Joy dishwashing liquid is a major brand of dish-cleaning detergent

Detergent

A detergent is a surfactant or a mixture of surfactants with "cleaning properties in dilute solutions." In common usage, "detergent" refers to alkylbenzenesulfonates, a family of compounds that are similar to soap but are less affected by hard water...

 product made by U.S.

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

-based personal and cleaning products manufacturer and marketer Procter & Gamble

Procter & Gamble

Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....

.

First introduced to the U.S. in 1949, Joy was an early example of a product being reformulated to include the fragrance of lemon

Lemon

The lemon is both a small evergreen tree native to Asia, and the tree's ellipsoidal yellow fruit. The fruit is used for culinary and non-culinary purposes throughout the world – primarily for its juice, though the pulp and rind are also used, mainly in cooking and baking...

s and helped begin the overall trend toward citrus

Citrus

Citrus is a common term and genus of flowering plants in the rue family, Rutaceae. Citrus is believed to have originated in the part of Southeast Asia bordered by Northeastern India, Myanmar and the Yunnan province of China...

-scented cleaning products. Joy is designed for use in the hand washing of dishes, not automatic dishwasher

Dishwasher

A dishwasher is a mechanical device for cleaning dishes and eating utensils. Dishwashers can be found in restaurants and private homes.Unlike manual dishwashing, which relies largely on physical scrubbing to remove soiling, the mechanical dishwasher cleans by spraying hot water, typically between ...

s, and as such also contains emollients designed to protect the user's hands from drying out.

Joy is currently available in several fragrances and varieties, including an anti-bacteria

Bacteria

Bacteria are a large domain of prokaryotic microorganisms. Typically a few micrometres in length, bacteria have a wide range of shapes, ranging from spheres to rods and spirals...

l formula, and is available in both "non-ultra" and "ultra" (concentrated) strengths.

The product is probably best-known for its long-term sponsorship of several "soap opera

Soap opera

A soap opera, sometimes called "soap" for short, is an ongoing, episodic work of dramatic fiction presented in serial format on radio or as television programming. The name soap opera stems from the original dramatic serials broadcast on radio that had soap manufacturers, such as Procter & Gamble,...

s", perhaps most notably pioneering television

Television

Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

 soaper Search for Tomorrow

Search for Tomorrow

Search for Tomorrow is an American soap opera which premiered on September 3, 1951 on CBS. The show was moved from CBS to NBC on March 29, 1982. It continued on NBC until the final episode aired on December 26, 1986, a run of thirty-five years. At the time of its final broadcast it was the...

. There are several kinescope

Kinescope

Kinescope , shortened to kine , also known as telerecording in Britain, is a recording of a television program made by filming the picture from a video monitor...

s existing of 1950s' "soap operas" containing these commercials, usually with the famous slogan, "From grease to shine in half the time".

The Joy brand was introduced into Japan during the 1990s, where it became market leader for a period of time.