MyTalk
Encyclopedia
MyTalk was a Fairfax Media
television channel available to viewers of digital television in Australia
. The datacast channel, launched on 13 April 2007, was designed to supplement the Southern Cross Ten
and Southern Cross Television
digital television
services and the online portal. The channel was also localised for thirty markets to include international, national and local news, as well as weather updates.
In 2007, Fairfax Media
bought the radio assets of Southern Cross Broadcasting
including MyTalk. Macquarie Media Group purchased Southern Cross for A$1.35 billion and onsold these assets to the Fairfax Group. Following this on 25 February 2008, MyTalk ceased broadcasting. Became local 576p
Programes from 25 February 2008, .
or Southern Cross Television
that was localised for each broadcast market. The channel provided realtime news twenty-four hours a day, which included local, national, and international news, as well as current affairs. MyTalk also provided realtime local weather reports.
A live video preview of promotions for programming on Southern Cross Ten or Southern Cross Television was available on MyTalk. The live preview also rebroadcast regional current affairs program, State Focus. The live video preview was accompanied by a Now and Next television guide. MyTalk advertised television programs from Southern Cross Ten or Southern Cross Television via a small billboard loop. The advertising also contained billboards of the online portals features, as well as current and upcoming promotions.
MyTalk was broadcast in 576i
standard definition
, in Regional Queensland
, Regional New South Wales
, Regional Victoria
, Tasmania
, and Darwin
. The channel was carried via Southern Cross Television
and Southern Cross Ten
owned-and-operated station
s, these included GLV Eastern Victoria
, BCV Western Victoria
, CTC
Southern New South Wales
, NRN
Northern New South Wales
, TNQ
Queensland
, TNT Tasmania
, TND
Darwin
, SGS Spencer Gulf
and SCN Broken Hill
. Southern Cross Broadcasting announced its intention to provide MyTalk via Nine Adelaide, however after selling the station to the WIN Corporation
these plans were ceased.
and White
theme. The channel also features a small 4:3 ratio video feed at the top right of the screen. The on-air identity of MyTalk was consistent with its online portal.
Fairfax Media
Fairfax Media Limited is one of Australia's largest diversified media companies. The group's operations include newspapers, magazines, radios and digital media operating in Australia and New Zealand. Fairfax Media was founded by the Fairfax family as John Fairfax and Sons, later to become John...
television channel available to viewers of digital television in Australia
Digital television in Australia
Digital television in Australia comes in many forms:* Australian digital terrestrial television, branded as Freeview* VAST, a free-to-view satellite service, replacing Optus Aurora....
. The datacast channel, launched on 13 April 2007, was designed to supplement the Southern Cross Ten
Southern Cross Ten
Southern Cross Ten is an Australian television channel broadcast by the Macquarie Media Group in Queensland, New South Wales, the Australian Capital Territory, Victoria and South Australia. The channel is owned by the Macquarie Media Group as is affiliated to Network Ten...
and Southern Cross Television
Southern Cross Television
Southern Cross Television, or Southern Cross, is an Australian television network available in Tasmania, Darwin, Regional South Australia, and Central Australia. Although the programming varies from region to region, all areas are affiliated with the Seven Network and, in some areas, have a dual...
digital television
Digital television
Digital television is the transmission of audio and video by digital signals, in contrast to the analog signals used by analog TV...
services and the online portal. The channel was also localised for thirty markets to include international, national and local news, as well as weather updates.
History
MyTalk began transmissions on 11 April 2007. On 13 April 2007, the datacast channel began operations.In 2007, Fairfax Media
Fairfax Media
Fairfax Media Limited is one of Australia's largest diversified media companies. The group's operations include newspapers, magazines, radios and digital media operating in Australia and New Zealand. Fairfax Media was founded by the Fairfax family as John Fairfax and Sons, later to become John...
bought the radio assets of Southern Cross Broadcasting
Southern Cross Broadcasting
Southern Cross Broadcasting Limited was a diversified Australian media company, that owned and operated a variety of media businesses, primarily radio and television.-History:...
including MyTalk. Macquarie Media Group purchased Southern Cross for A$1.35 billion and onsold these assets to the Fairfax Group. Following this on 25 February 2008, MyTalk ceased broadcasting. Became local 576p
576p
576p is the shorthand name for a video display resolution. The p stands for progressive scan, i.e. non-interlaced, the 576 for a vertical resolution of 576 lines, usually with a horizontal resolution of 720 or 704 pixels. The frame rate can be given explicitly after the letter.-576p25:In other...
