Makenaide
Encyclopedia
is the 6th single by J-pop
J-pop
, an abbreviation for Japanese pop, is a musical genre that entered the musical mainstream of Japan in the 1990s. Modern J-pop has its roots in 1960s music, such as The Beatles, and replaced kayōkyoku in the Japanese music scene...

 band Zard
Zard
was a Japanese pop group. Originally a group of five members, with lead vocalist Izumi Sakai as group leader. However, Sakai was the only member who stayed on in the group while others joined and left regularly. As such, Zard and Sakai may be referred to interchangeably. Zard's work was sold under...

. It was the first single to reach number 1 on the Oricon weekly charts. According to the song's composer Tetsurō Oda
Tetsurō Oda
is a Japanese composer, record producer, and singer-songwriter.In the 1990s, Oda composed a number of hit songs such as B.B.Queens' "Odoru Pompokolin", Zard's "Makenaide", and Noriko Sakai's "Aoi Usagi"....

, she was singing "strangely" but it proved to be good. It sold over 1.64 million copies and became the highest-selling song for Zard. When she died, it was elected as the best song by Zard on the Oricon polls. It was a song that greatly appealed to the Japanese public. Released at a time that is now seen as the beginning of Japan's post economic bubble era
Japanese asset price bubble
The was an economic bubble in Japan from 1986 to 1991, in which real estate and stock prices were greatly inflated. The bubble's collapse lasted for more than a decade with stock prices initially bottoming in 2003, although they would descend even further amidst the global crisis in 2008. The...

 when the Nikkei 225
Nikkei 225
The , more commonly called the Nikkei, the Nikkei index, or the Nikkei Stock Average , is a stock market index for the Tokyo Stock Exchange . It has been calculated daily by the Nihon Keizai Shimbun newspaper since 1950. It is a price-weighted average , and the components are reviewed once a year...

 Index had shrunk in value by a third in only three years, "Makenaide" (Don't Give Up) became known as the theme song of the country's Lost Decade
Lost Decade (Japan)
The is the time after the Japanese asset price bubble's collapse within the Japanese economy, which occurred gradually rather than catastrophically...

." While Sakai commented on the television show Music Station that it would be a song to encourage men taking examinations, many people said this song helped them cope with difficult issues such as school bullying. What is notable about "Makenaide" is that Zard fans’ favorite phrase, "Run through Until the End" was originally "Do Not Give Up until the End". "Makenaide" has been used as a theme song for the Nippon Television
Nippon Television
is a television network based in the Shiodome area of Minato, Tokyo, Japan and is controlled by the Yomiuri Shimbun publishing company. Broadcasting terrestrially across Japan, the network is commonly known as , contracted to , and abbreviated as "NTV" or "AX".-Offices:*The Headquarters : 6-1,...

 program 24-hour TV, an annual charity program hosted live by celebrities for a whole day. Sakai said that she was honored and looked forward to watching 24-hour TV. The song was also adopted by high school baseball in Japan
High school baseball in Japan
In Japan, high school baseball generally refers to the two annual baseball tournaments played by high schools nationwide culminating at a final showdown at Hanshin Kōshien Stadium in Nishinomiya, Japan...

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Cover

The song was covered by Emiri Katō
Emiri Kato
is a female Japanese voice actress working for 81 Produce.-Anime:*Akane-Iro ni Somaru Saka *Angel Beats! *Arc Rise Fantasia *Ad Lib Anime Kenkusho is a female Japanese voice actress working for 81 Produce.-Anime:*Akane-Iro ni Somaru Saka (Karen Ayanokouji)*Angel Beats! (Sekine)*Arc Rise Fantasia...

 as the ending song to episode 12 of the anime
Anime
is the Japanese abbreviated pronunciation of "animation". The definition sometimes changes depending on the context. In English-speaking countries, the term most commonly refers to Japanese animated cartoons....

 adaptation of Lucky Star, in a tribute to the late Izumi Sakai
Izumi Sakai
, born 6 February 1967 in Kurume, Japan – 27 May 2007 was a Japanese Pop singer, song writer, and member of the group Zard.- Biography :Born in Kurume, Fukuoka, Japan, Sakai grew up in Hadano, Kanagawa. Her father was a driving instructor, and she had a younger brother and younger sister...

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