Japan Ad Council
Encyclopedia
, formerly named till June 30, 2009, is a private non-profit organization that distributes Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
ese public service announcements on behalf of various sponsors, including both non-profit organizations and government agencies.
It was established in 1971 in Osaka
Osaka
is a city in the Kansai region of Japan's main island of Honshu, a designated city under the Local Autonomy Law, the capital city of Osaka Prefecture and also the biggest part of Keihanshin area, which is represented by three major cities of Japan, Kyoto, Osaka and Kobe...
, Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
as "" and had activities in the Kansai region. Then it was reorganised as the nationwide private organization named "", then renamed to the present name on July 1, 2009.
Currently, AC Japan is headquarterd in Nishi-ku
Nishi-ku, Osaka
is one of 24 wards of Osaka, Japan. It is in the west of central Osaka , and is generally flat. 80% of the area was destroyed by bombing in World War II, and was not regenerated until the mid 1960s....
, Osaka, and has branch offices in Sapporo (Chuo-ku), Sendai (Aoba-ku), Tokyo
Tokyo
, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...
(Chuo-ku), Nagoya (Naka-ku), Hiroshima
Hiroshima
is the capital of Hiroshima Prefecture, and the largest city in the Chūgoku region of western Honshu, the largest island of Japan. It became best known as the first city in history to be destroyed by a nuclear weapon when the United States Army Air Forces dropped an atomic bomb on it at 8:15 A.M...
(Naka-ku), Fukuoka
Fukuoka, Fukuoka
is the capital city of Fukuoka Prefecture and is situated on the northern shore of the island of Kyushu in Japan.Voted number 14 in a 2010 poll of the World's Most Livable Cities, Fukuoka is praised for its green spaces in a metropolitan setting. It is the most populous city in Kyushu, followed by...
(Chuo-ku), and Naha.
Like the US
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
counterpart, the Ad Council
Ad Council
The Advertising Council, commonly known as the Ad Council, is an American non-profit organization that distributes public service announcements on behalf of various sponsors, including non-profit organizations and agencies of the United States government....
, Ad Council Japan generally does not produce public service advertisements itself; rather, it acts as a coordinator and distributor. Ad Council Japan accepts requests from sponsor organizations for Japanese advertising campaigns that focus on particular social issues.
To qualify, an issue must be non-partisan and have Asian and Japanese national relevance. Ad Council Japan then assigns each campaign to a volunteer advertising agency that produces the actual advertisements. Finally, Ad Council Japan distributes the finished advertisements to media outlets.
During the TV coverage of the 2011 Tōhoku earthquake and tsunami
2011 Tōhoku earthquake and tsunami
The 2011 earthquake off the Pacific coast of Tohoku, also known as the 2011 Tohoku earthquake, or the Great East Japan Earthquake, was a magnitude 9.0 undersea megathrust earthquake off the coast of Japan that occurred at 14:46 JST on Friday, 11 March 2011, with the epicenter approximately east...
events, the vast majority of advertisers withdrew their advertising, resulting in a massive increase in filler advertisements by AC Japan, many of which promoted traditional Japanese virtue
Virtue
Virtue is moral excellence. A virtue is a positive trait or quality subjectively deemed to be morally excellent and thus is valued as a foundation of principle and good moral being....
s, such as mutual help (giri,on, amae
Amae
Amae is a Japanese word coined from the verb amaeru by Takeo Doi to serve as a noun, which he then used as a keyword to unlock, analytically, the behavior of a person attempting to induce an authority figure, such as a parent, spouse, teacher or boss, to take care of him...
) and the importance of greeting
Greeting
Greeting is an act of communication in which human beings intentionally make their presence known to each other, to show attention to, and to suggest a type of relationship or social status between individuals or groups of people coming in contact with each other...
s. This later became a popular meme in Japan.
See also
- Ad CouncilAd CouncilThe Advertising Council, commonly known as the Ad Council, is an American non-profit organization that distributes public service announcements on behalf of various sponsors, including non-profit organizations and agencies of the United States government....
- PromotionPromotion (marketing)Promotion is one of the four elements of marketing mix . It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision....
- Television commercial
- propagandaPropagandaPropaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position so as to benefit oneself or one's group....