Jaime Yankelevich
Encyclopedia
Jaime Yankelevich was an Argentine engineer and businessman who was a pioneer in the development of his country's radio and television media.

Life and times

Jaime Yankelevich was born in to a Jewish family in Bulgaria
Bulgaria
Bulgaria , officially the Republic of Bulgaria , is a parliamentary democracy within a unitary constitutional republic in Southeast Europe. The country borders Romania to the north, Serbia and Macedonia to the west, Greece and Turkey to the south, as well as the Black Sea to the east...

, in 1896. His parents emigrated to Argentina in 1899 and settled in Entre Ríos Province
Entre Ríos Province
Entre Ríos is a northeastern province of Argentina, located in the Mesopotamia region. It borders the provinces of Buenos Aires , Corrientes and Santa Fe , and Uruguay in the east....

. The Yankelevich family relocated to Buenos Aires
Buenos Aires
Buenos Aires is the capital and largest city of Argentina, and the second-largest metropolitan area in South America, after São Paulo. It is located on the western shore of the estuary of the Río de la Plata, on the southeastern coast of the South American continent...

 in 1914, where Jaime found work in one of the city's many theatre
Theatre
Theatre is a collaborative form of fine art that uses live performers to present the experience of a real or imagined event before a live audience in a specific place. The performers may communicate this experience to the audience through combinations of gesture, speech, song, music or dance...

s as a backstage hand. Trained as a theatre electrician
Electrician (theater)
In theatre, the term Electrician is generally applied to those that work with the various aspects of lighting. Some of the positions among Electricians include the Lighting Supervisor, Master Electrician, Deck Electrician, Light Board Operator, Moving Light Programmer, Followspot Operator, as well...

, Yankelevich eventually opened an electrical supply store in the Constitución
Constitución, Buenos Aires
Constitución is a barrio or neighborhood of Buenos Aires, Argentina, approximately two kilometers south of the city's center.It is centered around Constitución Station and the square of the same name and can be reached by subway, by bus and enjoys easy access by car via 9 de Julio, San Juan and...

 section of Buenos Aires. The store specialized in radio valves and other equipment, which became in great demand following the advent of the medium in 1920. Increasingly skilled in his field, he created many of these parts by hand.

The sale of a failing early radio station gave Yankelevich the opportunity to pursue his interest directly and in 1924, he purchased the ailing broadcaster. Known at the time as "LR3" (for its being the third station on the dial), Yankelevich pioneered the use of artistic contracts in radio, by which artists were paid a salary in return for his commitment to limit broadcasts of their work to live performances in lieu of recordings. The practice made the newly-christened "Radio Belgrano" the most coveted employer in Argentine radio and by the 1930s, it enjoyed the nation's highest ratings
Ratings (broadcast)
Ratings is a term used to describe the methods used by radio, cable and terrestrial television programming measure their performance. Ratings are collated using audience measurement.-Mechanisms for Calculating Ratings :...

. Growing acquisitions allowed Yankelevich to form the Radio Belgrano chain in 1937. Venturing into other areas, he co-produced Two Friends and One Love, a 1937 romantic comedy
Romantic Comedy
Romantic Comedy can refer to* Romantic Comedy , a 1979 play written by Bernard Slade* Romantic Comedy , a 1983 film adapted from the play and starring Dudley Moore and Mary Steenburgen...

 film, with Francisco Canaro
Francisco Canaro
Francisco Canaro was an Uruguayan-Argentine violinist and tango orchestra leader.His parents, Italians emigrated to Uruguay, and later - when Francisco Canaro was less than 10 years old, they emigrated to Buenos Aires in the late nineteenth century. Canaro was born in San José de Mayo, Uruguay,...

, a well-known Argentine tango
Argentine tango
Argentine tango is a musical genre of simple quadruple metre and binary musical form, and the social dance that accompanies it. Its lyrics and music are marked by nostalgia, expressed through melodic instruments including the bandoneon. Originated at the ending of the 19th century in the suburbs of...

 bandleader. Later that decade, he pioneered late-night broadcasting in Argentina, and in 1942, united numerous low-wattage radio stations into the Argentine Broadcasting Chain, which preserved or reopened a number of smaller, local stations nationwide.

The 1946 election
Argentine general election, 1946
The Argentine general election of 1946, the last for which only men were enfranchised, was held on 24 February. Voters chose both the President and their legislators and with a turnout of 83.4%, it produced the following results:-President:aAbstentions....

 of President Juan Perón
Juan Perón
Juan Domingo Perón was an Argentine military officer, and politician. Perón was three times elected as President of Argentina though he only managed to serve one full term, after serving in several government positions, including the Secretary of Labor and the Vice Presidency...

 resulted in the nationalization of industries producing nearly half the nation's goods and services, including the three radio networks that controlled most of Argentina's stations, El Mundo, Splendid and Belgrano.

Yankelevich had opposed the 1943 coup d'état, and the advent of one of its most recognizable figures (Perón) to the Presidency antagonized the impresario. Allowing critical commentary of Perón's inaugural address following the event, Radio Belgrano was suspended by government order for one month. The experience persuaded Yankelevich to sell Radio Belgrano to the state for US$1.5 million in 1947. The chain's management was left to Yankelevich, who continued to receive the greater part of the chain's net income (Argentine radio's most profitable), and in turn, the Perón regime dictated content and vetted personnel and performers.

A personal tragedy motivated Yankelevich to pioneer another, then-inexistent medium in Argentina. The death in 1949 of his son Miguel, who professed fascination with the growth of television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

 in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, led the grieving father to purchase the necessary equipment for its introduction in Argentina. Discussing the authorization for the project with Perón's Communications Minister, Oscar Nicolini, Yankelevich persuaded the reluctant bureaucrat by positing that:


The money needed to invest in this project does not concern me, for no amount of millions would be too much!


Importing DuMont
DuMont Laboratories
DuMont Laboratories was an American television equipment manufacturer. The company was founded in 1931, by inventor Allen B. DuMont. Among the company's developments were long-lasting cathode ray tubes that would be used for television. Another product out of the lab was a DuMont invention, the...

 television cameras and ITT
ITT Corporation
ITT Corporation is a global diversified manufacturing company based in the United States. ITT participates in global markets including water and fluids management, defense and security, and motion and flow control...

 transmitter
Transmitter
In electronics and telecommunications a transmitter or radio transmitter is an electronic device which, with the aid of an antenna, produces radio waves. The transmitter itself generates a radio frequency alternating current, which is applied to the antenna. When excited by this alternating...

s, he and engineers James Ballantine, Máximo Koeble and Alejandro Spataro prepared the downtown studio and installed a 50 meter (164 foot) antenna over the 23-story Ministry of Public Works (then Buenos Aires' second-tallest building). Personally operating the antenna, Yankelevich and his team achieved the nation's first television broadcast in 1951, reaching 40 blocks around. Emitting programs through the only TV station in Argentina at the time (Channel 7
Canal 7 Argentina
Canal Siete, TV Pública or TV Pública Digital is an Argentine television network founded on October 17, 1951. Between 1979 and 1999, the network was known as Argentina Televisora Color . During the 1978 World Cup, it was known as A78TV.Owned, financed and operated by the Argentine State, Canal 7 is...

), all programming on the station was produced by Radio Belgrano Televisión, providing Yankelevich a similarly profitable relationship with the state as the one his radio chain had enjoyed since 1947.

Yankelevich's failing health led to his hospitalization a few months later, and he died in 1952 at the age of 56. Among the items in his hospital room, was a television set.
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