Ittiam Systems
Encyclopedia
Ittiam Systems is a venture capital
funded company founded by ex-Managing Director of Texas Instruments' India
Srini Rajam in 2001, developing Digital Signal Processing (DSP
) Systems. It is headquartered in Bangalore
, India and has marketing offices in the US, UK, France
, Japan
, China
, Singapore
and Taiwan
. It is represented through authorised associates in the US, Israel, Japan, Taiwan, South Korea and Singapore.
Ittiam Systems is India's first technology firm to be based on licensing of intellectual property
(IP). Ittiam develops DSP based products; both off-the-shelf components pluggable into the customers' systems, as well as custom products. Revenue is mainly generated through licensing of its DSP intellectual property
and reference design
s.
In June 2003, Ittiam announced a revenue-sharing partnership with DivXNetworks
to deliver DivX
Certified(TM) solutions for portable digital video products.
One of its early US customers was e.Digital Corporation
, a San Diego-based company that developed the digEplayer
portable audio/video in-flight entertainment
device under contract by Tacoma, Washington-based APS, now named digEcor. e.Digital's Robert Putnam was quoted as saying "We're constantly scouring the world for high-performance technologies that are already out there."
For the third consecutive year, Ittiam Systems was awarded the title "The world's most preferred DSP IP supplier" in the DSP Professionals Survey 2006 by Forward Concepts, USA.
The company has won many industry awards including Red Herring 100 Asia Company, which recognizes 100 private companies in Asia that drive the technology industry's future, and NASSCOM
innovation award 2006.
In early 2007, ITTIAM became one of the few IP companies in the world to obtain certification for 802.11g IP.
" by René Descartes
, "I Think, Therefore I AM."
Venture capital
Venture capital is financial capital provided to early-stage, high-potential, high risk, growth startup companies. The venture capital fund makes money by owning equity in the companies it invests in, which usually have a novel technology or business model in high technology industries, such as...
funded company founded by ex-Managing Director of Texas Instruments' India
Texas Instruments
Texas Instruments Inc. , widely known as TI, is an American company based in Dallas, Texas, United States, which develops and commercializes semiconductor and computer technology...
Srini Rajam in 2001, developing Digital Signal Processing (DSP
Digital signal processing
Digital signal processing is concerned with the representation of discrete time signals by a sequence of numbers or symbols and the processing of these signals. Digital signal processing and analog signal processing are subfields of signal processing...
) Systems. It is headquartered in Bangalore
Bangalore
Bengaluru , formerly called Bengaluru is the capital of the Indian state of Karnataka. Bangalore is nicknamed the Garden City and was once called a pensioner's paradise. Located on the Deccan Plateau in the south-eastern part of Karnataka, Bangalore is India's third most populous city and...
, India and has marketing offices in the US, UK, France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
, Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
, China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
, Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
and Taiwan
Taiwan
Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...
. It is represented through authorised associates in the US, Israel, Japan, Taiwan, South Korea and Singapore.
Ittiam Systems is India's first technology firm to be based on licensing of intellectual property
Intellectual property
Intellectual property is a term referring to a number of distinct types of creations of the mind for which a set of exclusive rights are recognized—and the corresponding fields of law...
(IP). Ittiam develops DSP based products; both off-the-shelf components pluggable into the customers' systems, as well as custom products. Revenue is mainly generated through licensing of its DSP intellectual property
Intellectual property
Intellectual property is a term referring to a number of distinct types of creations of the mind for which a set of exclusive rights are recognized—and the corresponding fields of law...
and reference design
Reference design
Reference design refers to a technical blueprint of a system that is intended for others to copy. It contains the essential elements of the system; however, third parties may enhance or modify the design as required....
s.
In June 2003, Ittiam announced a revenue-sharing partnership with DivXNetworks
DivX, Inc.
DivX, Inc. , based in San Diego, California, now part of Sonic Solutions, a division of Rovi, was the corporation behind the MPEG-4 Part 2-based codec, DivX. The company's codec has been downloaded over 240 million times since January 2003...
to deliver DivX
DivX
DivX is a brand name of products created by DivX, Inc. , including the DivX Codec which has become popular due to its ability to compress lengthy video segments into small sizes while maintaining relatively high visual quality.There are two DivX codecs; the regular MPEG-4 Part 2 DivX codec and the...
Certified(TM) solutions for portable digital video products.
One of its early US customers was e.Digital Corporation
E.Digital Corporation
e. Digital Corporation is a public company based in San Diego, California. Founded in 1988 as Norris Communications, it is one of the publicly traded companies started by inventor/entrepreneur Elwood "Woody" Norris...
, a San Diego-based company that developed the digEplayer
DigEplayer
The "digEplayer" is a product line of "digEcor." digEplayers are self-contained, portable audio video on demand hard-disk based digital entertainment devices...
portable audio/video in-flight entertainment
In-flight Entertainment
In-flight entertainment refers to the entertainment available to aircraft passengers during a flight. In 1936, the airship Hindenburg offered passengers a piano, lounge, dining room, smoking room, and bar during the 2½ day flight between Europe and America...
device under contract by Tacoma, Washington-based APS, now named digEcor. e.Digital's Robert Putnam was quoted as saying "We're constantly scouring the world for high-performance technologies that are already out there."
For the third consecutive year, Ittiam Systems was awarded the title "The world's most preferred DSP IP supplier" in the DSP Professionals Survey 2006 by Forward Concepts, USA.
The company has won many industry awards including Red Herring 100 Asia Company, which recognizes 100 private companies in Asia that drive the technology industry's future, and NASSCOM
NASSCOM
The National Association of Software and Services Companies of IT software and services related activities for use of both the software developers as well as interested companies overseas....
innovation award 2006.
In early 2007, ITTIAM became one of the few IP companies in the world to obtain certification for 802.11g IP.
Name
The name "ITTIAM" is derived from the English translation of a famous quote "Cogito ergo sumCogito ergo sum
is a philosophical Latin statement proposed by . The simple meaning of the phrase is that someone wondering whether or not they exist is, in and of itself, proof that something, an "I", exists to do the thinking — However this "I" is not the more or less permanent person we call "I"...
" by René Descartes
René Descartes
René Descartes ; was a French philosopher and writer who spent most of his adult life in the Dutch Republic. He has been dubbed the 'Father of Modern Philosophy', and much subsequent Western philosophy is a response to his writings, which are studied closely to this day...
, "I Think, Therefore I AM."
External links
- Ittiam Systems official website
- About Ittiam Logo
- http://www.businessworld.in/july1204/indepth05.asp
- Ittiam Systems at Alacrastore
- Audio and Video Codecs for ARM Cortex-a8
- Audio Codecs ARM on Cortex-M3
- Audio Processing Software for the ARM Cortex-M4 Processor