eagle is a popular brand of marine electronics headquartered in the USA. The Eagle range of products focuses on fishfinderFishfinder
A fishfinder is an instrument used to locate fish underwater by detecting reflected pulses of sound energy, as in SONAR. A modern fishfinder displays measurements of reflected sound on a graphical display, allowing an operator to interpret information to locate schools of fish, underwater debris,...
s and navigation instruments specially developed for coastal waters and inland lakes. Eagle manufactures fishfinder
Fishfinder
A fishfinder is an instrument used to locate fish underwater by detecting reflected pulses of sound energy, as in SONAR. A modern fishfinder displays measurements of reflected sound on a graphical display, allowing an operator to interpret information to locate schools of fish, underwater debris,...
s and chartplotter
Chartplotter
A Chartplotter is a device used in marine navigation that integrates GPS data with an electronic navigational chart . The chartplotter displays the ENC along with the position, heading and speed of the ship, and may display additional information from radar, automatic information systems or other...
s as standalone and combined units and has a large and enthusiastic customer base. http://www.eaglenav.com
Lowrance
Lowrance ElectronicsLowrance Electronics
Lowrance Electronics is a manufacturer of consumer sonar and GPS receivers, as well as digital mapping systems. Lowrance is headquartered in Tulsa, Oklahoma and employs approximately 1,000 people....
has been a major manufacturer of maritime electronics for over fifty years. The Lowrance range of products includes fishfinder
Fishfinder
A fishfinder is an instrument used to locate fish underwater by detecting reflected pulses of sound energy, as in SONAR. A modern fishfinder displays measurements of reflected sound on a graphical display, allowing an operator to interpret information to locate schools of fish, underwater debris,...
s, chartplotter
Chartplotter
A Chartplotter is a device used in marine navigation that integrates GPS data with an electronic navigational chart . The chartplotter displays the ENC along with the position, heading and speed of the ship, and may display additional information from radar, automatic information systems or other...
s, marine VHF radio
Marine VHF radio
Marine VHF radio is installed on all large ships and most seagoing small craft. It is used for a wide variety of purposes, including summoning rescue services and communicating with harbours, locks, bridges and marinas, and operates in the VHF frequency range, between 156 to 174 MHz...
s and handheld GPS units. Markets include the automotive, aviation
Aviation
Aviation is the design, development, production, operation, and use of aircraft, especially heavier-than-air aircraft. Aviation is derived from avis, the Latin word for bird.-History:...
and outdoor sectors as well as angling and recreational boating enthusiasts. The company has a long-standing reputation for product development and innovation. http://www.lowrance.com
Northstar
The Northstar brand has a 35-year history and is a major manufacturer of navigation systems for boats of all sizes. Northstar has particular expertise in the development of integrated navigation systems, and also has a reputation for designing units that are stylish as well as capable. In 2008 the Navman marine electronics line, acquired along with Northstar by Navico in 2007 as part of its purchase of Brunswick New Technologies Inc, was rolled into the Northstar product family. http://www.northstarnav.comSimrad Yachting
Simrad YachtingSimrad Yachting
Simrad Yachting is a manufacturer of marine electronics for the leisure and professional markets. A member of the Navico family of brands, Simrad Yachting develops, manufactures and distributes navigation systems, autopilots, marine VHF radios, chartplotters, echosounders, radars, fishfinders and a...
traces its roots back over sixty years ago when its founder patented new wireless communications for fishing vessels. Simrad Yachting
Simrad Yachting
Simrad Yachting is a manufacturer of marine electronics for the leisure and professional markets. A member of the Navico family of brands, Simrad Yachting develops, manufactures and distributes navigation systems, autopilots, marine VHF radios, chartplotters, echosounders, radars, fishfinders and a...
is now a major marine electronics brand which manufactures a wide range of instruments for recreational craft and coastal commercial vessels. The Simrad Yachting range includes integrated navigation systems, communications equipment, autopilot
Autopilot
An autopilot is a mechanical, electrical, or hydraulic system used to guide a vehicle without assistance from a human being. An autopilot can refer specifically to aircraft, self-steering gear for boats, or auto guidance of space craft and missiles...
s, safety electronics and GPS / DGPS systems under the MX Marine brand. http://www.simrad-yachting.com
Products
Navico's products include fishfinderFishfinder
A fishfinder is an instrument used to locate fish underwater by detecting reflected pulses of sound energy, as in SONAR. A modern fishfinder displays measurements of reflected sound on a graphical display, allowing an operator to interpret information to locate schools of fish, underwater debris,...
s, chartplotter
Chartplotter
A Chartplotter is a device used in marine navigation that integrates GPS data with an electronic navigational chart . The chartplotter displays the ENC along with the position, heading and speed of the ship, and may display additional information from radar, automatic information systems or other...
s, automotive navigation system
Automotive navigation system
An automotive navigation system is a satellite navigation system designed for use in automobiles. It typically uses a GPS navigation device to acquire position data to locate the user on a road in the unit's map database. Using the road database, the unit can give directions to other locations...
s, radar
Radar
Radar is an object-detection system which uses radio waves to determine the range, altitude, direction, or speed of objects. It can be used to detect aircraft, ships, spacecraft, guided missiles, motor vehicles, weather formations, and terrain. The radar dish or antenna transmits pulses of radio...
and sonar
Sonar
Sonar is a technique that uses sound propagation to navigate, communicate with or detect other vessels...
devices, and other GPS devices.