Fuseproject
Encyclopedia
Founded in 1999 by Yves Béhar
Yves Behar
Yves Béhar is a designer, entrepreneur, and sustainability advocate. He is the founder of fuseproject, the San Francisco and New York based design and branding firm he established in 1999...

, Fuseproject is a San Francisco-based industrial design
Industrial design
Industrial design is the use of a combination of applied art and applied science to improve the aesthetics, ergonomics, and usability of a product, but it may also be used to improve the product's marketability and production...

 and branding firm. It works across a wide array of industries including beauty
Beauty
Beauty is a characteristic of a person, animal, place, object, or idea that provides a perceptual experience of pleasure, meaning, or satisfaction. Beauty is studied as part of aesthetics, sociology, social psychology, and culture...

 and fashion
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...

, furniture
Furniture
Furniture is the mass noun for the movable objects intended to support various human activities such as seating and sleeping in beds, to hold objects at a convenient height for work using horizontal surfaces above the ground, or to store things...

 and technology
Technology
Technology is the making, usage, and knowledge of tools, machines, techniques, crafts, systems or methods of organization in order to solve a problem or perform a specific function. It can also refer to the collection of such tools, machinery, and procedures. The word technology comes ;...

.

The studio’s work has been internationally recognized by museums, including solo exhibitions at the San Francisco Museum of Modern Art
San Francisco Museum of Modern Art
The San Francisco Museum of Modern Art is a modern art museum located in San Francisco, California. A nonprofit organization, SFMOMA holds an internationally recognized collection of modern and contemporary art and was the first museum on the West Coast devoted solely to 20th century art...

 and the Musée de Design et d'Arts Appliqués Contemporains in Lausanne
Lausanne
Lausanne is a city in Romandy, the French-speaking part of Switzerland, and is the capital of the canton of Vaud. The seat of the district of Lausanne, the city is situated on the shores of Lake Geneva . It faces the French town of Évian-les-Bains, with the Jura mountains to its north-west...

, Switzerland, as well as group shows in the Cooper Hewitt Museum NY, the Chicago Athenaeum Museum and the Munich Museum of Applied Arts. It has received more than 50 awards from IDSA
IDSA
IDSA may stand for one of the following.*Industrial Designers Society of America*Infectious Diseases Society of America*Entertainment Software Association, formerly the Interactive Digital Software Association*Institute for Defence Studies and Analyses...

/Business Week(Industrial Design Excellence Awards
Industrial Design Excellence Awards
The International Design Excellence Awards is an award program previously co-sponsored by BusinessWeek magazine, and in 2010 Fast Company magazine and the Industrial Designers Society of America...

) , Red Dot
Red dot design award
The Red Dot Design Award is an international product design prize awarded by the Design Zentrum Nordrhein Westfalen in Essen, Germany. There are prize categories for product design, design agencies, and design concepts. Since 1955, designers and producers can apply for the prizes with the winners...

, ID Magazine and If Industrie Hanover, and was listed 2nd best design firm by Business Week in 2004; additionally Yves Behar is the recipient of the National Design Award for industrial design, awarded by the Cooper Hewitt Smithsonian National Design Museum.

Fuseproject’s clients include Birkenstock
Birkenstock
Birkenstock Orthopädie GmbH & Co. KG is a shoe manufacturer headquartered in Vettelschoß, Germany. The company sells Birkenstock, a German brand of sandals and other shoes notable for their contoured cork and rubber footbeds, which conform somewhat to the shape of their wearers' feet...

, Johnson & Johnson
Johnson & Johnson
Johnson & Johnson is an American multinational pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886. Its common stock is a component of the Dow Jones Industrial Average and the company is listed among the Fortune 500....

, MINI
Mini
The Mini is a small car that was made by the British Motor Corporation and its successors from 1959 until 2000. The original is considered a British icon of the 1960s, and its space-saving front-wheel-drive layout influenced a generation of car-makers...

 and BMW AG
BMW
Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands...

, Target
Target Corporation
Target Corporation, doing business as Target, is an American retailing company headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States, behind Walmart. The company is ranked at number 33 on the Fortune 500 and is a component of the Standard & Poor's...

, Disney, Directv
DirecTV
DirecTV is an American direct broadcast satellite service provider and broadcaster based in El Segundo, California. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Anglophone Caribbean. ...

, Palm
Palm, Inc.
Palm, Inc., was a smartphone manufacturer headquartered in Sunnyvale, California, that was responsible for products such as the Pre and Pixi as well as the Treo and Centro smartphones. Previous product lines include the PalmPilot, Palm III, Palm V, Palm VII, Zire and Tungsten. While their older...

, Herman Miller
Herman Miller (office equipment)
Herman Miller, Inc., based in Zeeland, Michigan, is a major American manufacturer of office furniture and equipment, as well as furniture for the home. It is notable as one of the first companies to produce modern furniture and, under the guidance of Design Director George Nelson, is likely the...

, Method, Nike
Nike, Inc.
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...

, Hewlett Packard, Toshiba
Toshiba
is a multinational electronics and electrical equipment corporation headquartered in Tokyo, Japan. It is a diversified manufacturer and marketer of electrical products, spanning information & communications equipment and systems, Internet-based solutions and services, electronic components and...

, Alcatel, Adidas
Adidas
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company , and Rockport...

, Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

, Peoplepc
PeoplePC
PeoplePC is an Internet service provider owned by EarthLink.PeoplePC was founded by Nick Grouf, Max Metral and David Waxman, and launched in the USA in October 1999...

, Swarovski
Swarovski
Swarovski is the brand name for a range of precisely-cut crystal and related luxury products produced by Swarovski AG of Wattens, Austria...

, Samsonite
Samsonite
The Samsonite Corporation makes luggage with its products ranging from large suitcases to small toiletries bags and briefcases. It was started in Denver, Colorado, USA in 1910 byJesse Shwayder, as the Shwayder Trunk Manufacturing Company. Shwayder named one of his initial cases "Samson", after the...

, and Paco Rabanne
Paco Rabanne
Francisco "Paco" Rabaneda Cuervo, more commonly known as Paco Rabanne is a Franco-Spanish fashion designer. He fled Spain for France with his mother when the Spanish Civil War broke out...

. Its work has been featured in general interest and business publications, including New York Times, Business Week, Fast Company
Fast Company (magazine)
Fast Company is a full-color business magazine that releases 10 issues per year and reports on topics including innovation, digital media, technology, change management, leadership, design, and social responsibility...

, Adweek
Adweek
Adweek is a weekly American advertising trade publication that was first published in 1978....

and International Design magazine.
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