Julie (Public Information Film)
Encyclopedia
Julie is the title of a British
public information film
(PIF) about the importance of wearing a seatbelt in the rear of a car. It ran on national television
from 1998 to 2003, and was so successful it was also shown in France
, Germany
and Australia
as well as being remade by Royal Dutch Shell
for broadcast in Libya
.
The 60-second PIF shows a middle-aged woman, Julie, driving her son and daughter to school in a red Vauxhall Cavalier MK3
. She and her daughter are wearing their seatbelts, but the young son is not. A voiceover announces "Like most victims, Julie knew her killer." On the screen, we see Julie is so concerned with trying to avoid a van which appears to be following her that she's not concentrating on the road ahead. She crashes into a parked car (Vauxhall Astra MK2
) by the side of the road. Her son, who is sitting directly behind her, is thrown forward, killing her instantly as her skull
is smashed in by his weight. The film ends as we see her lifeless body slumped across the wheel and hear the horrified screams of her daughter in the front passenger seat.
It originally carried the slogan
"Belt up in the back. For everyone's sake." and later "Think! Always wear a seatbelt."
Since 5 November 2007, Think!
have begun airing the PIF in a shorter, 30-second advert. It was chosen over the "Backwards" campaign due to the fact it carried a more meaningful message for rear-seat passengers to wear their seatbelts.
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
public information film
Public information film
Public Information Films are a series of government commissioned short films, shown during television advertising breaks in the UK. The US equivalent is the Public Service Announcement .-Subjects:...
(PIF) about the importance of wearing a seatbelt in the rear of a car. It ran on national television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
from 1998 to 2003, and was so successful it was also shown in France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
and Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
as well as being remade by Royal Dutch Shell
Royal Dutch Shell
Royal Dutch Shell plc , commonly known as Shell, is a global oil and gas company headquartered in The Hague, Netherlands and with its registered office in London, United Kingdom. It is the fifth-largest company in the world according to a composite measure by Forbes magazine and one of the six...
for broadcast in Libya
Libya
Libya is an African country in the Maghreb region of North Africa bordered by the Mediterranean Sea to the north, Egypt to the east, Sudan to the southeast, Chad and Niger to the south, and Algeria and Tunisia to the west....
.
The 60-second PIF shows a middle-aged woman, Julie, driving her son and daughter to school in a red Vauxhall Cavalier MK3
Vauxhall Cavalier
The Vauxhall Cavalier is a large family car sold primarily in the UK by Vauxhall Motors, the British division of General Motors , from 1975 to 1995...
. She and her daughter are wearing their seatbelts, but the young son is not. A voiceover announces "Like most victims, Julie knew her killer." On the screen, we see Julie is so concerned with trying to avoid a van which appears to be following her that she's not concentrating on the road ahead. She crashes into a parked car (Vauxhall Astra MK2
Vauxhall Astra
Astra is a model name which has been used by Vauxhall, the British subsidiary of General Motors , on their small family car ranges since 1979. Astras are technically essentially identical with similar vehicles offered by GM's German subsidiary Opel in most other European countries...
) by the side of the road. Her son, who is sitting directly behind her, is thrown forward, killing her instantly as her skull
Human skull
The human skull is a bony structure, skeleton, that is in the human head and which supports the structures of the face and forms a cavity for the brain.In humans, the adult skull is normally made up of 22 bones...
is smashed in by his weight. The film ends as we see her lifeless body slumped across the wheel and hear the horrified screams of her daughter in the front passenger seat.
It originally carried the slogan
Slogan
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...
"Belt up in the back. For everyone's sake." and later "Think! Always wear a seatbelt."
Since 5 November 2007, Think!
Think!
Think! may refer to:* "Think!", the 30-second music piece played during the Final Jeopardy! Round in the game show Jeopardy!* "Think!" , a 1977 short story by science fiction writer Isaac Asimov...
have begun airing the PIF in a shorter, 30-second advert. It was chosen over the "Backwards" campaign due to the fact it carried a more meaningful message for rear-seat passengers to wear their seatbelts.