Hyundai Eon
Encyclopedia
The Hyundai Eon is a five-door hatchback
Hatchback
A Hatchback is a car body style incorporating a shared passenger and cargo volume, with rearmost accessibility via a rear third or fifth door, typically a top-hinged liftgate—and features such as fold-down rear seats to enable flexibility within the shared passenger/cargo volume. As a two-box...

 subcompact
Subcompact car
Subcompact car is a North American term used to describe automobiles whose class size is smaller than that of a compact car, usually not exceeding in length, but larger than a microcar...

 produced by the Hyundai Motor Company
Hyundai Motor Company
Hyundai Motor Company is a Korean multinational automaker based in Seoul, South Korea which, along with Kia, comprises the Hyundai Kia Automotive Group, the world's fourth largest automaker as of 2009. As of 2011, it is the world's fastest growing automaker for two years running...

. The car has been launched in India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

, with advance bookings opening on 1 October 2011.

The Eon will be produced at Hyundai's Chennai
Chennai
Chennai , formerly known as Madras or Madarasapatinam , is the capital city of the Indian state of Tamil Nadu, located on the Coromandel Coast off the Bay of Bengal. Chennai is the fourth most populous metropolitan area and the sixth most populous city in India...

 factory. It will occupy the entry-level position in Hyundai's hatchback subcompact range for India, as well as in other developing markets.

Design

The Eon was designed jointly between the Hyundai R&D centers in Namyang, South Korea
South Korea
The Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south...

 and Hyderabad, India. It is expected to be offered with a 814cc gasoline engine.It is launched in 6 variants from Dlite(2.5 lacs) to Sports(3.5 lacs) with sports having power steering, driver side airbag, keyless entry, front power window, tilt steering, music system

Hyundai Eon in India

The South Korean automobile maker Hyundai has once again proved well on the expectations with the launch of its new hatch, the all new Hyundai Eon. The dazzling hatch has many exciting and advanced features to wrap up with the overall style and comfort the car has to offer. The Hyundai Eon has been placed at a price range that spreads between modest Rs. 2.7 lacs to round about 3.7 lacs. The all new small wonder has been powered by 814 cc engine that delivers a fair power and yes of course the mileage offered is something very attention grabbing. Being an economical city hatchback, the Eon seems to play a crucial play as far as the commercial image of the company is concerned in the country.

The new Hyundai Eon interior is blessed with a wider and taller space inside, resulting in a comparatively large head room, shoulder room, etc. Due to its wider body frame, the rear seat can easily accommodate three adult passengers at a time. In addition to this, the car will be hosting a number of comfort & convenience features inside including, AC, power steering that will be adjustable, front power windows (rear manual windows), multi trip meter, music system, integrated front seat headrests, etc.

Hyundai EON Models

New Hyundai Eon
Hyundai Eon
The Hyundai Eon is a five-door hatchback subcompact produced by the Hyundai Motor Company. The car has been launched in India, with advance bookings opening on 1 October 2011.The Eon will be produced at Hyundai's Chennai factory...

 is available with six variants, each featuring the following trims.
Hyundai EON D Lite Immobilizer, driver side ORVM, integrated HMSL, exterior chrome finish, dual tone interiors, both sides sun visors, speaker grille- front doors, clear all round glasses, power outlet, cup holder, gear shift indicator, cluster assembly signals etc.
Hyundai EON D Lite Optional All features similar with the Hyundai Eon D-Lite variant except for the additional manual AC that comes with this one.
Hyundai EON Era Body colored exterior accessories, metal finish, motor driven power steering, tinted glasses, EPS indicator, rest all features common with the D- Lite (O) variant.
Hyundai EON Magna Central locking, passenger side ORVM, front door map pockets, rear speaker grille, front power windows, tilt steering, rest all features common with the Eon Era variant.
Hyundai EON Magna Optional Integrated audio system (CD/ Mp3 with USB and AUX – in ports), front door speakers (2), rear parcel tray, rest all features common with the Eon Magna variant.
Hyundai EON Sportz Driver airbag, keyless entry, front fog lamps, 3- spoke aluminum finish steering, airbag warning signal, metal and body colored exterior accessories, rest all features common with the Eon Magna (O) variant.

Marketing

The Eon will be Hyundai's entry-level car. It is explicitly positioned to compete against Maruti Suzuki's Alto
Suzuki Alto
The Suzuki Alto is a small car designed by Suzuki. Its selling points include low price and good fuel economy. The model was introduced in 1979 and has been built in many countries worldwide.-1st generation :...

.

The Alto, with 3.47 lakh cars sold last fiscal year, accounted for around 16% of all cars sold in India and is the top selling car model on the planet, having edged Volkswagen Golf
Volkswagen Golf
The Volkswagen Golf is a small family car manufactured by Volkswagen since 1974 and marketed worldwide across six generations, in various body configurations and under various nameplates – as the Volkswagen Rabbit in the United States and Canada , and as the Volkswagen Caribe in Mexico .The...

 and Fiat Punto
Fiat Punto
The Fiat Punto is a supermini produced by the Italian manufacturer, Fiat, since 1993.-1st generation :Internally codenamed Project 176, the Punto was announced in September 1993 and launched in late 1993 as a replacement for the ageing Fiat Uno. The Fiat Punto was voted European Car of the Year...

. Hyundai aims to sell 1.5 lakh units of the Eon in a year, an ambitious target in a tepid car market and also given that the Alto took almost four years after launch to reach this level of unit sales. "We are looking at the sub-compact segment, which is a fourth of the total Indian market and ushers in the greatest potential for growth in the world's second fastest market," said Arvind Saxena, Hyundai's director for sales.

Hyundai's most ambitious launch to date comes at a time Maruti has temporarily stopped Alto's production because of a longstanding labour issues, now running into its third month, and which has left the country's biggest carmaker dependent on a slender inventory to drive sales during the bumper festive period. Hyundai, meanwhile, has already filled its dealers with stocks of the new Eon, hoping to capitalise on the vacuum in the segment.

Although it launched the new car only on Thursday, it had started producing the cars from mid-September to develop a buffer to meet high festive demand. Although past challengers have barely managed to make a dent on Alto's sales, industry experts say this time could be different and are expecting a high-pitch battle in the small car segment completely dominated by Maruti.
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