Hite
Encyclopedia
Hite Brewery Company Limited (icon; hangul
:하이트맥주) is a South Korea
n brewery
company headquartered in Yeongdeungpo-gu
, Seoul
. Its main products are beer, rice wine
, and mineral water. The company was established as Chosun Breweries in 1933. In 2001 the company had three factories, and in 2002 its share of the domestic beer market was some 55%, up from 30% in 1992.
Hite Breweries is listed on the Korea Stock Exchange, code HITE BREW.
In 2006, the company acquired Jinro
, a popular soju
company in Korea.
professional team named Hite Entus. On May 4th 2011, it was announced that the contract between Hite and Entus had expired, and was not renewed. The team announced their return to the name "CJ Entus".
Hangul
Hangul,Pronounced or ; Korean: 한글 Hangeul/Han'gŭl or 조선글 Chosŏn'gŭl/Joseongeul the Korean alphabet, is the native alphabet of the Korean language. It is a separate script from Hanja, the logographic Chinese characters which are also sometimes used to write Korean...
:하이트맥주) is a South Korea
South Korea
The Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south...
n brewery
Brewery
A brewery is a dedicated building for the making of beer, though beer can be made at home, and has been for much of beer's history. A company which makes beer is called either a brewery or a brewing company....
company headquartered in Yeongdeungpo-gu
Yeongdeungpo-gu
Yeongdeungpo-gu is an administrative district in southwest Seoul, South Korea. Although the origin of the name is uncertain, the first two syllables are thought to be from "yeongdeung" or "divine ascent", a shamanic rite. The third syllable is "po", representing water , referring to the...
, Seoul
Seoul
Seoul , officially the Seoul Special City, is the capital and largest metropolis of South Korea. A megacity with a population of over 10 million, it is the largest city proper in the OECD developed world...
. Its main products are beer, rice wine
Rice wine
Rice wine is an alcoholic beverage made from rice. Unlike wine, which is made by fermentation of naturally sweet grapes and other fruit, rice "wine" results from the fermentation of rice starch converted to sugars...
, and mineral water. The company was established as Chosun Breweries in 1933. In 2001 the company had three factories, and in 2002 its share of the domestic beer market was some 55%, up from 30% in 1992.
Hite Breweries is listed on the Korea Stock Exchange, code HITE BREW.
In 2006, the company acquired Jinro
Jinro
Jinro is a distiller in South Korea, founded in 1924. It is the world's leading producer of soju, accounting for more than half of that beverage's domestic sales. It also manufactures a variety of other alcoholic beverages including red wine and whiskey. Distilleries are located in Icheon,...
, a popular soju
Soju
Soju is a distilled beverage native to Korea. Its taste is comparable to vodka, though often slightly sweeter due to sugars added in the manufacturing process, and more commonly consumed neat.Most brands of soju are made in South Korea...
company in Korea.
Brands and products
- Hite (하이트)
- The #1, top selling beer in Korea. Hite lager is golden in colour and is styled upon traditional European and American lagers. Like the American adjunct lager Budweiser, it is brewed from barley malt and rice. Along with OBOriental BreweryOriental Brewery or OB is a South Korean brewery established by the Doosan Group in 1952. It was purchased by InBev in 1998. In 2009, it was sold by Anheuser-Busch InBev as the parent company sought to reduce its debt. It was sold to an affiliate of Kohlberg Kravis Roberts & Co....
and Cass, Hite is often found on draft in Korean bars and pubs. Most drinkers consider the draft versions of Hite, Oriental Brewery and Cass to be more or less interchangeable in taste and price. 4.5% ABV.- Prime Max (프라임 맥스)
- Ranks as top 3rd selling beer in Korea. Prime Max is brewed with 100% malted barley, and is therefore slightly more expensive than regular Hite. It has a more complex, wheaty flavour. 4.5% ABV.
- Hite Stout (스타우트)
- Based on Original Guinness (not to be confused with the creamy Draft Guinness), Hite Stout is a dark bitter beer. Stout has lost popularity and market share in recent years. 4.5% ABV.
- Exfeel S (엑스필 에스)
- S is a light beer targeted at young drinkers and it contains 0.5g of fiber per 100ml. 4.0% ABV.
- Seok Su & Puriss Water (석수와 퓨리스)
- Purified water by Hite-Jinro Corp.
- Hite d dry finish
- Dry finish is made using a select dry yeast. 5% ABV.
- Hite Soju (하이트 소주)
- A brand of sojuSojuSoju is a distilled beverage native to Korea. Its taste is comparable to vodka, though often slightly sweeter due to sugars added in the manufacturing process, and more commonly consumed neat.Most brands of soju are made in South Korea...
with a relatively low market share. Not to be confused with White Soju (화이트 소주).
Interesting facts
The company sponsors a StarcraftStarCraft
StarCraft is a military science fiction real-time strategy video game developed by Blizzard Entertainment. The first game of the StarCraft series was released for Microsoft Windows on 31 March 1998. With more than 11 million copies sold worldwide as of February 2009, it is one of the best-selling...
professional team named Hite Entus. On May 4th 2011, it was announced that the contract between Hite and Entus had expired, and was not renewed. The team announced their return to the name "CJ Entus".
External links
- hite.com Homepage (in Korean)
- capgroup.com
- business.com