Programes from 25 February 2008, .
Features
MyTalk featured a twenty-four hour television guide for the programming of Southern Cross TenSouthern Cross Ten
Southern Cross Ten is an Australian television channel broadcast by the Macquarie Media Group in Queensland, New South Wales, the Australian Capital Territory, Victoria and South Australia. The channel is owned by the Macquarie Media Group as is affiliated to Network Ten...
or Southern Cross Television
Southern Cross Television
Southern Cross Television, or Southern Cross, is an Australian television network available in Tasmania, Darwin, Regional South Australia, and Central Australia. Although the programming varies from region to region, all areas are affiliated with the Seven Network and, in some areas, have a dual...
that was localised for each broadcast market. The channel provided realtime news twenty-four hours a day, which included local, national, and international news, as well as current affairs. MyTalk also provided realtime local weather reports.
A live video preview of promotions for programming on Southern Cross Ten or Southern Cross Television was available on MyTalk. The live preview also rebroadcast regional current affairs program, State Focus. The live video preview was accompanied by a Now and Next television guide. MyTalk advertised television programs from Southern Cross Ten or Southern Cross Television via a small billboard loop. The advertising also contained billboards of the online portals features, as well as current and upcoming promotions.
Availability
576i
576i is a standard-definition video mode used in PAL and SECAM countries. In digital applications it is usually referred to as "576i", in analogue contexts it is often quoted as "625 lines"...
standard definition
Standard-definition television
Sorete-definition television is a television system that uses a resolution that is not considered to be either enhanced-definition television or high-definition television . The term is usually used in reference to digital television, in particular when broadcasting at the same resolution as...
, in Regional Queensland
Queensland
Queensland is a state of Australia, occupying the north-eastern section of the mainland continent. It is bordered by the Northern Territory, South Australia and New South Wales to the west, south-west and south respectively. To the east, Queensland is bordered by the Coral Sea and Pacific Ocean...
, Regional New South Wales
New South Wales
New South Wales is a state of :Australia, located in the east of the country. It is bordered by Queensland, Victoria and South Australia to the north, south and west respectively. To the east, the state is bordered by the Tasman Sea, which forms part of the Pacific Ocean. New South Wales...
, Regional Victoria
Victoria (Australia)
Victoria is the second most populous state in Australia. Geographically the smallest mainland state, Victoria is bordered by New South Wales, South Australia, and Tasmania on Boundary Islet to the north, west and south respectively....
, Tasmania
Tasmania
Tasmania is an Australian island and state. It is south of the continent, separated by Bass Strait. The state includes the island of Tasmania—the 26th largest island in the world—and the surrounding islands. The state has a population of 507,626 , of whom almost half reside in the greater Hobart...
, and Darwin
Darwin, Northern Territory
Darwin is the capital city of the Northern Territory, Australia. Situated on the Timor Sea, Darwin has a population of 127,500, making it by far the largest and most populated city in the sparsely populated Northern Territory, but the least populous of all Australia's capital cities...
. The channel was carried via Southern Cross Television
Southern Cross Television
Southern Cross Television, or Southern Cross, is an Australian television network available in Tasmania, Darwin, Regional South Australia, and Central Australia. Although the programming varies from region to region, all areas are affiliated with the Seven Network and, in some areas, have a dual...
and Southern Cross Ten
Southern Cross Ten
Southern Cross Ten is an Australian television channel broadcast by the Macquarie Media Group in Queensland, New South Wales, the Australian Capital Territory, Victoria and South Australia. The channel is owned by the Macquarie Media Group as is affiliated to Network Ten...
owned-and-operated station
Owned-and-operated station
In the broadcasting industry , an owned-and-operated station usually refers to a television station or radio station that is owned by the network with which it is associated...
s, these included GLV Eastern Victoria
Victoria (Australia)
Victoria is the second most populous state in Australia. Geographically the smallest mainland state, Victoria is bordered by New South Wales, South Australia, and Tasmania on Boundary Islet to the north, west and south respectively....
