Mobile World
Encyclopedia
Mobile World is a monthly publication
that is published from Karachi
and is distributed across Pakistan
and internationally. It is particularly aimed at the automobile
and allied sectors but also covers a range of international topics around sea
, road
, rail
and air
transport
s and communication
s.
. In this situation, the magazine received wider recognition right from its launch in August 1999.
and assembling plants being installed all over the country. The magazine in this respect contributes by keeping the readers up to date to the industrial growth while, at the same time, raises the critical issues related to the industrial development such as situation of sub-sectors, and labour
and pricing
situations, etc.
is one such feature that has been promoted and recognised through the consumer organisations. The magazine in this respect has played valuable role in bringing up the transport safety
issues to the public debate.
Publication
To publish is to make content available to the public. While specific use of the term may vary among countries, it is usually applied to text, images, or other audio-visual content on any medium, including paper or electronic publishing forms such as websites, e-books, Compact Discs and MP3s...
that is published from Karachi
Karachi
Karachi is the largest city, main seaport and the main financial centre of Pakistan, as well as the capital of the province of Sindh. The city has an estimated population of 13 to 15 million, while the total metropolitan area has a population of over 18 million...
and is distributed across Pakistan
Pakistan
Pakistan , officially the Islamic Republic of Pakistan is a sovereign state in South Asia. It has a coastline along the Arabian Sea and the Gulf of Oman in the south and is bordered by Afghanistan and Iran in the west, India in the east and China in the far northeast. In the north, Tajikistan...
and internationally. It is particularly aimed at the automobile
Automaker
The automotive industry designs, develops, manufactures, markets, and sells motor vehicles, and is one of the world's most important economic sectors by revenue....
and allied sectors but also covers a range of international topics around sea
Ship transport
Ship transport is watercraft carrying people or goods . Sea transport has been the largest carrier of freight throughout recorded history. Although the importance of sea travel for passengers has decreased due to aviation, it is effective for short trips and pleasure cruises...
, road
Road transport
Road transport or road transportation is transport on roads of passengers or goods. A hybrid of road transport and ship transport is the historic horse-drawn boat.-History:...
, rail
Rail transport
Rail transport is a means of conveyance of passengers and goods by way of wheeled vehicles running on rail tracks. In contrast to road transport, where vehicles merely run on a prepared surface, rail vehicles are also directionally guided by the tracks they run on...
and air
Aviation
Aviation is the design, development, production, operation, and use of aircraft, especially heavier-than-air aircraft. Aviation is derived from avis, the Latin word for bird.-History:...
transport
Transport
Transport or transportation is the movement of people, cattle, animals and goods from one location to another. Modes of transport include air, rail, road, water, cable, pipeline, and space. The field can be divided into infrastructure, vehicles, and operations...
s and communication
Communication
Communication is the activity of conveying meaningful information. Communication requires a sender, a message, and an intended recipient, although the receiver need not be present or aware of the sender's intent to communicate at the time of communication; thus communication can occur across vast...
s.
History
With the re-emergence of transport industry in Pakistan during the late 1990s it had become important to bring about a publication which would incorporate the ongoing developments and arising issues in the industryTransport
Transport or transportation is the movement of people, cattle, animals and goods from one location to another. Modes of transport include air, rail, road, water, cable, pipeline, and space. The field can be divided into infrastructure, vehicles, and operations...
. In this situation, the magazine received wider recognition right from its launch in August 1999.
Objectives
- The magazine aims to provide up to date information on current internationalInternational----International mostly means something that involves more than one country. The term international as a word means involvement of, interaction between or encompassing more than one nation, or generally beyond national boundaries...
events related to the automobileAutomobileAn automobile, autocar, motor car or car is a wheeled motor vehicle used for transporting passengers, which also carries its own engine or motor...
, aviationAviationAviation is the design, development, production, operation, and use of aircraft, especially heavier-than-air aircraft. Aviation is derived from avis, the Latin word for bird.-History:...
, shippingShippingShipping has multiple meanings. It can be a physical process of transporting commodities and merchandise goods and cargo, by land, air, and sea. It also can describe the movement of objects by ship.Land or "ground" shipping can be by train or by truck...
and other transport related industries. - It also follows news and views from its readership. The readership includes buyers, sellers, dealers and manufacturers as well as common users of public and private transport.
- It reports on the innovative developments in the technology and translates them into their potential impact on the decision makers, investors and opinion leaders.
Transport industry
Especially in the national context, the transport industry in Pakistan has been rapidly growing with new manufacturingManufacturing
Manufacturing is the use of machines, tools and labor to produce goods for use or sale. The term may refer to a range of human activity, from handicraft to high tech, but is most commonly applied to industrial production, in which raw materials are transformed into finished goods on a large scale...
and assembling plants being installed all over the country. The magazine in this respect contributes by keeping the readers up to date to the industrial growth while, at the same time, raises the critical issues related to the industrial development such as situation of sub-sectors, and labour
Workforce
The workforce is the labour pool in employment. It is generally used to describe those working for a single company or industry, but can also apply to a geographic region like a city, country, state, etc. The term generally excludes the employers or management, and implies those involved in...
and pricing
Pricing
Pricing is the process of determining what a company will receive in exchange for its products. Pricing factors are manufacturing cost, market place, competition, market condition, and quality of product. Pricing is also a key variable in microeconomic price allocation theory. Pricing is a...
situations, etc.
Road safety
With the growing number of motorists and increased influx of road transport, road safetyRoad-traffic safety
The term road traffic safety is about the risk of a person being killed or seriously injured while using the road network as a pedestrian, cyclist, motorist or user of on road public transport...
is one such feature that has been promoted and recognised through the consumer organisations. The magazine in this respect has played valuable role in bringing up the transport safety
Safety
Safety is the state of being "safe" , the condition of being protected against physical, social, spiritual, financial, political, emotional, occupational, psychological, educational or other types or consequences of failure, damage, error, accidents, harm or any other event which could be...
issues to the public debate.