Malibu Rum
Encyclopedia
Malibu Rum is a flavored rum
made with natural coconut
extract, possessing an alcohol content by volume of 21.0% (42 proof). The brand is owned by Pernod Ricard
and it is made in Canada.
. Originally, the product was used to simplify the making of Piña Colada
s by bartenders.
When the product took off production was then moved to Barbados
where the rum is made by West Indies Rum Distillery Ltd., and the quality of the ingredients used was improved.
The brand was sold by Diageo
to Allied Domecq
for £560m ($800m) in 2002 and later to Pernod Ricard
.
, on the rocks
, with milk, or more commonly, with a fruit-based mixer or a carbonated soft drink
such as Coca Cola or Pub Squash, in which case the drink is renamed Jamaican Lemonade. Malibu Coconut is mixed with pineapple juice and Bacardi 151
to make a Caribou Lou. A Surfer on Acid is made using equal parts of Jägermeister
, Malibu Rum, and pineapple juice. Rum-rocca is created by mixing Malibu Rum with a Berocca
tablet and water to start the reaction needed for the tablet.
Although the bottle for the coconut-flavored rum is opaque white, the drink is colourless and slightly more viscous than regular rum.
Rum
Rum is a distilled alcoholic beverage made from sugarcane by-products such as molasses, or directly from sugarcane juice, by a process of fermentation and distillation. The distillate, a clear liquid, is then usually aged in oak barrels...
made with natural coconut
Coconut
The coconut palm, Cocos nucifera, is a member of the family Arecaceae . It is the only accepted species in the genus Cocos. The term coconut can refer to the entire coconut palm, the seed, or the fruit, which is not a botanical nut. The spelling cocoanut is an old-fashioned form of the word...
extract, possessing an alcohol content by volume of 21.0% (42 proof). The brand is owned by Pernod Ricard
Pernod Ricard
Pernod Ricard is a French company that produces distilled beverages. The company's eponymous products, Pernod Anise and Ricard Pastis, are both anise-flavoured liqueurs and are often referred to simply as Pernod or Ricard...
and it is made in Canada.
History
The product was originally made from fruit spirits, flavored with rum and coconut flavoring in CuraçaoCuraçao
Curaçao is an island in the southern Caribbean Sea, off the Venezuelan coast. The Country of Curaçao , which includes the main island plus the small, uninhabited island of Klein Curaçao , is a constituent country of the Kingdom of the Netherlands...
. Originally, the product was used to simplify the making of Piña Colada
Piña Colada
The piña colada is a sweet, rum-based cocktail made with rum, cream of coconut, and pineapple juice, usually served either blended or shaken with ice. It may be garnished with a pineapple wedge or a maraschino cherry or both...
s by bartenders.
When the product took off production was then moved to Barbados
Barbados
Barbados is an island country in the Lesser Antilles. It is in length and as much as in width, amounting to . It is situated in the western area of the North Atlantic and 100 kilometres east of the Windward Islands and the Caribbean Sea; therein, it is about east of the islands of Saint...
where the rum is made by West Indies Rum Distillery Ltd., and the quality of the ingredients used was improved.
The brand was sold by Diageo
Diageo
Diageo plc is a global alcoholic beverages company headquartered in London, United Kingdom. It is the world's largest producer of spirits and a major producer of beer and wine....
to Allied Domecq
Allied Domecq
Allied Domecq PLC was an international company, headquartered in Bristol, UK that operated spirits, wine, and quick service restaurant businesses. It was once a FTSE 100 Index constituent but has been acquired by Pernod Ricard.-History:...
for £560m ($800m) in 2002 and later to Pernod Ricard
Pernod Ricard
Pernod Ricard is a French company that produces distilled beverages. The company's eponymous products, Pernod Anise and Ricard Pastis, are both anise-flavoured liqueurs and are often referred to simply as Pernod or Ricard...
.
Marketing
Advertising campaigns label it "Seriously Easy Going" and usually features people from the Caribbean taking life seriously, in a parody of the stress associated with the Western urban lifestyle, with a voiceover at the end saying "If people in the Caribbean took life as seriously as this, they would never have invented Malibu. It's seriously easy going." The marketing thrust of Malibu Rum has also strongly focused on marketing Malibu Rum's online streaming audio station known as RadioMaliBoomBoom.com.Variations
The first variation of the rum was Malibu Lime which was only sold in Jamaica and night clubs in France. Despite having some success in Jamaica, it did not take off in France and was discontinued in July 2003. Currently on the market there are variations on the original flavour, such as Malibu Mango Rum, Malibu Passion Fruit Rum, Malibu Pineapple Rum, Malibu Tropical Banana Rum and recently Malibu Island Melon Rum. Malibu and its variations can be drunk neatStraight up (bartending)
In bartending, the term straight up refers to an alcoholic drink that is shaken or stirred with ice and then strained and served without ice in a stemmed glass....
, on the rocks
Ice cube
Ice cubes are small, roughly cube-shaped pieces of ice, conventionally used to cool beverages. Ice cubes are often preferred over crushed ice because they melt more slowly; they are standard in mixed drinks that call for ice, in which case the drink is said to be "on the rocks."Ice cubes are...
, with milk, or more commonly, with a fruit-based mixer or a carbonated soft drink
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
such as Coca Cola or Pub Squash, in which case the drink is renamed Jamaican Lemonade. Malibu Coconut is mixed with pineapple juice and Bacardi 151
Bacardi 151
Bacardi 151 is an over-proof rum. The 151-proof liquor has an alcohol content of 75.5%, compared to the usual 35%-40%.Due to its high proof, it is typically used as a component in cocktails...
to make a Caribou Lou. A Surfer on Acid is made using equal parts of Jägermeister
Jägermeister
Jägermeister is a German 70-proof digestif made with 56 different herbs and spices. It is the flagship product of Mast-Jägermeister SE, headquartered in Wolfenbüttel, south of Braunschweig, Lower Saxony, Germany.- History :...
, Malibu Rum, and pineapple juice. Rum-rocca is created by mixing Malibu Rum with a Berocca
Berocca
Berocca is a tablet containing a combination of B group vitamins and Vitamin C. Berocca is available in the United States, Argentina, Colombia, Ecuador, Finland, Uruguay, Peru, the European Union, Norway, Russia, Switzerland, Ukraine, Vietnam, Hong Kong, Indonesia, Malaysia, Singapore, Philippines,...
tablet and water to start the reaction needed for the tablet.
Although the bottle for the coconut-flavored rum is opaque white, the drink is colourless and slightly more viscous than regular rum.