, BCV Western Victoria
Victoria (Australia)
Victoria is the second most populous state in Australia. Geographically the smallest mainland state, Victoria is bordered by New South Wales, South Australia, and Tasmania on Boundary Islet to the north, west and south respectively....
, CTC
CTC (TV station)
CTC is a television station in Canberra, the capital city of Australia. The station was the tenth to begin transmission in regional Australia, and the 26th station in Australia as a whole.-Origins:...
Southern New South Wales
New South Wales
New South Wales is a state of :Australia, located in the east of the country. It is bordered by Queensland, Victoria and South Australia to the north, south and west respectively. To the east, the state is bordered by the Tasman Sea, which forms part of the Pacific Ocean. New South Wales...
, NRN
NRN
NRN is a television station originating in Coffs Harbour, Australia as part of the Southern Cross Ten network. The station was formally a partnership between NRN-11 Coffs Harbour and RTN-8 Lismore .-Origins:...
Northern New South Wales
New South Wales
New South Wales is a state of :Australia, located in the east of the country. It is bordered by Queensland, Victoria and South Australia to the north, south and west respectively. To the east, the state is bordered by the Tasman Sea, which forms part of the Pacific Ocean. New South Wales...
, TNQ
TNQ
TNQ is an Australian television station, licensed to, and serving the regional areas of Queensland. The station is owned and operated by Southern Cross Ten.-History:...
Queensland
Queensland
Queensland is a state of Australia, occupying the north-eastern section of the mainland continent. It is bordered by the Northern Territory, South Australia and New South Wales to the west, south-west and south respectively. To the east, Queensland is bordered by the Coral Sea and Pacific Ocean...
, TNT Tasmania
Tasmania
Tasmania is an Australian island and state. It is south of the continent, separated by Bass Strait. The state includes the island of Tasmania—the 26th largest island in the world—and the surrounding islands. The state has a population of 507,626 , of whom almost half reside in the greater Hobart...
, TND
TND
TND can mean multiple things:* Tomorrow Never Dies, James Bond 007 movie* Tunisian dinar, the ISO 4217 code for the currency of Tunisia* Traditional Neighborhood Development , a form of development associated with New Urbanism...
Darwin
Darwin, Northern Territory
Darwin is the capital city of the Northern Territory, Australia. Situated on the Timor Sea, Darwin has a population of 127,500, making it by far the largest and most populated city in the sparsely populated Northern Territory, but the least populous of all Australia's capital cities...
, SGS Spencer Gulf
Spencer Gulf
The Spencer Gulf is the westernmost of two large inlets on the southern coast of Australia, in the state of South Australia, facing the Great Australian Bight. The Gulf is 322 km long and 129 km wide at its mouth. The western shore of the Gulf is the Eyre Peninsula, while the eastern side is the...
and SCN Broken Hill
Broken Hill, New South Wales
-Geology:Broken Hill's massive orebody, which formed about 1,800 million years ago, has proved to be among the world's largest silver-lead-zinc mineral deposits. The orebody is shaped like a boomerang plunging into the earth at its ends and outcropping in the centre. The protruding tip of the...
. Southern Cross Broadcasting announced its intention to provide MyTalk via Nine Adelaide, however after selling the station to the WIN Corporation
WIN Corporation
The WIN Corporation is a Wollongong based media company, that owns the WIN Television network, NWS, and STW in Australia.It began broadcasting in Wollongong with one station in 1963. Bruce Gordon acquired control of the company in 1979 and initiated a period of growth which has seen the Network...
these plans were ceased.
Identity
MyTalks' on-air look has been constant since April 2007, when the channel launched. The datacast channel featured a YellowYellow
Yellow is the color evoked by light that stimulates both the L and M cone cells of the retina about equally, with no significant stimulation of the S cone cells. Light with a wavelength of 570–590 nm is yellow, as is light with a suitable mixture of red and green...
and White
White
White is a color, the perception of which is evoked by light that stimulates all three types of color sensitive cone cells in the human eye in nearly equal amounts and with high brightness compared to the surroundings. A white visual stimulation will be void of hue and grayness.White light can be...
theme. The channel also features a small 4:3 ratio video feed at the top right of the screen. The on-air identity of MyTalk was consistent with its online portal.