Joyce Boutique Holdings Limited is a famous fashion

Fashion

Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...

 retailer in Hong Kong

Hong Kong

Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...

. It is engaged in the franchise

Franchising

Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....

 of internationally renowned fashion, accessories

Fashion accessory

Fashion accessories are decorative items that supplement and complement clothes, such as jewelery, gloves, handbags, hats, belts, scarves, wigs, watches, sunglasses, pins, stockings, bow ties, hand fans, leg warmers, leggings, neckties, suspenders, and tights....

 and cosmetics

Cosmetics

Cosmetics are substances used to enhance the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, towelettes, permanent waves, colored contact lenses, hair colors, hair sprays and...

 designer

Designer

A designer is a person who designs. More formally, a designer is an agent that "specifies the structural properties of a design object". In practice, anyone who creates tangible or intangible objects, such as consumer products, processes, laws, games and graphics, is referred to as a...

 brands in Greater China

Greater China

Greater China is a term used to refer to mainland China, Hong Kong, Macau and Taiwan. As a "phrase of the moment", the precise meaning is not entirely clear, and people may use it for only the commercial ties, only the cultural actions, or even as a euphemism for the Two Chinas, while others may...

 under the name "Joyce" or mono brand freestanding stores. It operates 66 points of sale

Point of sale

Point of sale or checkout is the location where a transaction occurs...

 in Greater China.

It was founded by Mrs. Joyce Ma in 1970. Its shares were listed on the Hong Kong Stock Exchange

Hong Kong Stock Exchange

The Hong Kong Stock Exchange is a stock exchange located in Hong Kong. It is Asia's third largest stock exchange in terms of market capitalization behind the Tokyo Stock Exchange and the Shanghai Stock Exchange and fifth largest in the world...

 in 1990. In 2000, Wheelock and Company Limited acquired 51% stakes of Joyce from the Ma's family, the largest shareholder

Shareholder

A shareholder or stockholder is an individual or institution that legally owns one or more shares of stock in a public or private corporation. Shareholders own the stock, but not the corporation itself ....

. In 2003, Wheelock's shares were transferred to Mr. Peter Woo

Peter Woo

Peter Woo Kwong Ching GBS, JP MBA is Chairman of Wheelock and Company Limited and The Wharf Holdings Limited.-Education and career:...

's family trust

Trust law

In common law legal systems, a trust is a relationship whereby property is held by one party for the benefit of another...

 and Joyce became a member of the Lane Crawford Joyce Group

Lane Crawford

Lane Crawford is a retailing company with specialty stores selling designer label luxury goods in Hong Kong and Beijing, China....

.